CTKCLIP
NOI 100 Natural CC Foundation
This CC foundation is formulated with 100% naturally derived ingredients, without compromising on stability, texture, or coverage. The formula’s proprietary oil structuring system blends natural oils into a stable, lightweight emulsion that provides comfort, hydration, and long-lasting wear without using synthetic stabilizers. Alongside this, natural humectants with a high water-binding capacity lock in hydration, preventing evaporation and dryness throughout the day. The formula also incorporates natural silica microspheres, scattering light to blur pores and fine lines, creating a soft-focus finish while maintaining a breathable, skin-like feel. Unlike conventional clean foundations that can sacrifice texture or coverage, the formula delivers a creamy application, tone correction, and pore-smoothing coverage. The foundation is free from PEGs, silicones, and synthetic preservatives, is vegan, and is fully compliant with international clean beauty standards.
Booth#: 8-C09
This product is a finalist in the category 美妆配方 of Cosmopack Asia 2025
Product Headline
This CC foundation is formulated with 100% naturally derived ingredients, without compromising on stability, texture, or coverage. The formula’s proprietary oil structuring system blends natural oils into a stable, lightweight emulsion that provides comfort, hydration, and long-lasting wear without using synthetic stabilizers. Alongside this, natural humectants with a high water-binding capacity lock in hydration, preventing evaporation and dryness throughout the day. The formula also incorporates natural silica microspheres, scattering light to blur pores and fine lines, creating a soft-focus finish while maintaining a breathable, skin-like feel. Unlike conventional clean foundations that can sacrifice texture or coverage, the formula delivers a creamy application, tone correction, and pore-smoothing coverage. The foundation is free from PEGs, silicones, and synthetic preservatives, is vegan, and is fully compliant with international clean beauty standards.
Product Description
The NOI 100 Natural CC Foundation is the world’s first CC/base makeup to achieve a Natural Origin Index (NOI) of 100. Unlike typical “clean” foundations that compromise on performance, it delivers hydration, tone correction, coverage, and soft-focus blurring using only naturally derived ingredients. A proprietary oil structuring system ensures lightweight stability, while natural humectants retain deep hydration. Silica microspheres diffuse light to minimize pores and fine lines, creating a smooth, even complexion. Free from PEGs, silicones, and synthetic preservatives, this innovation proves that 100% natural base makeup can rival conventional performance, defining a new category in clean beauty.
Claims & Benefits
- Hydration: Lightweight yet long-lasting moisture from natural oils & humectants
- Coverage & Tone Correction: Even, buildable finish that enhances natural complexion
- Soft-Focus Effect: Natural silica blurs pores & fine lines for a flawless look
- Clean & Safe: 100% natural origin (NOI 100), vegan, PEG- and silicone-free
- Multi-Performance: Combines hydration, tone correction, barrier support, and coverage in one step
Technical Details
This foundation is formulated with 100% naturally derived ingredients (NOI 100)—a world-first achievement in base makeup. A proprietary oil structuring system blends natural oils into a stable, lightweight emulsion that provides comfort, hydration, and long-lasting wear without synthetic stabilizers. Natural humectants with high water-binding capacity lock in hydration, preventing evaporation and dryness throughout the day.
The formula incorporates natural silica microspheres, scattering light to blur pores and fine lines, creating a soft-focus finish while maintaining a breathable, skin-like feel. Unlike conventional clean foundations that often sacrifice texture or coverage, this innovation delivers creamy application, even tone correction, and pore-smoothing coverage with uncompromising safety.
Free from PEGs, silicones, and synthetic preservatives, the NOI 100 Natural CC Foundation is fully compliant with international clean beauty standards. This innovation demonstrates that a 100% natural formulation can deliver professional-grade results, establishing a new performance standard in natural-origin base makeup.
Launch date (mm/dd/yy)
11/30/2025
Price List, Target Consumer & Market Segments
Positioned in the premium masstige segment, this foundation balances breakthrough innovation with accessibility.
Target Consumers:
- Clean beauty seekers demanding 100% natural, PEG- and silicone-free base products
- Sensitive skin users needing low-irritant, safe daily coverage
- Eco-conscious Millennials & Gen Z seeking sustainable, vegan, high-performance beauty
Market Segments:
- Premium natural base makeup (CC creams, tinted moisturizers, hybrid complexion products)
- Global clean beauty retail & D2C channels (Sephora, Ulta, niche boutiques)
- Indie & eco-conscious beauty markets worldwide
Website and Social Channel/s
The NOI 100 Natural CC Foundation will debut through the CTKCLIP platform, introducing its world-first innovation to brand partners and global markets. Official digital channels (Instagram, LinkedIn, YouTube) will launch at commercialization, featuring campaigns that highlight its NOI 100 achievement, oil structuring technology, and soft-focus natural finish. Until then, product visibility is secured through Cosmoprof exhibitions, press coverage, and CTKCLIP partner promotions, ensuring broad recognition across both B2B and B2C audiences.
What sets your product apart and why is it innovative and special?
The NOI 100 Natural CC Foundation is the first foundation worldwide to achieve NOI 100 (100% natural origin ingredients) while delivering the full spectrum of base makeup performance: hydration, coverage, tone correction, and soft-focus finish.
Historically, natural-origin base products compromised on stability, texture, or coverage. This formula breaks that barrier through CTKCLIP’s oil structuring technology and natural silica diffusion system, creating a creamy yet lightweight texture that applies smoothly and blurs imperfections like a conventional CC foundation.
Its innovation lies in proving that clean beauty can equal high performance. With NOI 100 certification, vegan formulation, and exclusion of PEGs, silicones, and synthetic preservatives, it embodies sustainability and safety while delivering results that meet professional standards.
By combining clean science, sensorial delight, and uncompromising performance, the NOI 100 Natural CC Foundation establishes a new category of natural base makeup—one that bridges eco-conscious values with flawless, high-performance results.
How do you promote your product on multiple channels?
The NOI 100 Natural CC Foundation will be first showcased through the CTKCLIP platform, allowing global brand partners to directly experience its world-first innovation. Promotion will highlight both its NOI 100 certification and next-generation natural performance.
- Digital Activation: TikTok, Instagram, and YouTube campaigns showing real-time application, hydration, and soft-focus effects.
- Educational Content: Storytelling around oil structuring technology and 100% natural formulation standards.
- Exhibitions: Featured at Cosmoprof and other global trade shows, reinforcing CTKCLIP’s leadership in sustainable base makeup.
- Press & Influencer Seeding: Positioned as the world’s first NOI 100 foundation, generating media coverage in beauty innovation channels.
This multi-channel strategy ensures visibility across both B2B partners and final consumers, bridging industry credibility with consumer engagement.
How does your product meet the evaluation criteria of its category?
The NOI 100 Natural CC Foundation meets and exceeds the evaluation criteria of its category
- Innovation: It is the first foundation worldwide to achieve NOI 100 certification. Until now, 100% natural-origin formulations were considered unsuitable for base makeup, as they lacked stability, texture, or coverage. This breakthrough proves that full performance can be delivered without synthetics.
- Performance & Functionality: Provides hydration, coverage, tone correction, and soft-focus blurring—performance levels that were previously only achievable with silicones, PEGs, or synthetic stabilizers.
- Creativity: Developed through CTKCLIP’s proprietary oil structuring technology, which stabilizes natural oils into a creamy, lightweight emulsion—a feat notoriously difficult to achieve in natural formulations.
- Safety & Sustainability: Fully vegan, cruelty-free, PEG- and silicone-free; suitable for sensitive skin and compliant with global clean beauty standards.
- Market Readiness: Positioned in the premium masstige segment, addressing surging demand for high-performance clean beauty worldwide.
This product does not simply meet the criteria—it overcomes a long-standing industry barrier, defining a new benchmark for clean base makeup and establishing a category-first innovation in the global market.
Market positioning & distribution countries
Launching globally through CTKCLIP.COM
North America, Europe, and Asia-Pacific — with a focus on the US, Canada, UK, France, Germany, Italy, Spain, Japan, Korea, China, and Southeast Asia.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
We practice sustainability and ethics as core values throughout the entire product development process. All formulas are based on vegan and cruelty-free principles, excluding PEGs, silicones, and synthetic preservatives, and we recommend using only 100% naturally derived ingredients. By adopting renewable materials and energy-efficient production methods, we minimize environmental impact and aim to build a model of growth in partnership with local communities. Through this, we deliver clean beauty that is not only safe for the skin but also creates positive value for both the environment and society.
Certifications and Patents
N/A
时间表
2025年7月22日
平台开放
2025年9月30日
截止报名
2025年10月24日
公布入围名单
2025年11月12日
颁奖典礼公布专业大奖得奖者