This product is a winner in the category Make-up Packaging Technology and Design of Cosmopack Asia Awards 2018
Mascara with magnet metal stick that dramatically curls, lengthens, and volumizes lashes.
Product - Description
With magnet metal stick and formula containing ingredients such as Iron oxide and vegetable wax, it delivers triple synergy effect (volumizing, curling, and lengthening).
Magnet metal stick is designed to lift the ingredient-applied eyelashes to give a stretched and extended look. In one stroke, the magnetic force makes the ingredients to closely adhere to lashes for dramatic and voluminous lashes.
Magnet metal brush adheres automatically to the tip of the lashes where iron oxide is applied and pulls iron oxide up for lifted and stretched looking lashes. Formula is infused with vegetable wax that adheres well to hair; this mascara separates lashes while being evenly applied to lashes.
What makes this product so special?
Metal stick closely adheres to lashes with its magnet to give a long, voluminous, and gorgeous look all day long. Alternate colors can be used on a single metal stick since it is hygienic and can be cleansed easily by water or tissue.
How does it relate to the story?
Customers had to use eyelash curler before using mascara and end up with unsatisfied fat eyelashes that lack in length and volume from reapplying mascara. Also, one more con of mascaras are that they are unhygienic since brushes cannot be cleansed. We, Cosnine, has taken these concerns into account, and have developed “Magnetcara” which has a magnet metal stick that lifts lashes and includes formula that closely adheres to lashes for extended and voluminous look.
Why the product/formulation is innovative?
What sets Magnetcara apart from other mascaras is that it has magnetic metal stick and formula infused with iron oxide, which has smaller particle than other mascaras’ fiber, and vegetable wax that adheres to hairs well. Due to strong magnetic effect, it holds lashes up to 24 hours with no flakes. Also, since magnet metal stick can be washed easily with water or tissue, it is hygienic and washable. (Multiple color sets can be used with one magnet metal stick).