Airy & Fix Hair Styler

July 2026

$9.90 / 150mL (5.07 fl. oz.)

This all-in-one hair styler is designed for consumers seeking natural-looking volume, long-lasting hold, and scalp care. Delivered as a fine, lightweight mist that goes on without build-up or clumping, the formula is crafted with shape-memory technology, which forms an even styling layer around the hair to maintain volume and curl while preserving flexibility and natural movement. And to care for hair and scalp are 92 ingredients, including Lalachuu’s proprietary Mogeunjinaek Jinbon complex derived from 17 traditional herbal ingredients, all of which care for hair and scalp while helping alleviate hair-loss symptoms. In tests, the product showed significant volume improvement after one use across the front roots, crown, back, and sides. The front roots improved by 106.85% after one use and remained 69.93% improved after 200 hours; the crown improved by 55.64% and remained 44.95% improved; the back by 17.17% and 11.19%; and sides by 14.12% and 8.53%.

Designed to combine strong styling performance with natural movement and scalp care, a fine, lightweight mist distributes evenly through the hair to create fast, dimensional volume without clumping. The shape-memory formula helps maintain the style without stiffness, flaking, or stickiness, while 92 key ingredients, including LALACHUU’s proprietary Mogeunjinaek Jinbon complex and patented ingredients, support scalp and hair condition. Despite its lasting hold, the easy-wash system rinses away readily with warm water for simple, thorough cleansing in a single wash.

• 360° VOLUME & 200-HOUR HOLD: Significant volume improvement was demonstrated after one use across the front roots, crown, back, and sides (p<0.05). Front roots improved by 106.85% after one use and remained 69.93% improved after 200 hours. Crown improved by 55.64% and remained 44.95% improved; back by 17.17% and 11.19%; and sides by 14.12% and 8.53%, respectively. • 200-HOUR CURL RETENTION: Curling performance improved by 55.75% after one use, with 49.68% improvement maintained after 200 hours (p<0.025). • HEAT PROTECTION: Demonstrated a 67.43% protective effect against heat-tool-induced hair cuticle damage compared with the control, with significantly less change in hair-surface roughness (p<0.05). • SCALP IRRITATION SAFETY: Tested on 31 Korean adults aged 19 years and older (mean age: 60.9 ± 7.8 years) using a 24-hour occlusive scalp patch test. Dermatologist evaluations at 30 minutes and 24 hours after patch removal resulted in a skin irritation index of 0.00, classified as Non-Irritating (Excellent).

• 360° VOLUME: Improves volume across the front roots, crown, back, and sides, with styling performance lasting up to 200 hours. • LONG-LASTING CURL: Provides up to 200 hours of curl retention for dimensional, long-lasting styling. • LIGHTWEIGHT APPLICATION: Fine mist distributes evenly through the hair for fast styling without clumping or weighing hair down. • FLEXIBLE HOLD: Shape-memory technology provides strong yet flexible hold while preserving natural movement without stiffness, flaking, or stickiness. • SCALP & HAIR CARE: Functional formula supports scalp and hair condition and contains 92 key ingredients, including LALACHUU’s proprietary Mogeunjinaek Jinbon complex. • EASY CLEANSING: Rinses away readily with warm water for thorough cleansing in a single wash and reduced residual buildup.

• 360° MIST DELIVERY SYSTEM: Distributes a fine, lightweight, uniform layer throughout the hair for fast, multidirectional volume without concentrated buildup or clumping. • SHAPE-MEMORY TECHNOLOGY: Forms an even styling layer around the hair to maintain volume and curl while preserving flexibility and natural movement. • MULTIFUNCTIONAL FORMULA: Combines styling performance with scalp and hair care through 92 key ingredients, including LALACHUU’s proprietary Mogeunjinaek Jinbon complex derived from 17 traditional herbal ingredients and additional patented functional ingredients. • EASY-WASH TECHNOLOGY: Engineered to balance strong styling hold with efficient removal, allowing the formula to rinse away readily with warm water and cleanse thoroughly in a single wash.

https://lalachuu.com/product/detail.html?product_no=132&cate_no=101&display_group=1 https://www.instagram.com/p/DbE96UDmN9-/ https://www.instagram.com/p/DcuyAqsoxYG/ A lightweight 360° hair styler delivering natural 3D volume, flexible hold, scalp care, and easy wash-off in one formula.

Alcohol Denat., Water, Acrylates/Octylacrylamide Copolymer, Diethoxyethyl Succinate, Fragrance, l-Menthol, Salicylic Acid, Dexpanthenol, Butylene Glycol, Citric Acid, 1,2-Hexanediol, Acorus Calamus Root Extract, Angelica Gigas Root Extract, Astragalus Membranaceus Root Extract, Bletilla Striata Root Extract, Caffeine, Cinnamomum Cassia Bark Extract, Coptis Japonica Root Extract, Cimicifuga Dahurica Root Extract, Glycyrrhiza Uralensis (Licorice) Root Extract, Lactobacillus Ferment, Lonicera Japonica (Honeysuckle) Flower Extract, Niacinamide, Oryza Sativa (Rice) Extract, Panax Ginseng Root Extract, Polygonum Multiflorum Root Extract, Rehmannia Glutinosa Root Extract, Rheum Palmatum Root Extract, Scutellaria Baicalensis Root Extract, Sophora Flavescens Root Extract, Zingiber Officinale (Ginger) Root Extract, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Hibiscus Sabdariffa Flower Extract, Aspalathus Linearis Extract, Cornus Officinalis Fruit Extract, Quillaja Saponaria Bark Extract, Citrus Junos Fruit Extract, Dioscorea Villosa (Wild Yam) Root Extract, Pueraria Mirifica Root Extract, Cynanchum Atratum Extract, Ruscus Aculeatus Root Extract, Gentiana Lutea Root Extract, Milk Protein Extract, Silkworm Cocoon Extract, Berberis Vulgaris Root Extract, Fragaria Chiloensis (Strawberry) Fruit Extract, Lycium Chinense Fruit Extract, Morus Nigra Fruit Extract, Hydrolyzed Collagen, Hydrolyzed Elastin, Hydrolyzed Keratin, Hydrolyzed Silk, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Hydrolyzed Rice Protein, Glycine, Polyglyceryl-10 Laurate, Potassium Laurate, Serine, Glutamic Acid, Centella Asiatica Extract, Portulaca Oleracea Extract, Ethylhexylglycerin, BHT, Asparagine, Leucine, Aspartic Acid, Acetyl Hexapeptide-8, Glutamine, Keratin Amino Acids, Silk Powder, Alanine, Arginine, Lysine, Valine, Tyrosine, Phenylalanine, Proline, Threonine, Isoleucine, Histidine, Cysteine, Methionine, Acetyl Octapeptide-3, Tryptophan, Acetyl Tetrapeptide-2, Acetyl Tetrapeptide-3, Acetyl Tetrapeptide-5, Acetyl Tripeptide-1, sh-Pentapeptide-1, Tripeptide-1, Tripeptide-2, Tripeptide-3, Copper Tripeptide-1, Dipeptide-1, Dipeptide-2, Dipeptide-4, Hexapeptide-11, Hexapeptide-2, Hexapeptide-9, Nonapeptide-1, Oligopeptide-6, Pentapeptide-18, Pentapeptide-3, Palmitoyl Dipeptide-7, Palmitoyl Hexapeptide-12, Palmitoyl Pentapeptide-4, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Palmitoyl Tripeptide-5, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Aminomethyl Propanol, Citral, Linalool, Limonene

• STEP 1 – SPRAY: Spray evenly from a distance of 10–20 cm, focusing on the areas you want to style. • STEP 2 – SHAPE: Use your hands or a comb to shape and finish the desired style. • VOLUME TIP: For fuller, longer-lasting volume, use with hair rollers or heated styling tools. • USAGE TIP: Suitable for use on both wet and dry hair.

• No third-party sustainability or environmental certifications have been confirmed for this product at this time.

• CURRENT MARKET: South Korea. • CURRENT DISTRIBUTION: Available through LALACHUU’s official D2C online store and domestic online retail channels. • MARKET POSITIONING: A multifunctional hair styling product combining fast 360° volumizing, long-lasting flexible hold, scalp and hair care, heat protection, and easy cleansing in one formula. • DESIRED DISTRIBUTION: Seeking international distribution opportunities in global beauty and professional hair-care markets.

• FUNCTIONAL COSMETIC: Officially marketed in South Korea as a functional cosmetic designed to help alleviate hair-loss symptoms. • PATENTED INGREDIENTS: The formula incorporates patented ingredients for scalp and hair care; specific patent numbers should be provided separately if required. • DERMATOLOGICAL SAFETY: A 24-hour scalp primary-irritation study on 31 Korean adults resulted in a skin irritation index of 0.00, classified as Non-Irritating (Excellent). • CLINICAL PERFORMANCE TESTING: Independent testing evaluated 360° volume improvement, up to 200-hour styling retention, 200-hour curl retention, and protection against heat-tool-induced hair cuticle damage.