Created to embody a “blurring digital filter” in make-up, this lipstick formula boasts a rubber-like consistency that captures elasticity in a bullet lipstick form, with no powdery effect. The lipstick combines high-melting waxes to create a flexible film on the lips, so that “the color stays put without feeling heavy or sticky,” the company says. Furthermore, a non-volatile silicone agent and a siliconic elastomer – to create the feel of silicone without using the ingredient – result in a velvety touch and high color payoff. Meanwhile, the lipstick’s high concentration of low-absorption powder maintains the color’s appearance throughout prolonged wear. The lipstick’s soft, gummy texture creates a unique sensorial effect, B.Kolor
says, combined with color performance, a blurring effect, adhesion, and comfort.
Like a SOFT-TOUCH materia, reminding of the digital world but with a TANGIBLE CONSISTENCY to it, here's a lipstick with an innovative structure and sensoriality. A formula that becomes the MAKEUP EMBODIMENT of a BLURRING DIGITAL FILTER, designed to erase imperfections and take a MINIMALIST approach but still have a STRONG, INCISIVE nature.
Claims & Benefits
Neither a butter nor just a tinted balm, yet a new RUBBER-LIKE CONSISTENCY that features UNPRECEDENTED ELASTICITY not delivered by the classic liquid structure, but by a solid structure that offers drag-free application without any trace of powderiness. A formula that incorporates both SOFTNESS and FINE and BOUNCY film that makes you want to keep on applying, without creating any visible build-up settling in creases or feeling heavy.
A COMBINATION OF HIGH MELTING WAXES not only lend the lipstick its structure but also plays a crucial role in releasing a flawless and flexible film, ensuring that the color stays put WITHOUT FEELING HEAVY OR STICKY. The combination between a non volatile silicone agent and a siliconic elastomer imparts a VELVETY TOUCH and a DELIGHTFUL DRY SENSATION, giving the lipstick a superior payoff.. A HIGH CONCENTRATION OF LOW ABSORPTION POWDER ensures that the lipstick maintains its beautiful appearance, even after prolonged wear.
What sets your product apart and why is it innovative?
The tactile experience is crucial. A gummy and soft touch texture can provide a unique and pleasant sensation upon application, setting the product apart from other traditional formulas. Going beyond traditional matt lipstick to create A UNIQUE SENSORIALITY almost recreating, in a solid form, the feeling of a silicone-like experience – without actually contain them - capable to guarantee EXCEPTIONAL COLOR PERFORMANCES, BLURRING EFFECT, MAXIMUM ADHESION AND COMFORT OVER TIME, without ever drying down.
How does your product meet the evaluation criteria of its category?
A Texture completely formulated without TALC, PEG AND MICROPLASTICS that is compliant to the Clean and Vegan Friendly Criteria. Technology and innovation for the benefit of perfection, without fake or excessive effects