This product is a finalist in the category 可持續性 of Cosmopack Asia 2025
                                                     
                    
                                        
                    
                                                                                                    
                                Product Headline
                                Inspired by the endangered shoebill bird, this lifting primer stick is fashioned as a bird-like gua sha design to provide skin care, massage, and make-up prep. The balm-to-oil texture melts on the skin, to de-puff and hydrate while leaving a pearl finish. Its 95% natural origin COSMOS and Ecocert-certified ingredients include TJ Revive-Botani Ritual Shot Oils, a blend composed of Fair Trade argan oil, six super oils including baobab, moringa, and marula, and botanical extracts such as resurrection plant, devil’s claw, and licorice, that all firm, brighten, and strengthen the skin barrier. And its natural pigments, available in 150 shades, deliver a silky payoff. The stick is created in a low-temperature 60°C molding process that preserves the actives and ensures 12-hour wear, while reducing carbon footprint by 25%. The container is made from mono-material bio-PP sourced from 30% vegetable oil waste and is fully recyclable and food-grade safe. 
                             
                                            
                                                                                                    
                                Product Description
                                Eco botanical Lifting Primer Stick was born from the idea of simplifying the long morning routine into one smart sustainable step Inspired by the endangered shoebill its ergonomic sculptural form combines massage skincare and makeup prep in a single glide Concept testing focused on multi sensory appeal — sight touch scent and even sound — to elevate ritual and deliver instant results Branded under “TJ Revive Botani Ritual Shot Oils ” it highlights ethical sourcing fair trade and 95 natural certified ingredients This innovation meets the growing demand for eco conscious effective beauty No accolades or awards were received.
                             
                                            
                                                                                                    
                                Claims & Benefits
                                1) 3-in-1 stick: Lifts, hydrates, and primes.
2) Balm-to-oil texture absorbs fast, leaving a luminous pearl-sheen finish.
3) Enriched with Fair Trade argan oil, 6 super oils, and 6 botanical actives.
4) Smooths pores, brightens, firms, and strengthens skin barrier.
5) Hypoallergenic, 95% natural-origin, COSMOS & Ecocert certified.
6) Gentle on skin: No parabens, alcohol, and preservatives.
7) Powered by TJ plant-based superfood pigment technology for silky-smooth payoff.
8) 150+ vibrant shade options with long-lasting, even color.
9) Packaged in recyclable mono-material Bio-PP, cutting carbon footprint by 30%.
                             
                                            
                                                                                                    
                                Technical Details
                                The Eco-botanical Lifting Primer Stick is crafted with a 95% natural-origin, COSMOS & Ecocert-certified formula. It features Fair Trade argan oil, six super oils (rosehip, baobab, moringa, marula, kalahari melonseed, mongongo), and six botanical extracts (resurrection plant, devil’s claw, licorice, rooibos, rosehip, impepho), delivering hydration, brightening, firming, and barrier-repair benefits.
Its balm-to-oil texture blends plant waxes (sunflower, sugarcane) with natural emollients (olive derivatives, triglycerides) for a silky, fast-absorbing finish. Color is powered by TJ’s proprietary superfood vegetable pigment technology (beetroot, radish, potato, spirulina), producing ultra-smooth, transfer-proof payoff. This innovation enables 150+ vibrant, long-lasting shades, offering inclusivity across all skin tones.
The container is made from mono-material Bio-PP, sourced from 30% vegetable oil waste, fully recyclable, food-grade safe, and designed to reduce carbon footprint by 30%. Its shoebill-inspired conical form merges applicator and massage tool, with edges sculpted to fit every facial curve.
Using a 60°C low-temperature molding process, the stick preserves ingredient efficacy, ensures odor-free stability, reduces carbon emissions, and shortens production time by 25%. Currently available as a prototype and ready for scale-up.
                             
                                            
                                                                                                    
                                Launch date (mm/dd/yy)
                                11/12/2025
                             
                                            
                                                                                                    
                                Price List, Target Consumer & Market Segments
                                Price: FOB USD $1.50 per 8–10g unit
Primary Target:
Consumers with morning puffiness, seeking fast, efficient routines with a touch of self-care.
Secondary Target:
Anti-aging & protection-focused consumers, especially in Europe and high-latitude regions.
Positioning:
Eco-conscious, multi-sensory primer stick
Competitive cost with clean, sustainable formulas, ergonomic design, and high-performance results.
                             
                                            
                                                                                                    
                                Website and Social Channel/s
                                We maintain an official corporate website to showcase our OEM/ODM expertise and innovation. To strengthen communication and engagement, TJ ENTERPRISE connects with global audiences across Facebook, Instagram, and LinkedIn, sharing product launches, technical highlights, and sustainability initiatives. All channels are conveniently accessible through our LinkTree hub: linktr.ee/tj.group.tw
[ TJ Enterprise_Eco-Botanical Lifting Primer Stick ]
https://youtu.be/-3BbiC-XFI8
                             
                                            
                                                                                                    
                                What sets your product apart and why is it innovative and special?
                                What sets it apart
Eco-botanical Lifting Primer Stick redefines primer through design, sensoriality, and sustainability. Inspired by the endangered shoebill, this ergonomic Gua Sha tool is designed to fit every facial curve, seamlessly merging skincare, massage, and makeup prep in one smooth glide. Unlike conventional primers, its balm-to-oil texture melts instantly, de-puffing and hydrating while leaving a luminous pearl-sheen finish.
Why it’s innovative
Formulated with 95% natural-origin ingredients, it features TJ Revive-Botani Ritual Shot Oils: Fair Trade argan oil, six super oils, and six botanical actives that firm, brighten, and strengthen the skin barrier. Natural pigments from superfood vegetable juices deliver silky, even payoff in over 150 shades, supported by a low-temperature 60°C molding process that preserves actives, ensures 12-hour wear, and reduces carbon footprint by 25%.
Unique sustainability edge
Housed in a recyclable mono-material Bio-PP container made from 30% bio-based waste oil, lowering carbon emissions by 30%. Certified by Ecocert, COSMOS, and Fair for Life, it is cruelty-free, vegan, and palm-free. Combining advanced formulation, ergonomic design, and ethical sourcing, this primer proves that true innovation means beauty that uplifts people, planet, and performance.
                             
                                            
                                                                                                    
                                How do you promote your product on multiple channels?
                                We believe innovation is only meaningful when it reaches people. That’s why our promotion strategy for the Eco-botanical Lifting Primer Stick blends digital education, offline experiences, and brand collaboration tools — ensuring visibility and engagement at every stage.
Digital Storytelling & Social Media
Through Instagram, Facebook, LinkedIn, and EDM campaigns, we share behind-the-scenes R&D insights, ingredient transparency, and sustainability storytelling. Short-form video content is used to demonstrate the product’s multi-sensory experience — from the balm-to-oil transformation to the ergonomic Gua Sha-inspired shape — making technical innovations relatable and inspiring for consumers and brand partners.
Official Website & Online Education
Our official website acts as a hub for OEM/ODM capabilities and product innovation, providing resources for clients to understand both technical details and market positioning. Educational content highlights sustainability practices, certifications, and ethical sourcing, reinforcing trust and transparency.
Offline Launches & Trade Shows
We amplify digital campaigns with offline activations, such as seminars and live product reveals at Cosmopack Asia 2025. These events allow clients and buyers to experience the product’s texture, ergonomic design, and sensory profile firsthand. By creating a “mini spa” ritual at the booth, we connect sustainability with self-care in a tangible way.
Client-Centric Marketing Tools
To help brands adopt and scale faster, we provide customizable packaging solutions that retain the product’s unique massage-and-lifting function while reflecting each brand’s identity. We also offer ready-to-go multi-shade sample kits, allowing clients to test textures, shades, and positioning in real time with their markets.
Integrated Impact
This multi-touch promotional approach — from digital storytelling to live demonstrations and hands-on sampling — ensures that the Eco-botanical Lifting Primer Stick is not only seen but experienced. It highlights our commitment to sustainability, creativity, and client partnership, making the innovation both market-ready and emotionally resonant.
                             
                                            
                                                                                                    
                                How does your product meet the evaluation criteria of its category?
                                1) Responsible sourcing & social impact
At the core is Fair Trade argan oil from women-led cooperatives in Morocco, supporting 14 villages / 1,000+ women, certified Ecocert Fair Trade and Fair for Life. All additional oils/actives are ethically sourced with traceability guaranteed and culturally respectful partnerships.
2) Clean, natural, safer formula
The formula is 95% natural-origin, COSMOS & Ecocert certified, vegan and cruelty-free, talc-free, paraben-free, alcohol-free, and uses natural antioxidants and preservatives for a hypoallergenic, skin-friendly base. We are palm-free (RSPO policy–aligned). Natural superfood-derived pigments replace conventional grinding-heavy color systems.
3) Low-energy, lower-carbon manufacturing
Conventional sticks are molded at ~100 °C; we use 60 °C low-temperature molding to preserve actives, avoid odor/irritants, cut production time by ~25%, and reduce process energy and carbon versus high-heat methods. Long-wear performance (up to 12 hours) also reduces reapplication.
4) Eco-design packaging & end-of-life
Housed in a mono-material Bio-PP pack made from 30% bio-based vegetable-oil waste, the component is food-grade safe, fully recyclable, and delivers an estimated ~30% lower packaging carbon footprint vs fossil-based PP. Mono-material design supports existing recycling streams and minimizes separation losses.
5) Resource efficiency & use-phase reduction
This 3-in-1 multi-tasking stick (massage lift × skincare hydrate × primer) consolidates multiple morning steps and tools into one product, helping lower overall product consumption, packaging throughput, and transport impacts over the routine’s life cycle.
6) Transparency & verification
Key claims (natural-origin %, Fair Trade certifications, low-temp process, recyclability, palm-free, free-from list) are clear, specific, and auditable; our supply chain maintains traceable documentation for certification checks.
Why is it special in this category
Eco-botanical Lifting Primer Stick unites design innovation (shoebill-inspired ergonomic tip that doubles as a Gua Sha-style applicator), clean high-performance formulation (Fair Trade argan + 6 super oils + 6 botanical actives), low-energy manufacturing, and recyclable, bio-based mono-material packaging. It proves consumers don’t have to choose between sensorial luxury, visible results, and measurable sustainability—they can have all three, in one glide.
                             
                                            
                                                                                                    
                                Market positioning & distribution countries
                                Market Positioning & Distribution Countries
Positioning & Channels
Eco-botanical Lifting Primer Stick is positioned as a premium, sustainable hybrid product — combining skincare, makeup, and massage in one stick. Its unique multi-sensory design and eco-certified formula make it ideal for selective distribution in premium retail, beauty chains, e-commerce, and spa-inspired activations.
Current Distribution
As an OEM/ODM manufacturer, TJ ENTERPRISE already supplies major global beauty players across Asia (Taiwan, China, Korea, Japan), Europe, and North America. The Eco-botanical Lifting Primer Stick is showcased through international trade fairs such as Cosmopack Asia, where it is introduced to buyers and brand partners for regional launches.
Desired Distribution
Our next goal is to expand availability into Europe, North America, and Southeast Asia, targeting retailers and brands that value clean beauty, multifunctional innovation, and sustainability. The product is designed to meet regulatory requirements in multiple regions and aligns with the growing consumer demand for vegan, cruelty-free, and eco-certified solutions.
With its versatile application, sustainable packaging, and proven multifunctionality, the Eco-botanical Lifting Primer Stick fits seamlessly into global premium and masstige markets, bridging skincare and makeup with responsible innovation.
                             
                                            
                                                                                                    
                                What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
                                At TJ ENTERPRISE, we believe true beauty should uplift both people and the planet. Our commitment is built on three core pillars: ethical sourcing, sustainable innovation, and responsible design.
1) Ethical Sourcing & Fair Trade
We source 100% of our argan oil from women-led cooperatives in Morocco, supporting more than 1,000 women across 14 villages. Certified by Ecocert Fair Trade and Fair for Life, this partnership not only ensures ingredient quality but also strengthens local economies, education, and biodiversity conservation. Our additional botanical actives and oils are harvested through traceable, culturally respectful supply chains, honoring ancestral knowledge and ensuring fair benefit sharing.
2) Clean, Safer Formulas
Our formulas are designed to minimize irritation and maximize skin compatibility. The Eco-botanical Lifting Primer Stick contains 95% natural-origin ingredients, certified by COSMOS and Ecocert, and is completely cruelty-free, vegan, palm-free, and talc-free. We exclude parabens, alcohol, and harsh preservatives, instead using natural antioxidants and preservatives for a hypoallergenic, skin-friendly base. This reflects our mission to protect both consumer health and the environment.
3) Sustainable Packaging & Lower Carbon Footprint
We prioritize circular design by using mono-material Bio-PP packaging made from 30% vegetable oil waste. This packaging is fully recyclable, food-grade safe, and reduces carbon emissions by 30% compared to fossil-based plastics. Our low-temperature 60°C manufacturing process further cuts energy consumption by 25%, while preserving the potency of natural actives.
4) Transparency & Long-Term Responsibility
Every sustainability claim we make is certified, traceable, and verifiable, ensuring transparency across our supply chain. Beyond compliance, we embrace the principles of shared value and regenerative design: empowering communities, respecting cultural heritage, and reducing environmental impact at every stage of development.
Our Promise
We are committed to creating products where luxury meets responsibility. Every formula, ingredient, and package is chosen with purpose — to deliver high-performance beauty while protecting ecosystems and empowering people. Because we believe the future of beauty is not only about how it looks, but also about the legacy it leaves.
                             
                                            
                                                                                                    
                                Certifications and Patents
                                The Eco-botanical Lifting Primer Stick is supported by globally recognized certifications and pending patents:
Formula Certifications
COSMOS Natural & Ecocert Certified — 95% natural-origin with superfood pigments, plant waxes, and oils.
Ecocert Fair Trade & Fair for Life (FFL) — Argan oil sourced from women-led cooperatives in Morocco.
RSPO Certified Palm-Free, Cruelty-Free & Vegan Certified — ethical, clean, and animal-free.
Packaging Certifications
Mono-material Bio-PP container made from 30% waste vegetable oil.
Food-grade safe, fully recyclable, and reduces carbon footprint by 30%.
Patents (Under Application)
Ergonomic Gua Sha-inspired container and applicator — designed for lifting massage and precise application.
TJ Revive-Botani Ritual Shot Oil Complex — multi-oil and botanical system for firming, hydration, and brightening.
Low-temperature 60°C molding process — preserves actives, reduces energy, and ensures stable quality.