ELROEL
Dot Ampoule Cushion
The Dot Ampoule Cushion merges make-up and skin care and has been proven in clinical trials to offer coverage while addressing acne, dark spots, wrinkles, and hydration while providing 24-hour radiance. The cushion foundation formula is infused with PDRN derived from cica, or Centella asiatica, with the formula containing an entire bottle of a cica PDRN ampoule. This equates to a 92% concentration of skin care actives, including the cica PDRN and collagen. Created with a patented, multi-liquid injection process, the cushion is crafted with a distinctive dot design.
Booth#: 1E-D5A Section: Branded Finished Products
This product is a finalist in the category 彩妝產品 of Cosmoprof Asia 2025
Product Headline
The Dot Ampoule Cushion merges make-up and skin care and has been proven in clinical trials to offer coverage while addressing acne, dark spots, wrinkles, and hydration while providing 24-hour radiance. The cushion foundation formula is infused with PDRN derived from cica, or Centella asiatica, with the formula containing an entire bottle of a cica PDRN ampoule. This equates to a 92% concentration of skin care actives, including the cica PDRN and collagen. Created with a patented, multi-liquid injection process, the cushion is crafted with a distinctive dot design.
Product Description
Innovative cushion with CICA PDRN ampoule bottle concept and dot design, merging skincare and makeup satisfaction.
Claims & Benefits
The Dot Cushion, containing an entire bottle of CICA PDRN Ampoule, features an innovative design realized through patented technology and is composed of 92% skincare ingredients. Clinical trials have proven its coverage, 24-hour long-lasting radiance, and improvements in wrinkles and brightening, making it an innovative product concept that maximizes consumer satisfaction.
Technical Details
Formulated with Centella PDRN, collagen ampoule, and 92% skincare actives. Patented multi-liquid injection creates unique dot design. Clinically proven for coverage, glow, wrinkle and spot care. FSC-certified eco packaging, hypoallergenic tested, and already launched.
Launch date (mm/dd/yy)
10/15/2025
Price List, Target Consumer & Market Segments
(KRW 53,000)
Women of all ages seeking glowing skin, including sensitive types, across global skincare and makeup markets.
Website and Social Channel/s
https://www.elroel.com,
https://www.elroelglobal.com,
https://instagram.com/elroelcosmetic,
https://www.instagram.com/elroel_global/,
https://www.tiktok.com/@elroel.global
What sets your product apart and why is it innovative and special?
Dot Ampoule Cushion is the first cushion containing a full ampoule, with patented dot design and 92% skincare actives. Clinically proven to cover, brighten, and improve skin, it breaks boundaries between makeup and skincare. Its unique concept and verified performance make it a true innovation worthy of finalist recognition.
How do you promote your product on multiple channels?
We drive viral marketing on TikTok with over 160M views, building strong global awareness. At our offline store in Seoul’s Hongdae, a trend hub, both locals and international visitors can test and purchase our products. By actively participating in global beauty fairs and seminars, we expand international presence. Through mobile and TV live broadcasts, we connect with consumers in real time, sharing product benefits and usage education. This multi-channel strategy strengthens brand trust and enhances consumer experience worldwide.
How does your product meet the evaluation criteria of its category?
Our product best fits Innovation, Ingredients and Formulation, Product Claims & Benefits, and Packaging & Design. With patented multi-liquid injection, the unique dot design distinguishes it from typical cushions. Infused with 92% skincare actives, including Centella PDRN and collagen, it merges treatment with makeup. Clinically proven for acne, dark spots, wrinkles, hydration, and 24h radiance, it ensures efficacy and trust. FSC-certified eco packaging and hypoallergenic testing add sustainability and safety. From design to ingredients and verified benefits, it represents true innovation.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
Our brand strictly adheres to the Cruelty-Free principle, ensuring that no animal testing is conducted. All formulations are developed with skin safety in mind, while incorporating sustainable ingredients and ethically sourced materials to minimize environmental impact. We also use recyclable packaging materials and eco-friendly inks, and are expanding refillable solutions to further reduce plastic consumption. Beyond product development, our brand is committed to sustainability and social responsibility as core values, working together with global consumers to create a better future.
Market positioning & distribution countries
1. Current distribution channels:Amazon U.S, Official malls, Japan Qoo10, SEA region Shopee and LAZADA, Italian pharmacy chains, UK online beauty malls, Offline shops in UAE, Flagship store in Korea
2. Desired distribution countries: All regions not currently under distribution
Certifications & Patents
1. Brand K Certification: An official certification awarded by the Korean government to brands that have passed rigorous screening and quality inspections.
2. Clinical Testing Completed:
- Coverage of acne, dark circles, pigmentation spots, and wrinkles
- 24-hour makeup, hydration, and radiance retention / 24-hour anti-darkening effect
- Improvement of wrinkles around the eyes, nasolabial folds, and forehead
- Reduction in the area and number of pigmentation spots
- Improvement in melanin and freckles
- Low-irritation testing
时间表
2025年7月22日
平台开放
2025年9月30日
截止报名
2025年10月24日
公布入围名单
2025年11月12日
颁奖典礼公布专业大奖得奖者