InoPro
Advanced Whitening Strips
Using fruit enzyme technology rather than peroxide, these strips provide a gentle tooth whitening experience, to remove deep stains instantly, without causing sensitivity. The hydrogel strips are infused with the enzymes papain from papaya and bromelain from pineapple to offer a natural whitening action, breaking down at a molecular level protein-based stains caused by coffee, tea, and wine. The strips also contain nourishing ingredients including coconut oil, sea salt, and lemon peel oil. The ingredients are vegan, 100% traceable and bioavailable, and the strips are presented in sustainable packaging. The strips are effective after a 10-minute treatment and adhere to the teeth’s contours for maximum contact and efficacy.
Booth#: 1E- J4E RAW Section: Branded Finished Products
This product is a finalist in the category 个人护理 & 身体护理产品 of Cosmoprof Asia 2025
Product Headline
Using fruit enzyme technology rather than peroxide, these strips provide a gentle tooth whitening experience, to remove deep stains instantly, without causing sensitivity.
The hydrogel strips are infused with the enzymes papain from papaya and bromelain from pineapple to offer a natural whitening action, breaking down at a molecular level protein-based stains caused by coffee, tea, and wine. The strips also contain nourishing ingredients including coconut oil, sea salt, and lemon peel oil. The ingredients are vegan, 100% traceable and bioavailable, and the strips are presented in sustainable packaging. The strips are effective after a 10-minute treatment and adhere to the teeth’s contours for maximum contact and efficacy.
Product Description
InoPro was born from the idea of achieving professional whitening without sensitivity. Concept testing revealed a strong consumer need for natural, effective solutions. The name "InoPro" combines innovation and professionalism. The development focused on harnessing natural enzymes (papain, bromelain) to break down stains, a safe alternative to peroxide. This direct response to market demand for gentle, vegan, and bioavailable oral care has set a new industry standard.
Claims & Benefits
Peroxide-Free & 100% Gentle: Safe for sensitive teeth, no irritation. Instant Visible Results: Noticeable whitening after just one 10-minute treatment. Deep Stain Removal: Effectively breaks down protein-based stains from coffee, tea, wine. Powered by Natural Enzymes: Uses papain (papaya) and bromelain (pineapple) for a natural whitening action. Nourishing Ingredients: Formulated with coconut oil, sea salt, and lemon peel oil. Vegan & Ethical: Developed without animal-derived ingredients. Third-Party Tested: For efficacy and safety assurance.
Technical Details
Ingredients (INCI List): Glycerin, Water (Aqua), Cellulose Gum, Carbomer, Sea Salt, Cocos Nucifera (Coconut) Oil, Citrus Medica Limonum (Lemon) Peel Oil, Menthol, Papain, Bromelain. Formulation: A peroxide-free hydrogel strip infused with a natural fruit-enzyme blend. Packaging: Recyclable cardboard box containing 14 individually wrapped strip pairs. The design is minimalist, highlighting naturality and premium quality. Functionality: Each strip conforms to tooth contours for maximum contact and efficacy. Design Uniqueness: The formulation's innovation lies in its 100% enzyme-based whitening action, a unique alternative to conventional peroxide strips. Sustainable Components: The formula is vegan and uses sustainably sourced natural ingredients. Packaging is designed to minimize plastic use. Market Status: Available on the market.
Launch date (mm/dd/yy)
05/15/2025
Price List, Target Consumer & Market Segments
Price: $29.00 per box (14 treatments, $2.07/treatment). Target Consumer: Adults with sensitive teeth seeking a gentler whitening alternative, eco-conscious and vegan consumers, and individuals looking for instant, natural beauty solutions. Market Segments: Oral beauty care, vegan cosmetics, sensitive personal care, and direct-to-consumer (DTC) health and wellness markets.
Website and Social Channel/s
https://inopro.us/
What sets your product apart and why is it innovative and special?
InoPro strips redefine teeth whitening by completely eliminating peroxide, relying instead on 100% natural enzyme action. This is a fundamental innovation in a market dominated by harsh chemicals. Our Fruit-Enzyme Technology, featuring papain and bromelain, specifically targets protein-based stains at a molecular level, a mechanism unique to enzyme-based whiteners. This makes them exceptionally safe for sensitive teeth and enamel. Furthermore, we prioritize full transparency with a 100% traceable, bioavailable ingredient list featuring nourishing elements like coconut oil and sea salt. Unlike competitors, we combine third-party tested efficacy with a vegan, ethical formula and sustainable packaging, offering a holistic product that delivers superior results without compromise.
How do you promote your product on multiple channels?
Our multi-channel strategy focuses on education and community building. On social media (Instagram, TikTok), we use educational content about the drawbacks of peroxide and the science of enzymes, coupled with user-generated before-and-after content. We collaborate with dentists and aestheticians for professional endorsements. Influencer marketing with wellness and vegan beauty advocates helps us reach targeted niches. We run targeted digital ads focusing on key benefits like "sensitive teeth" and "instant results." For online retention, we utilize email marketing with tips and exclusive offers. Plans include podcast sponsorships on health and beauty shows to discuss innovative oral care and potential in-store activations at premium beauty retailers to provide firsthand experience.
How does your product meet the evaluation criteria of its category?
InoPro Advanced Whitening Strips excel in the innovation category by introducing a groundbreaking formula that replaces peroxide with natural fruit enzymes, a true scientific advancement. It demonstrates superior efficacy by providing instant visible results and deep stain removal, validated by third-party testing. The product addresses key consumer needs for gentleness (100% safe for sensitive teeth), naturality (vegan, clean ingredients), and sustainability (ethical sourcing, recyclable packaging). Its market relevance is proven by targeting growing segments: vegan beauty, sensitive-solution products, and effective DTC oral care. InoPro isn't just a product; it's a new category within whitening that sets a higher standard for safety and performance.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
InoPro is built on a foundation of responsibility. Our formula is 100% vegan, cruelty-free (not tested on animals), and uses naturally-derived, ethically sourced ingredients. We prioritize sustainable packaging using recyclable cardboard and minimizing single-use plastics wherever possible. Our production process seeks to reduce environmental footprint through responsible waste management. We are committed to full transparency—every ingredient is traceable and listed for consumer awareness. While we are on our journey, our commitment is to continuously improve, exploring refillable solutions and increasing the use of post-consumer recycled (PCR) materials in our packaging. We believe effective beauty shouldn't cost the earth.
Market positioning & distribution countries
Positioning: A premium, innovative, and ethical oral care product, sold via Direct-to-Consumer (DTC) e-commerce and through select retail partners. Current Distribution: Saudi Arabia Lebanon UAE Hong Kong India Thailand Indonesia The product is available for direct purchase through our official website; shipping is currently focused on the domestic (US) market. Desired Distribution Goals: We aim to enter key international markets, including the UK, Canada, Australia, and Germany, through partnerships with online marketplaces (e.g., Amazon) and premium beauty retailers such as Sephora. Cosmoprof Asia 2025 is a key platform for securing distribution in the Asia-Pacific region.
Certifications & Patents
Certificate of Analysis (CoA) Safety Data Sheet (SDS) Material Safety Data Sheet (MSDS)
时间表
2025年7月22日
平台开放
2025年9月30日
截止报名
2025年10月24日
公布入围名单
2025年11月12日
颁奖典礼公布专业大奖得奖者