Jelly Multi-Shield: Astaxanthin & Rutin Encapsulated Sunscreen

A lightweight, jelly consistency sunscreen that provides broad-spectrum protection with skin tone correction in a variety of tints. Formulated to combine ultra-high efficacy with safety, the formula spotlights Ausmetics’ patent-pending, engineered double encapsulation system. This sees UV filters microencapsulated in a silicone oil phase to minimize skin penetration, while water-phase capsules carry astaxanthin and rutin to offer both antioxidant support and a natural tint. Astaxanthin particularly can raise SPF by 9%, while 0.5% rutin extends defense into the blue-light range. While offering SPF 50+ protection, the formula has a clear, bouncy, jelly texture that feels ultralight and non-sticky. Added to this, the formula’s naturally derived pigments allow for customizable, tone-adjusting tints, positioning the product as skin care-meets-make-up solution. The tints include sheer green from rutin for redness; golden orange from astaxanthin for radiance; and soft blue from astaxanthin and rutin for brightening.

Developed to unite high-efficacy protection with user safety, this sunscreen answers demand for holistic defense—UVA/UVB, blue light, and pollution—without heaviness or irritation. Ausmetics engineered double encapsulation: UV filters are microencapsulated in a silicone oil phase to minimize skin penetration, while water-phase capsules carry astaxanthin and rutin for antioxidant support and a natural tint. Lab and consumer testing refined a clear, weightless jelly texture with a non-greasy feel and subtle tone boost. It has been showcased at industry conferences (the formulation was presented at IFSCC 2025 Congress), earning praise for its scientific innovation.

1. Broad-spectrum defense: SPF50, PA++++; 0.5% rutin blocks >90% blue light <430 nm. 2. Safer, non-penetrating: Encapsulated filters stay on skin; after 6 h only trace in outer stratum corneum. 100% no irritation in patch tests. 3. Anti-pollution shield: Forms a film; after PM2.5 exposure and rinsing, treated skin showed almost no residue vs significant on untreated controls. 4. Tone correction & tints: Sheer green (rutin) for redness, golden-orange (astaxanthin) for radiance, soft blue (astaxanthin+rutin) for brightening; customizable. 5. Lightweight feel: “foam ball” test—only 2–4 beads adhered; non-tacky.

1. Formula & Actives: (a) An oil-in-water-in-oil emulsion: the inner W/O phase encapsulates UVA/UVB filters in silicone oil; the outer O/W phase carries antioxidants and humectants. (b) Key filters: Phenylbenzimidazole Sulfonic Acid, Disodium Phenyl Dibenzimidazole Tetrasulfonate, Polysilicone-15 and other non-penetrating absorbers. (c) Actives: Astaxanthin 1% and Rutin 0.5%, stabilized by PPG-13-decyl tetradeceth-24 and film-former Polyquaternium-61. Astaxanthin is double-protected—inside a UV-absorber water phase and an outer oil phase with UV absorber—to resist degradation. (d) Hydrators/antioxidants: Panthenol, Glycerin, Tocopherol. (e) Preservatives: Phenoxyethanol, Ethylhexylglycerin. Free of parabens, oxybenzone, octinoxate. 2. Texture & Performance: Translucent jelly gel with uniform, bouncy feel. Predominant particle size 200–500 nm for high transparency, smooth application, and even SPF coverage. 3. Packaging & Sustainability: Outer wall uses 30% PCR plastic and is fully recyclable. Reef-conscious (no nano-zinc or coral-toxic filters) and largely water-based to reduce rinse-off impact. 4. Quality & Status: Manufactured in an ISO 22716 GMP facility. Passed heat/cold cycling and light-exposure stability with no phase separation or efficacy loss.

09/19/2025

1. Price: $3.50/unit (50 mL) at 10,000; OEM & ODM supports.
2. Target users: 20–45, skincare-savvy, health-conscious; urban professionals (pollution/screen time), ingredient-conscious, multitaskers; unisex; suitable for sensitive skin; family-friendly; for those who dislike greasy sunscreens.
3. Segments & channels: Sits at suncare/skincare/cosmetic crossover; ideal for premium dermocosmetic, clean beauty, urban daily defense, makeup–skincare hybrid. Channels: luxury beauty retailers, niche clean-boutiques, spas/clinics (post-treatment), dermatologists’ offices.
4. Positioning flexibility: Multiple shades/uses; market as daily SPF moisturizer, primer, or hero specialty sunscreen for Millennial/Gen-Z “skintellectuals.”

1. Website: Official information and inquiries at www.ausmetics.com – featuring product details, white papers, and client contact. 2. LinkedIn: Ausmetics Daily Chemicals Co., Ltd. – Sharing company news, B2B insights, and innovation highlights to our professional network. 3. Tiktok: @ausmeticsoemodm – Visual storytelling of the Jelly Sunscreen’s texture and benefits, user testimonials, and sustainability initiatives (hashtag examples: #JellySunscreen #BlueLightDefense). 4. YouTube: Ausmetics Channel – Product demo videos, expert talks on sunscreen technology, and coverage of our participation in events like Cosmopack.

Our sunscreen pioneers a dual-encapsulation system that builds an oil-in-water-in-oil structure: UV filters are sealed in a water-in-oil phase to curb skin penetration, while actives sit in an outer oil-in-water phase for stability and performance. This architecture tackles longstanding safety–efficacy trade-offs and delivers high, even protection. Astaxanthin (1) adds potent antioxidant power and can raise SPF by 9%, while 0.5% rutin extends defense into the blue-light range—making the formula truly multifunctional. Despite SPF50+, the texture is a clear, bouncy jelly that feels ultralight and non-sticky. Naturally derived pigments enable customizable, tone-adjusting tints, positioning the product as skincare-plus-makeup rather than “just” sunscreen. The encapsulation system and composition are patent-pending, underscoring originality, and the technology has been recognized by experts (presented at IFSCC 2025). In sum, this first-of-its-kind combination of high-tech encapsulation, proven actives, and cosmetic elegance delivers new benefits and capabilities in a category long defined by incremental change.

1. Digital & Social Media: (a) TikTok tagline: #JellyShieldYourSkin; short videos show bouncy jelly absorbing instantly and color-correcting in action. (b) Content mix: benefit spotlights (UV/blue-light stats), split-screen “polluted city vs. clean skin” for anti-pollution. (c) UGC: #MyShadeMyShield selfie challenge featuring users’ preferred tints. (d) LinkedIn (B2B): articles/case studies on encapsulation tech; milestone posts (e.g., award nominations) to attract partners. (e) Tone: “science-meets-lifestyle”—fun texture/custom shades + lab-proven efficacy. 2. Website & SEO: (a) Dedicated landing page optimized for “blue light sunscreen,” “non-toxic SPF,” and related queries. (b) Assets: video demos, FAQs, downloadable technical briefs (incl. IFSCC paper summary). (c) Education hub: blogs/infographics—“Why non-penetrating filters matter,” “How blue light affects skin.” (d) Distribution: email newsletter + social shares to drive traffic. (e) Acquisition: Google Ads targeting sun-protection and skincare-tech keywords. 3. PR & Media: (a) Proactive outreach to beauty editors/tech journalists; targeted trade media like Cosmetics Business. (b) Press releases emphasize innovation; note recognition/coverage tied to IFSCC 2025 Congress. (c) Amplification: “As seen in…” tiles across social and site to build trust. 4. Trade Shows & B2B: (a) Presence at Cosmopack and major fairs with live demos and technical posters (IFSCC data). (b) Partner capture: distributor and brand meetings at booth; follow-up funnels via QR/downloads. (c) Thought leadership: R&D seminars/webinars on encapsulation; recordings shared online to reinforce science-backed positioning.

1. Innovation: (a) Dual encapsulation builds a stable oil-in-water-in-oil system: UV filters in water-in-oil; actives in oil-in-water—unlike conventional sunscreens. (b) Benefits: markedly reduces chemical skin penetration while boosting protection and stability. (c) Actives: astaxanthin (can raise SPF by 9%) and rutin (extends protection into the blue-light range). (d) Texture: rare SPF50+ delivered in a clear, bouncy jelly that feels ultralight. (e) Cosmetic edge: naturally derived pigments enable shade customization for tone-adjusting wear. (f) Validation: patent pending (encapsulation + composition); presented at IFSCC 2025. 2. Safety & Efficacy: (a) Surface-staying filters: in vivo Raman spectroscopy shows no penetration into viable skin after 6 h. (b) Dermatology: 30-subject HRIPT—0 irritation/0 sensitization; suitable for sensitive skin. (c) Clinical performance: UVA PFA 16; >90% blue-light (HEV) blockage. (d) Photostability: silicone-phase encapsulation slows filter degradation. (e) User comfort: non-stinging to eyes; non-comedogenic in trials. 3. Sustainability: (a) Free from oxybenzone/octinoxate (reef-conscious). (b) Largely water-based; uses non-bioaccumulative dimethicone; biodegradable polymer emulsification at low energy. (c) Renewable actives: astaxanthin from Haematococcus algae; rutin from plant extracts. (d) Packaging: 30% PCR plastic; recyclable. (e) Ethics: cruelty-free; suppliers emphasize sustainable/ethical practices (e.g., solar-powered algae farms). 4. Market Impact & Consumer Value: (a) Solves top concerns—chemical absorption, blue light, urban pollution—with transparent data. (b) Social-ready format: vibrant tints + jelly visuals drive UGC and shareability. (c) Behavior change: early testers say it “makes wearing sunscreen fun,” improving daily compliance. (d) Multi-benefit simplification: sun protection + primer-like tone evening + antioxidants can replace multiple steps—ideal for minimalist routines. (e) Global appeal: strong fit for Asia (high-SPF gels) and Western markets (blue-light, clean-ingredient focus). (f) Line potential: multiple shades/SKUs from one platform maximize shelf impact. (g) Scalability: Ausmetics can scale production to meet large orders. (h) Outcome: a technically groundbreaking, safer, sustainably conceived sunscreen poised to resonate across channels—aligned with Cosmopack Awards criteria for all-around excellence.

1. Positioning: (a) Premium, multi-benefit SPF that bridges skincare + makeup; prestige/dermocosmetic tier. (b) Value prop: “complete environmental protection in a delightful gel.” (c) Suits science-backed and clean-beauty brands; mid-premium price point. (d) Gentle profile enables pediatric/sensitive-skin positioning (kid-specific branding as needed). 2. Current Distribution (2025): (a) Manufactured in China by Ausmetics; available for OEM & ODM. (b) Ausmetics network: 300+ brands in 30+ countries, enabling rapid international adoption. 3. Expansion Plans: (a) Late 2025: expanding to Europe and the Middle East. (b) EU-compliant formulation (filters EU-approved); active talks with a clean-beauty brand for summer 2026 range and a UK retailer for own brand. (c) Middle East opportunities (year-round high UV); discussions with UAE and Saudi Arabia distributors. 3. Channels & GTM: (a) Omnichannel strategy (retail, e-comm, professional). (b) Region-specific education: India (anti-pollution), Scandinavia (blue-light during long indoor winters). (c) Initial strongholds: Asia-Pacific and Europe, building to broader global distribution by 2026. 4. Consumer Target: (a) Customers willing to invest in high-quality skincare yet seeking accessible, mid-premium solutions.

1. Clean, Conscious Formulation: (a) 100% vegan and cruelty-free; no animal-derived ingredients (the “whale wax” is a plant-based analog); no animal testing for finished products, and suppliers aligned where possible. (b) Free from parabens, sulfates, and phthalates; UV filters vetted to avoid bioaccumulation and marine harm. (c) Dual encapsulation limits direct skin/environment contact; larger particle size lowers marine uptake risk vs. nanos. (d) Sourcing: astaxanthin from sunlight-grown, water-recycling algae farms; rutin from plants (e.g., pagoda tree buds) via green solvents. 2. Eco-Friendly Packaging & Waste Reduction: (a) Primary container uses ≥30% PCR plastic; components chosen for recyclability and minimal virgin plastic. (b) Product and logistics follow the 3Rs (Reduce, Reuse, Recycle) to cut footprint. 3. Sustainable Manufacturing: (a) Produced in an ISO 22716 (GMP) facility; Sedex (SMETA) audits for ethical/sustainable practices. (c) Site-wide recycling for packaging, paper, and byproducts; staff trained in environmental stewardship. (d) Demand-aligned batch sizing to avoid overproduction; off-spec lots reprocessed where feasible. (e) Continuous improvement: piloting cold-process emulsification to reduce energy; prioritizing inputs that require less water. 4. Ethical Sourcing & Fair Labor: (a) Suppliers screened for ethics and traceability; avoidance of conflict or exploitative materials. (b) Botanical suppliers encouraged toward fair-trade/community programs; rutin partner supports local farmers with fair wages. (c) Ausmetics is a Sedex member and regularly passes third-party social audits, covering labor, safety, and business ethics. 5. Our Principle: (a) Innovation equals performance and responsibility: protecting people, communities, and planet. (b) The Astaxanthin & Rutin Jelly Sunscreen delivers superior protection while staying vegan, reef-conscious, and ethically produced—proving sustainability can be sensorial, effective, and scalable.

1. Quality & Safety Certifications: Ausmetics’ production facility is certified under ISO 22716 (Cosmetic GMP), ensuring that every unit of this sunscreen is manufactured to the highest quality standards with proper documentation and quality control. We also hold certification for GMPC (Good Manufacturing Practice of Cosmetics), reflecting our compliance with international regulatory norms. Every batch of the Jelly Sunscreen comes with a Certificate of Analysis and is tested for microbial safety and stability as per these standards. Additionally, our in-house laboratory and processes have been audited by third-party organizations (like TUV) to verify compliance with safety regulations. The product was dermatologist-tested via HRIPT, for which we have a dermatological test certificate indicating it’s hypoallergenic and non-irritating. 2. Environmental and Ethical Certifications: Ausmetics is committed to ethical operations; we are a member of Sedex and undergo SMETA audits, certifying our adherence to ethical trade standards (covering labor rights, health and safety, environment, and business ethics). Many of Jelly Sunscreen components are ECOCERT/COSMOS approved (like the emulsifiers and antioxidants). We have also ensured the product meets the “reef-friendly” criteria set by Hawaii’s regulations.