This product is a finalist in the category 绿色 & 有机 of Cosmoprof Asia 2025
                                                     
                    
                                        
                    
                                                                                                    
                                Product Headline 
                                A deodorant balm that offers proven 48-hour odor control while being composed of 41% organic and 100% natural-origin ingredients. Free from essential oils, baking soda, alcohol, and aluminum salts, the balm uses mineral salts – magnesium hydroxide and magnesium carbonate hydroxide – derived from dead sea minerals to combat odor and absorb moisture, alongside triethyl citrate, a natural-origin deodorant active ingredient that neutralizes odors. The deodorant also contains an upcycled grapefruit extract derived from food waste, that soothes the skin while providing a citrus fragrance. The deodorant has COSMOS Organic certification, is packaged in 100% recycled PP, and is refillable, saving 64% on plastic versus buying a new stick. Added to this, the industrial site the product is made in is powered by 100% renewable energy while its estate fosters biodiversity, with 85,000 trees planted. 
                             
                                            
                                                                                                    
                                Product Description
                                A waterless, refillable deodorant balm that challenges organic clichés by delivering 48h anti-odor performance and great sensoriality. The texture glides and dries quickly, suitable even for sensitive skin. Its signature upcycled grapefruit peel active ingredient valorizes a food by product and provides a fresh citrus note. The humidity resistant stick and refill are made from 100% recycled PP, chosen over cardboard for durability and convenience. Vegan formula, COSMOS Organic certified, made in France.
                             
                                            
                                                                                                    
                                Claims & Benefits
                                Usage tests, 21 days (n = 20): protects against unpleasant odors throughout the day (90%); glides easily (90%); no sticky / greasy feel (100%); suitable for my skin, even sensitive (90%); dries quickly (100%); gives a feeling of protection (90%). 5in1: soothes, protects, anti odor, anti yellow and anti white stains.
                             
                                            
                                                                                                    
                                Technical Details
                                Format: 50g stick + 50g refill. Texture: melting, waterless balm. Key deodorant mechanisms: magnesium hydroxide + magnesium carbonate hydroxide (absorb / neutralize), triethyl citrate (odor ‑ neutralizing). Skin comfort lipids: sunflower seed oil *, squalane, beta sitosterol, bisabolol. Upcycling: Citrus paradisi fruit extract from peel by products. 
Core INCI: Helianthus Annuus Seed Oil *, Magnesium Hydroxide, Cetearyl Alcohol, Coco ‑ Caprylate / Caprate, Cetyl Alcohol, Triethyl Citrate, Hydrogenated Castor Oil, Magnesium Carbonate Hydroxide, Citrus Paradisi Fruit Extract, Propanediol, Glycine Soja Oil, Squalane, Tocopherol, Fragrance, etc. (* from organic farming). Packaging: stick and refill in 100% recycled PP; refill architecture saves ~ 64% plastic per cycle and resists humidity; easy to apply.
                             
                                            
                                                                                                    
                                Launch date (mm/dd/yy)
                                01/04/2025
                             
                                            
                                                                                                    
                                Price List, Target Consumer & Market Segments
                                RRP 11,90€ per 50g stick; 9,95€ per 50 g refill. Target: consumers seeking effective organic deodorants, including sensitive skin. Segments: organic retail, pharmacies, and e-commerce.
                             
                                            
                                                                                                    
                                Website and Social Channel/s
                                Website: centifoliabio.fr
Instagram / Facebook / LinkedIn: Centifolia_France
                             
                                            
                                                                                                    
                                What sets your product apart and why is it innovative and special?
                                Unlike many organic deodorants, this balm substantiates 48h efficacy while preserving comfort and fabric cleanliness. It combines two proven deodorant pathways (mineral salts plus triethyl citrate) with soothing lipids to respect the underarm. Its upcycled grapefruit extract adds value to a food side stream. The refillable, humidity ‑ resistant design in 100% recycled PP is pragmatic and durable, with 64% plastic reduction per refill versus buying a full new stick. Waterless formulation cuts transport weight; COSMOS Organic certification ensures ingredient integrity. Made in France.
                             
                                            
                                                                                                    
                                How do you promote your product on multiple channels? 
                                PR & Earned: targeted outreach with sustainability and performance angles; downloadable press kit and visuals. 
Retail: testers and shelf talkers highlighting how to refill; staff training for organic stores. Satisfied or refunded politic.
Digital & Social: short videos on the refill gesture and 48h routine; ingredient spotlights (magnesium salts, upcycled grapefruit); UGC seeding with sensitive ‑ skin advocates. Trade: retailer training decks; discovery kits for sampling; QR codes linking to tutorials.
                             
                                            
                                                                                                    
                                How does your product meet the evaluation criteria of its category? 
                                Green & Organic: COSMOS Organic certification; 100% natural origin with 41% organic content. 
Sustainability: refill architecture and 100% recycled PP; 64% less plastic per refill; waterless balm lowers transport footprint; upcycled grapefruit active. 
Consumer safety: no aluminium salts, essential oils, baking soda, or alcohol; suitable for sensitive skin. 
Performance: 48h anti-odor substantiated in usage tests; anti-stains for yellow and white marks. 
Design: humidity resistant stick chosen for practicality and longevity vs. cardboard formats.
                             
                                            
                                                                                                    
                                What is you brand commitment to sustainability, ethical practices, and social responsibility?
                                Centifolia belongs to Laboratoire Science & Nature, a French “Entreprise à Mission”. Our industrial site is HQE‑listed, powered by 100% renewables (40% self‑generated via 2 biomass boilers, 4,000 m² of solar panels and a 35 m wind turbine), with phyto‑purification of effluents. The estate fosters biodiversity (85,000 trees planted; 9 biotopes; LPO wildlife refuge).
We prioritize formulation ethics: this deodorant is 100% natural origin, 41% organic, vegan, Made in France, and free from essential oils, baking soda, alcohol and aluminum salts, safer for sensitive skin without compromising efficacy.
Our circular design reduces both resources and waste. The refillable format cuts plastic by –64% over time; both stick and refill are made from 100% recycled PP. We also upcycle a soothing grapefruit peel by‑product, an active obtained by enzymatic extraction of materials that would otherwise be discarded.
Beyond this SKU, Centifolia’s eco‑design extends across ranges (recycled glass, recyclable packs) and is anchored in a broader, renewables‑powered manufacturing model that aims for carbon neutrality at group level.
Result: measurable impact cuts at product level (refill + recycled PP + upcycling) reinforced by site‑level energy and water stewardship, our way to make everyday hygiene effective, natural and materially lighter.
                             
                                            
                                                                                                    
                                Market positioning & distribution countries
                                Positioning: premium organic daily hygiene. Distribution channels: organic stores, pharmacies, centifoliabio.fr, and selected E-commerce. Current countries: Europe. Desired expansion: APAC and clean,beauty distributors.
                             
                                            
                                                                                                    
                                Certifications & Patents
                                COSMOS ORGANIC certified cosmetic; vegan formula; Made in France. No patent claims on this SKU; methodology and upcycling approach are disclosed transparently.