Carbon Capture Palette

This palette’s design turns CO₂ emissions into functional, aesthetic beauty packaging. To create the palette, Meiyume has employed two breakthrough carbon capture materials. The first material combines 80% PETG with 20% carbon capture resin, to maintain the mechanical properties of PETG while creating a pearlescent effect. And the second material blends PP with carbon capture calcium carbonate. Together, these new material formulations demonstrate how captured CO₂ can be transformed into a high-performance, visually distinctive, and eco-conscious packaging solution, actively reducing atmospheric CO2. The palette’s design illustrates a reduction in reliance on virgin plastics while maintaining durability and performance, can be customized with premium finishes, and is refillable.

The Carbon Capture Palette is an innovative packaging experimentation that transforms CO₂ emissions into beauty packaging material. By integrating cutting-edge carbon capture technology into a functional and aesthetic palette, it illustrates the future of sustainable packaging in the beauty industry. Designed with adaptability in mind, the palette can be tailored to diverse market segments, from masstige to prestige.

This palette turns captured CO₂ into a tangible material, directly reducing greenhouse gas emissions. It will empower beauty brands in the future to showcase authentic sustainability stories while offering consumers an eco-conscious choice. The palette’s design supports customisation with premium finishes, ensuring sustainability is delivered without compromising performance or visual appeal. By bridging climate action with consumer-facing packaging, it creates measurable environmental and brand value.

Meiyume conducted extensive trials with two breakthrough carbon capture materials. The first combines 80% PETG with 20% Carbon Capture Resin, maintaining the mechanical properties of PETG while introducing a unique pearlescent effect. The second blends PP with Carbon Capture Calcium Carbonate, creating new possibilities for sustainable beauty packaging. Together, these innovative material formulations demonstrate how captured CO₂ can be transformed into high-performance, visually distinctive, and eco-conscious packaging solutions.

01/13/2025

The Carbon Capture Palette is designed for both masstige and premium beauty brands seeking to lead in sustainable innovation.

Meiyume website, Linkedin, Instagram

The Carbon Capture Palette pioneers the integration of carbon capture technology into beauty packaging — making climate-positive action visible in the hands of consumers. Unlike conventional sustainable packaging that focuses solely on recyclable or refillable features, this palette actively reduces atmospheric CO₂, turning an environmental challenge into a material resource. Its dual ability to combine sustainability with design customisation makes it versatile for both masstige and prestige markets, providing brands with a truly future-forward packaging solution.

Meiyume promotes it through our website, social media platforms such as Linkedin and Instagram and direct emails.

The Carbon Capture Palette stands out as a first-of-its-kind innovation in beauty packaging, transforming captured CO₂ into functional, consumer-ready solutions. By integrating blends such as 80% PETG with 20% Carbon Capture Resin and PP with Carbon Capture calcium carbonate, it reduces reliance on virgin plastics while maintaining durability and performance. This innovation combines sustainability with creativity, offering unique pearlescent finishes, refillability, and full customization options for both masstige and prestige markets. Safe, functional, and visually distinctive, the palette embodies how cutting-edge technology can address climate impact while delivering packaging that inspires brands and resonates with consumers.

This palette is not yet ready for mass production.

At Meiyume, sustainability is embedded into the core of who we are and how we operate. Through our 5Ps framework—People, Product, Process, Places, and Principles—we deliver responsible beauty solutions that meet today’s challenges while preparing for tomorrow’s possibilities. We are an industry-leading pioneer in innovative product solutions that align with sustainability and digitalisation trends. Our packaging and formulations prioritise recyclability, reusability, and biodegradability, without compromising performance. We incorporate smart elements to enhance user experience while using responsibly sourced materials, including PCR and mono-material packaging to support circularity. We operate within a global supply chain of over 1,000 tier-1 suppliers across 10 production markets. Our processes emphasise ethical sourcing, reduced waste, and energy-efficient manufacturing, supported by digital tools to minimise physical sampling and optimise efficiency. Our facilities reflect our commitment to environmental stewardship. We design and operate our manufacturing plants to be energy- and water-efficient, with several sites achieving green certifications. We continuously strive to improve our footprint and lead sustainable practices across our value chain. With 1,400+ employees across continents, we foster a safe, inclusive, and empowering workplace. We prioritise the health and wellbeing of our teams while actively collaborating with NGOs and local communities. Our people are at the heart of our sustainability journey, driving change both inside and outside the organisation. We adhere to country-specific regulatory requirements and proactively align our solutions with evolving global sustainability frameworks. Our internal governance ensures accountability, traceability, and transparent reporting. Meiyume’s commitment to ethical business conduct and compliance strengthens trust with our partners and customers worldwide. From vision to execution, Meiyume delivers sustainable innovation that transforms beauty responsibly. Whether it’s through product development, supply chain optimisation, or local engagement, we are shaping a future where beauty and sustainability go hand in hand.

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