Guangzhou Bluesky Chemical Technology Co., Ltd
Nourishing Rubber Base Coat
A nail product that acts as a base coat, nourishes nails, and provides color. The formula contains caring ingredients, offers vivid color, and ensures that an additional base coat isn’t needed before applying the formula. The product’s nourishing ingredients care for nails and improve brittle nail beds, while it offers uniform and long-lasting color, maintaining a manicure for over 14 days. The product is also compatible with all topcoats and is suitable for both salon and home use. The polishes come in a skin-tone inspired palette of ten colors to underline the polish’s caring properties. They are also TPO-free and HEMA-free.
Booth#: 5E-E3A Section: Branded Finished Products
This product is a finalist in the category 彩妝產品 of Cosmoprof Asia 2025
Product Headline
A nail product that acts as a base coat, nourishes nails, and provides color. The formula contains caring ingredients, offers vivid color, and ensures that an additional base coat isn’t needed before applying the formula. The product’s nourishing ingredients care for nails and improve brittle nail beds, while it offers uniform and long-lasting color, maintaining a manicure for over 14 days. The product is also compatible with all topcoats and is suitable for both salon and home use. The polishes come in a skin-tone inspired palette of ten colors to underline the polish’s caring properties. They are also TPO-free and HEMA-free.
Product Description
During research and development, we focused on dual needs of "manicure efficiency + nail care". Consumer surveys showed 80% users dislike multi-step "base coat & color coat" and fear frequent manicures harm nails. Thus, we developed the 2-in-1 "care & coloring" formula, with the name highlighting "nourishment" and "no extra base" selling points. It fits professional salons and home users.
Claims & Benefits
1. No extra base needed, one-step coloring, reducing manicure steps by 50%;
2. Contains nourishing ingredients to care for nails and improve brittle nail beds;
3. Uniform and long-lasting color, maintaining manicure for over 14 days;
4. Compatible with all top coats, suitable for salon and home use.
Technical Details
Nourishing Rubber Base Coat combines nourishing ingredients to beautify nails while providing repair and protection, delivering both aesthetic and treatment benefits. The formula is enriched with conditioning agents that help maintain nail health and resilience. Its packaging is crafted with BIO-certified sustainable materials, ensuring refined design while reducing environmental impact.
Launch date (mm/dd/yy)
04/01/2025
Price List, Target Consumer & Market Segments
Retail Price: $9.99/10ML, $12.99/15ML
Target Consumers: Females aged 20-45, including professional nail salon practitioners, office workers pursuing efficient home manicures, and nail art lovers focusing on nail health; Market Segments: Mid-to-high-end nail care market, covering professional salon channels and home manicure retail channels.
Website and Social Channel/s
Website - https://www.blueskycolors.com/
Instagram -https://www.instagram.com/bluesky_global/
Facebook -https://www.facebook.com/blueskyglobal.official
TikTok -https://www.tiktok.com/@blueskyglobal
YouTube - https://www.youtube.com/@BLUESKYGLOBAL
What sets your product apart and why is it innovative and special?
Different from traditional separate "base coat & color coat" products, this product pioneered the "nourishing direct coloring" technology. Through a composite formula, it achieves "base & coloring & care in one step", solving the industry pain points of "time-consuming multi-steps" and "manicure harming nails". Compared with competitors, it contains nourishing ingredient, its color vividness is better, and it does not rely on extra base coats, adapting to more scenarios, saving users time and cost, and more convenient for both professional salon and home use.
Our product packaging is crafted from BIO-certified sustainable materials, ensuring both functionality and aesthetic appeal while embodying a commitment to eco-conscious design and delivering an innovative green solution to the beauty industry.
How do you promote your product on multiple channels?
As an international gel polish brand with 35 exclusive distributors worldwide, BLUESKY leverages a multi-channel promotional strategy. Guided by our principle of “Think globally, act locally,” we combine global brand building with localized execution.
• Digital marketing: Social media campaigns, influencer collaborations, and E-shop sales to drive global visibility.
• Exhibitions & events: Participation in international trade shows such as Cosmoprof Bologna& Cosmoprof Asia.
• Distributor initiatives: Local product launch events, nail academies, and targeted marketing activities tailored to each region.
• Retail & e-commerce: Availability through salons, stores, and platforms such as Amazon to reach both professionals and end consumers.
How does your product meet the evaluation criteria of its category?
This product is submitted to the "MAKE UP PRODUCTS" category, fully complying with the category's core evaluation criteria of "product innovation, functional practicality, and user value":
1. Innovation: It breaks the traditional form of "separate base coat and color coat", pioneering the "2-in-1 care + direct coloring" design, leading the industry in technology; 2. Functional Practicality: One-step operation without extra base, suitable for efficient salon services and convenient home manicures, meeting the needs of different scenarios; 3. User Value: It balances manicure aesthetics and nail care, solving users' core demand of "loving beauty but fearing nail damage", and its cost-effectiveness is higher than the "base coat + color coat" combination, conforming to the category's evaluation orientation for "high-quality makeup products".
What is you brand commitment to sustainability, ethical practices, and social responsibility?
Cruelty-free certifications, Vegan, Hema-free, TPO-free, FDA-approved
Market positioning & distribution countries
BLUESKY currently works with 35 exclusive distributors worldwide, with strong presence across Europe, America, and Asia. While our main markets are well established in these regions, there remain key opportunities for expansion in certain European countries such as Poland, Italy, Belgium and France…
Certifications & Patents
Cruelty-free certifications, Vegan, Hema free, TPO free, FDA-approved
時間表
2025年7月22日
平台開放
2025年9月30日
截止報名
2025年10月24日
公佈入圍名單
2025年11月12日
頒獎典禮公佈專業大獎得獎者