iQ Sfera Hair Dryer by GA.MA

Launch Date (First worldwide launch must have been launched within 12 months prior to the event)

March 26th 2026, at Cosmoprof Bologna.

Retail Price & Fill Sizes

349 €

Product Description (Function, Benefits, and Target Consumer)

Fashioned in spherical shape – around the same size as a baseball – this professional hairdryer is one of the smallest on the market and weighs 240 grams. It is powered by an ultra-fast digital motor that reaches up to 92000 RPM. Meanwhile, the dryer delivers optimal airflow enhanced by Venturi technology, which amplifies the airflow by suction effect, without consuming extra energy. The advanced dual filtration system, with external double microfilters and internal interchangeable mesh filters, prevents dirt particles from entering the dryer and reaching the hair. And the auto clean technology is a reverse airflow system for deep filter cleaning, while the dryer’s e-System C allows for intelligent control of temperature, airflow, and energy use, adapting to external conditions and hair needs for extended lifespan and user safety. The dryer comes with four temperature and three speed settings, alongside a cool shot. The product is designed for all hair types.

Product Innovation

iQ Sfera redefines professional hair drying by combining extreme compactness with outstanding power and lightness (only 240g). Amongst the smallest professional-grade hair dryer ever created, designed in a unique spherical form comparable to the size of a baseball. Powered by a high-speed digital motor with Turbo mode up to 92,000 RPM, it delivers exceptional airflow enhanced by Venturi technology. Its advanced dual filtration system, with external double microfilters and internal interchangeable filters, combined with Auto Clean, Stand-by Function and e-System C, ensures intelligent performance management, maximizing efficiency, durability, and reliability.

Research, Clinical Tests & Trials Results (Safety & Dermatological)

N/A

Product Claims, Benefits, Performance & Consumer Experience

• Beauty Reinvented • One-of-a-kind spherical design: amongst the smallest professional-grade hairdryer on the market (80x77mm). • Ultra-lightweight design (240 g) for reduced fatigue, muscle strain and maximum comfort. • Ergonomic, compact shape for superior balance and handling • High-performance 32 mm long-life digital motor engineered for superior pressure, airflow, and reliability. • Ultra-fast drying with high-speed digital motor (85,000–92,000 RPM with Turbo mode) • Optimized Turbo Venturi airflow exceeding motor-only performance • Intelligent thermal control, e-System C for reduced heat damage, extended lifecycle and user safety. • Advanced dual filtration system with external double microfilters and internal interchangeable filters for cleaner airflow, scalp protection and extended durability. Blocks dirt particles from entering the dryer. • Stand-By function with Smart Holder for energy saving, enhanced safety, and improved workflow • Auto Clean self-cleaning function for easy maintenance and long-lasting performance • 4 temperature and 3 speed settings for customized styling • Cool Shot function for long-lasting hold • Complete professional accessory kit (nozzles, diffuser, holder, handle) for versatile styling • For all hair types and professional salon use

Technology Features

• High-speed High-performance 32 mm long-life digital motor (85,000–92,000 RPM) • Ultra Compact: Body: 80x77mm. Total size: 97mm. • Ultra-light: approx. 240 g • Spherical, ergonomic, and balanced design. • Turbo Venturi airflow amplification system by suction effect, without consuming extra energy. • Turbo Function: enhanced engine speed from 85,000 to 92,000 RPM • e-System C: intelligent control of temperature, airflow, and energy use, adapting to dryer conditions and hair needs for extended lifespan and user safety. • Dual filtration system with external metal double microfilters and internal interchangeable mesh filters, prevents dirt particles from entering the dryer and reaching the hair. • Internal mesh filters: system with easy replacement. Additional 50 mesh filters provided. • Double Metal Filters: Magnetic, easy to remove. To facilitate routine cleaning • Auto Clean Technology reverse airflow system for deep filter cleaning • Stand-By function with Smart Holder • 4 temperature & 3 speed settings. Cool Shot. • Complete styling accessory kit (diffuser, nozzles, holder, filters, care tools) • Patented Star Nozzle for root volume, sensitive scalp and fine hair • Professional cool-grip nozzles (wide and narrow) • Care Kit provided.

Website and/or Social Media Channels + Editorial pitch

Social Channels: Our digital ecosystem is built around a strong and coordinated presence across global and local platforms, ensuring consistent brand communication and engagement. For our global audience, @iqperfetto and @gamaprofessional represent the core professional channels, showcasing innovation, advanced technology, and professional styling performance. These platforms highlight product launches, educational content, backstage insights, and collaborations with top industry professionals worldwide. For consumers, @gamaitaly serves as the main lifestyle-focused channel, sharing product benefits, styling inspiration, tutorials, and brand storytelling tailored to everyday users. In Italy and Europe, our presence is reinforced through @gamaitaly.it and our official Facebook page, which support local campaigns, promotions, and community engagement. To further expand our digital reach, we will also launch our official TikTok channel in conjunction with the Sfera campaign, focusing on dynamic, creative, and trend-driven content to connect with younger and emerging audiences. Together, these channels create a comprehensive, multi-platform strategy that supports both professional and consumer communication on a global scale. Editorial Pitch: Beauty reinvented. The new geometry of the hair dryer. A new sphere of professional performance. Website: www.gamaprofessional.com

Ingredients & Formulation (INCI List Mandatory otherwise you will be disqualified), Olfactive Composition & Sensory Experience (mandatory for fragrance)

N/A

How to use it

•Keep the dryer 15–20 cm from the hair •Slide the switch from 0 to I to turn it on return to 0 to turn it off •Hold the spherical body like a ball or attach the handle for a traditional grip •Adjust temperature and speed with the side buttons use CoolShot to set the style •Activate Turbo by holding the speed button for 5 sec •Place the dryer on the Smart Holder for automatic StandBy •Run AutoClean daily when the dryer is off •Use nozzles for styling curls and volume •Clean the outer and inner filters regularly

Sustainability List of Certifications

N/A

Market positioning & distribution countries

The iQSfera by GA.MA Professional is positioned as a disruptive innovation in the luxury hair styling market combining avant garde technology radical ergonomics and professional performance at a premium price point of around €349.Its key USP is its revolutionary sphere shaped design engineered to fit naturally in the palm of the hand.Weighting just 240gr iQSfera is designed to reduce muscle strain and professional fatigue making ergonomics and well being central. Despite its compact size the device delivers uncompromised power through a 92000RPM digital motor and Venturi effect enabling ultra fast drying and professional level results.Its eSystemC smart technology monitors filter conditions detects blockages and helps prevent overheating.The primary target is high end salon professionals seeking innovative tools that enhance performance comfort and creativity.A secondary audience includes affluent consumers looking for salon quality results combined with advanced technology and portable luxury design.iQSfera is currently present across the USA Canada Europe UK Russia and South America with upcoming launches planned for Australia and Asia.Future expansion opportunities include the Philippines Malaysia and Africa. In short iQ Sfera is positioned not simply as a hairdryer,but as the future of professional styling.

Certifications & Patents

- Test Report - Verification of Conformity LVD -EU Declaration of Conformity -ISO9001 -Star Nozzle Patent -E-SystemC Patent -TUV Certification -EUIPO Certified Design

策略伙伴

iQ Sfera Hair Dryer

This product is a finalist in the category 家庭 & 專業儀器及工具 of Cosmoprof Asia 2026