This product is a finalist in the category 綠色 & 有機 of Cosmoprof Asia 2025
                                                     
                    
                                        
                    
                                                                                                    
                                Product Headline 
                                This dry shampoo leaves kids’ hair feeling clean, soft, and residue-free, using 97% naturally derived, certified organic ingredients. The gentle, non-aerosol powder formula absorbs excess oil and eliminates odors without leaving residue or build-up, so it suits sensitive scalps. The formula includes corn starch, rice starch, kaolin, sodium bicarbonate, jojoba seed oil, Aloe barbadensis leaf juice powder, tea tree leaf oil, and lavender oil; it is free from parabens, sulphates, and phthalates. The formula soothes and protects delicate skin while maintaining the hair’s softness. The shampoo comes in a child-friendly, mess-free shaker bottle designed for easy, targeted application, and to minimize airborne particles and waste. The packaging is 100% recyclable, and shipping materials are biodegradable and plant-based. 
                             
                                            
                                                                                                    
                                Product Description
                                eekoloks® Crown Control Dry Shampoo was developed to fill a gap in children’s haircare a gentle effective dry shampoo designed specifically for young sensitive scalps. The idea originated from parent feedback and market research highlighting the need for a natural water free solution for busy families Through iterative concept testing with parents and stylists the team created a 97% naturally derived powder based formula that absorbs oil, refreshes hair without residue or irritation. The playful name “Crown Control” celebrates kids’ individuality and confidence. In the past 12 months eekoloks® was honored with a Clean Conscious Award for children’s haircare innovation.
                             
                                            
                                                                                                    
                                Claims & Benefits
                                eekoloks® Crown Control Dry Shampoo delivers instant, waterless freshness for children’s hair using 97% naturally derived, certified organic ingredients. The gentle, non-aerosol powder formula absorbs excess oil and eliminates odours without leaving residue or build-up, making it ideal for sensitive scalps. Free from parabens, sulphates, phthalates, and harsh chemicals, it soothes and protects delicate skin while maintaining hair’s natural softness. Easy to apply and mess-free, Crown Control is perfect for busy families, travel, or between washes. Suitable for all hair types, it offers peace of mind for parents seeking safe, effective, and natural haircare for their kids.
                             
                                            
                                                                                                    
                                Technical Details
                                eekoloks® Crown Control Dry Shampoo is a gentle, powder-based dry shampoo formulated specifically for children’s hair and sensitive scalps. With 97% naturally derived, certified organic ingredients, it effectively absorbs excess oil and refreshes hair without water, residue, or irritation. The formulation is free from parabens, sulphates, phthalates, synthetic fragrances, and harsh chemicals, ensuring safety for even the most delicate skin. 
INCI List: Zea Mays (Corn) Starch*, Oryza Sativa (Rice) Starch*, Kaolin, Sodium Bicarbonate, Simmondsia Chinensis (Jojoba) Seed Oil*, Aloe Barbadensis Leaf Juice Powder*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Lavandula Angustifolia (Lavender) Oil*, Fragrance (Parfum), Limonene, Linalool. *Certified Organic Ingredients
The lightweight, non-aerosol powder is dispensed from a child-friendly, mess-free shaker bottle designed for easy, targeted application—minimizing airborne particles and waste. Packaging is 100% recyclable, and shipping materials are biodegradable and plant-based, reflecting eekoloks®’s commitment to sustainability throughout the production process. The playful, Australian-inspired design stands out in the children’s haircare market and supports brand storytelling. Proudly manufactured in Australia using eco-friendly methods and responsibly sourced ingredients, Crown Control Dry Shampoo is available for purchase through eekoloks Haircare Australia.
                             
                                            
                                                                                                    
                                Launch date (mm/dd/yy)
                                07/15/2025
                             
                                            
                                                                                                    
                                Price List, Target Consumer & Market Segments
                                Crown Control Dry Shampoo retails for $29 AUD positioned as a premium natural haircare solution for families. Our primary target consumers are parents seeking safe gentle and effective haircare for their children especially those with sensitive scalps or allergies. Secondary segments include health conscious eco friendly shoppers and families with busy active lifestyles needing convenient mess free solutions. The product appeals to the growing market for clean Australian made and sustainably packaged beauty products. With playful family friendly branding Crown Control Dry Shampoo stands out in the children’s haircare natural beauty and eco conscious consumer segments across Australia and internationally.
                             
                                            
                                                                                                    
                                Website and Social Channel/s
                                www.eekoloks.com
Instagram: @eekoloks.haircare.au
Facebook: @eekoloks.haircare.au
Tiktok: @eekoloks.haircare.au
YouTube: @eekolokshaircareau
                             
                                            
                                                                                                    
                                What sets your product apart and why is it innovative and special?
                                Crown Control Dry Shampoo stands out as an innovative solution in children’s haircare combining safety convenience and sustainability in a way few competitors match. Developed with 97% naturally derived certified organic ingredients it’s meticulously formulated to be gentle on sensitive scalps and safe for daily use—free from parabens sulphates gluten soy dairy nuts and harsh chemicals. The product’s Australian made plant based formula uses hero ingredients like Zea Mays Starch and Organic Rice Hulls for oil absorption and volume while Jojoba Seed Oil Aloe Vera and Tea Tree Oil nourish hydrate and protect the scalp. What truly sets Crown Control apart is its playful Aussie inspired branding and 100% biodegradable child friendly packaging—making haircare fun for eco conscious families. The ergonomic easy to use design allows for quick targeted application perfect for busy mornings and on the go lifestyles. Each step of product development involved real parent and child feedback ensuring the formula and functionality address genuine family needs. Unlike many competitors eekoloks is committed to full ingredient transparency and sustainable production from sourcing to packaging. Crown Control Dry Shampoo is not only a haircare product—it’s an environmentally responsible family centered innovation that brings confidence and convenience to modern households.
                             
                                            
                                                                                                    
                                How do you promote your product on multiple channels? 
                                At eekoloks Haircare Australia, our multi-channel promotional strategy ensures Crown Control Dry Shampoo connects with families and eco-conscious consumers across digital, in-person, and community spaces.
Social Media Education & Engagement:
We leverage Instagram, Facebook, and TikTok to share educational content, quick how-to videos, and playful, family-friendly reels that showcase the benefits and unique features of Crown Control Dry Shampoo. Our posts regularly feature real families, Aussie-inspired branding, and expert tips from our brand ambassadors and stylists, making natural haircare approachable and fun. Collaborations with micro-influencers, parent bloggers, and industry professionals help us build trust and expand our reach organically.
Content Marketing:
Our website and blog are hubs for informative articles, product spotlights, and haircare tips tailored to parents and kids. We run themed and seasonal campaigns around key Australian holidays and children’s events—such as Back to School, Book Week, Crazy Hair Day, and World Environment Day—keeping our messaging relevant while reinforcing our commitment to natural ingredients and sustainability.
Email Marketing & EekoClub:
The EekoClub loyalty program rewards customers with exclusive discounts, early access to product launches, and educational content delivered via email. Our email campaigns nurture relationships, share customer testimonials, announce industry awards, and offer practical haircare advice, building a loyal and informed community.
In-store, Salon Activations & Tradeshow Events:
We partner with select salons and retailers to host in-store demonstrations and sampling events, allowing families to experience Crown Control Dry Shampoo firsthand. Our branded displays and eco-friendly packaging reinforce our sustainable values at the point of sale.
A major highlight is our participation in the Hair Festival tradeshow (June 2025), where we showcase our products, conduct live demonstrations, and connect directly with industry professionals, retailers, and new customers. These events are invaluable for building brand awareness, gathering feedback, and forming new partnerships.
Media Outreach & Awards:
We amplify our message through press releases, media features, and award announcements, positioning Crown Control as an innovative leader in natural children’s haircare. Industry recognition and media coverage help build credibility and public awareness.
Community, Charitable Initiatives & Family Events:
A portion of our annual turnover supports organizations like A21, Greenfleet, and Compassion International—values we highlight in our promotions to resonate with socially conscious families. We participate in local family events, school fundraisers, and national awareness days such as World Hair Day, National Families Week, and RU OK? Day, ensuring our brand is visible where it matters most.
                             
                                            
                                                                                                    
                                How does your product meet the evaluation criteria of its category? 
                                Crown Control Dry Shampoo by eekoloks Haircare Australia is purpose-built to set a new standard in children’s and family haircare, excelling across all key evaluation criteria for its category.
Safety and Suitability:
Our formula is meticulously crafted with 97% naturally derived ingredients, including certified organic botanicals, making it exceptionally gentle for children, those with sensitive scalps, and allergy-prone families. It is entirely free from parabens, sulphates, phthalates, gluten, soy, dairy, nuts, and harsh chemicals—offering peace of mind to parents seeking the safest solution for their children’s haircare routine.
Efficacy and Performance:
Crown Control Dry Shampoo delivers instant freshness, absorbing excess oil and restoring volume between washes without water. Key natural ingredients such as Zea Mays Starch and Organic Rice Hulls provide effective oil absorption and volumizing benefits, while Arrowroot Extract soothes the scalp. Jojoba Seed Oil, Aloe Vera, and Tea Tree Oil hydrate, nourish, and protect, ensuring hair is left soft, manageable, and residue-free. The formula has been validated through real-world testing with families, ensuring it meets the practical needs of busy households.
Ingredient Transparency and Innovation:
We list all ingredients clearly, using INCI names and highlighting our certified organic components. Our commitment to transparency allows parents to make informed decisions about what goes on their children’s hair and scalp. The innovation lies in our blend of naturally derived, plant-based ingredients combined with a mess-free, easy-to-use application—making healthy haircare simple and enjoyable for kids and parents alike.
Sustainability and Environmental Impact:
Every aspect of Crown Control Dry Shampoo reflects eekoloks’ eco-conscious values. The product is made in Australia using sustainably sourced ingredients and manufactured in small batches to minimize waste. Packaging is 100% biodegradable, recyclable, and designed for child-friendly, mess-free use. Shipping materials are plant-based and compostable, further reducing our environmental footprint.
Market Need and Social Responsibility
Crown Control fills a clear gap in the market for safe, effective, and sustainable dry shampoo specifically designed for children and families. We support our community by donating 3% of annual turnover to charities such as A21, Greenfleet, and Compassion International, aligning our brand with causes that matter to our customers.
In summary, Crown Control Dry Shampoo excels in safety, efficacy, ingredient transparency, innovation, sustainability, and social responsibility—making it a standout in the children’s and natural haircare category.
                             
                                            
                                                                                                    
                                What is you brand commitment to sustainability, ethical practices, and social responsibility?
                                At eekoloks Haircare Australia, our commitment to sustainability, ethical practices, and social responsibility is woven into every aspect of our brand—from product formulation and packaging to our business partnerships and community engagement.
Sustainability & Environmental Stewardship:
We believe in leaving a lighter footprint for the next generation. All eekoloks products, including Crown Control Dry Shampoo, are made in Australia in small batches to reduce waste and energy consumption. Our formulas feature 97% naturally derived ingredients, with a strong focus on certified organic botanicals. We source from reputable suppliers who prioritize premium quality, environmental stewardship, and ethical practices, ensuring that every ingredient is safe, effective, and responsibly harvested.
Our packaging is 100% biodegradable and recyclable, from the product container to the plant-based shipping materials that deliver our products to your door. We continually seek innovative, sustainable solutions—reducing single-use plastics and exploring refillable options to further minimize our environmental impact. Our design is intentionally child-friendly and mess-free, making sustainability accessible and engaging for families.
Ethical Practices & Cruelty-Free Commitment:
eekoloks is proudly cruelty-free—none of our products or ingredients are tested on animals, and we work only with suppliers who share our values. Our formulas are vegan-friendly and free from animal-derived ingredients, parabens, phthalates, sulphates, gluten, soy, dairy, and nuts, making them suitable for sensitive children and families with allergies.
We are dedicated to ingredient transparency, listing every component by its INCI name and highlighting certified organic content. Our supply chain is built on fairness and respect, supporting ethical sourcing and fair trade wherever possible.
Social Responsibility & Community Impact:
Giving back is at the heart of eekoloks. We donate 3% of our annual turnover to charitable organizations including A21 (fighting human trafficking), Greenfleet (reforestation and climate action), and Compassion International (supporting children in need). We actively participate in local family events, school fundraisers, and national awareness days, aligning our brand with causes that matter to our customers and community.
Our business is founded on the belief that doing good should be part of doing business. By championing clean ingredients, eco-friendly packaging, ethical sourcing, and meaningful giving, eekoloks Haircare Australia is proud to lead by example—empowering families to make choices that are better for their children, their communities, and the planet.
                             
                                            
                                                                                                    
                                Market positioning & distribution countries
                                Crown Control Dry Shampoo by eekoloks Haircare Australia is positioned as a premium, natural haircare solution designed specifically for families and children who value safety, sustainability, and convenience. Our primary distribution channel is direct-to-consumer via our official website, complemented by selected specialty retailers, salons, and boutique stores that align with our brand values. We prioritize partnerships with retailers that share our commitment to eco-friendly practices and family wellness.
Currently, Crown Control Dry Shampoo is available across Australia, where 95% of our sales are generated, and we have established a growing presence in New Zealand, the United States, and select Asia Pacific markets. Our products are accessible to both urban and regional customers, ensuring families everywhere can benefit from our gentle, effective haircare.
Looking ahead, we aim to expand our distribution into new markets, with a focus on the United Kingdom, Canada, and additional countries throughout Europe and Asia. Our goal is to bring clean, Australian-made haircare to families worldwide by partnering with like-minded distributors, premium retail chains, and eco-conscious online platforms. By maintaining our premium positioning and commitment to quality, we strive to become a trusted global leader in natural children’s haircare.
                             
                                            
                                                                                                    
                                Certifications & Patents
                                Currently undergoing COSMOS certification assessment with Australian Organic Certifications.