This product is a finalist in the category 护肤产品 of Cosmoprof Asia 2025
                                                     
                    
                                        
                    
                                                                                                    
                                Product Headline 
                                A serum that spotlights a water-in-firming oil balls formulation, which combines visual appeal with functional performance. Within the serum’s formula – which includes a pink elasticity complex collagen, PDRN, and the Act Capsule™ balls – each oil ball bursts upon application to release firming actives, with any burst capsules in the bottle naturally reforming overnight. This mechanism ensures that every use feels fresh, potent, and effective. The serum also incorporates a patented biotechnology-powered fermentation technology that improves the production level of recombinant human collagen in the skin, boosting skin elasticity and firmness. The formula is additionally infused with bakuchiol, retinol, and pomegranate juice. In tests, after four weeks of use pore count decreased by 16.1%; pore depth by 15.2%; outer skin firmness improved by 7.6% and inner skin firmness by 5.0%; and eye-area wrinkles showed a 10.49% improvement. 
                             
                                            
                                                                                                    
                                Product Description
                                A watery serum containing pink Elasticity Complex Collagen · PDRN + Act Capsule™ balls, firming and rejuvenating the skin. Proved to be non-irritating, improvement both in outer and inner firmness, 20% improvement in pore problem,  10% in wrinkle problem and 10% in volume for skin texture after use in the Human Study.
                             
                                            
                                                                                                    
                                Claims & Benefits
                                Clinically proven results after 4 weeks: reduces pore count (16.1%), pore area (27.7%), and pore depth (15.2%). Improves skin firmness with 7.6% outer and 5% inner firming effect. Visibly reduces facial volume, including forehead (22.07%), overall face (21.19%), and glabella (17.71%). Smooths wrinkles around the eyes by 10.49%. Unique Water-in-Firming Oil Balls design keeps texture fresh daily for consistent efficacy. Safe for sensitive skin, irritation tested, and powered by patented fermentation technology to boost recombinant human collagen, delivering long-lasting firmness and youthful skin.
                             
                                            
                                                                                                    
                                Technical Details
                                Our product has successfully completed a skin irritation test, ensuring safety for sensitive users. Its unique design features Water-in-Firming Oil Balls that break for enhanced firming effect. Remarkably, the oil balls restore their original shape by the next day, keeping the texture fresh for daily use.
Clinical efficacy after 4 weeks of use has been dermatologically measured:
Pore count decreased by 16.1%, pore area by 27.7%, and pore depth by 15.2%.
Outer firmness improved by 7.6% and inner firmness by 5.0%.
Forehead volume reduced by 22.07%, overall facial volume by 21.19%, and glabella volume by 17.71%.
Eye-area wrinkles showed a 10.49% improvement.
In addition, the formula is supported by an innovative patented fermentation technique designed to enhance the production level of recombinant human collagen, delivering visible and long-lasting firming results.
This combination of safety, unique design, proven efficacy, and patented technology highlights our commitment to providing advanced, effective, and user-friendly skincare solutions.
                             
                                            
                                                                                                    
                                Launch date (mm/dd/yy)
                                02/17/2025
                             
                                            
                                                                                                    
                                Price List, Target Consumer & Market Segments
                                Price 18.95USD 
Target Consumer women aged 20 to 40 who pursue simple and efficient skincare routines and gentle natural non irritating ingredients.
Market Segments: include young urban professionals (20–30) seeking quick and efficient routines; sensitive-skin consumers (25–40) who prefer gentle, natural ingredients; tech-savvy skincare enthusiasts (25–35) focusing on proven efficacy for anti-aging and brightening; and mature women or young mothers (30–40) who value safe, reliable formulas with simple steps.
                             
                                            
                                                                                                    
                                Website and Social Channel/s
                                -Official Website:https://standardseoul.com/
-Instagram:@standardseoul
-redbook: Standard Seoul
                             
                                            
                                                                                                    
                                What sets your product apart and why is it innovative and special?
                                Our product is distinguished by its innovative Water-in-Firming Oil Balls design, a breakthrough that combines visual appeal with functional performance. Each oil ball bursts upon application to release firming actives, then naturally reforms overnight. This unique mechanism ensures that every use feels fresh, potent, and effective, unlike conventional firming creams that may lose efficacy over time.
Beyond its design, the product has been clinically validated. After 4 weeks of use, it demonstrated measurable improvements: a reduction in pore count, area, and depth; enhanced outer and inner firmness; visible reduction in facial volume including forehead, glabella, and overall face; and significant wrinkle improvement around the eye area. These results provide users with confidence in both the scientific credibility and the real-world performance of the formula.
At the core of its innovation is a patented fermentation technology that improves the production efficiency of recombinant human collagen, a critical ingredient for skin elasticity and firmness. This scientific advancement sets it apart from competitors that rely on traditional formulations.
By uniting safety (irritation tested), novel design, proven efficacy, and patented technology, our product creates a new standard in firming skincare — both highly effective and uniquely engaging for daily use.
                             
                                            
                                                                                                    
                                How do you promote your product on multiple channels? 
                                We promote our product through a carefully designed multi-channel strategy that combines education, engagement, and experience, ensuring consumers not only discover the product but also understand and trust its unique benefits.
On social media platforms such as Instagram, TikTok, YouTube, and Redbook we publish diverse content including skincare tutorials, ingredient spotlights, and real-user testimonials. These formats highlight the daily freshness of our Water-in-Firming Oil Balls, explain the science behind patented collagen fermentation, and visually demonstrate clinical results. By sharing educational yet approachable content, we empower consumers to make informed skincare choices.
To build authentic awareness, we collaborate with global beauty influencers and KOLs, who host live-streams, share honest reviews, and create creative challenges that engage their communities. These partnerships allow us to reach international audiences and build trust through voices that resonate with consumers.
For offline engagement, we actively participate in major cosmetics exhibitions and trade shows worldwide. These events allow us to showcase the innovative Water-in-Firming Oil Balls directly to industry professionals, distributors, and consumers. Visitors can see the unique design, experience the fresh texture, and understand the science behind the product through live demonstrations and professional consultations. Exhibitions also strengthen our brand presence and credibility in the global beauty market.
We also leverage digital storytelling formats beyond social media, such as podcasts and webinars, to discuss broader beauty topics, innovation in skincare science, and behind-the-scenes insights from our R&D team. These channels allow us to share the credibility of our patented technology and highlight our commitment to continuous innovation.
In addition, we invest in targeted digital marketing campaigns, including SEO, paid social ads, and e-commerce promotions, ensuring that the product is discoverable and accessible to consumers worldwide.
This integrated approach—spanning online education, influencer collaboration, offline experiences, and scientific storytelling—ensures that our communication is both consistent and compelling across all touchpoints. By combining inspiration with information, and technology with human connection, we not only promote our product but also foster long-term consumer trust and loyalty.
                             
                                            
                                                                                                    
                                How does your product meet the evaluation criteria of its category? 
                                Our product has been developed to fully meet the key evaluation criteria of its category, combining safety, efficacy, innovation, and user experience in one breakthrough formulation.
Safety and Skin Compatibility: The product has successfully completed a skin irritation test, proving safe for sensitive users. Its gentle formulation ensures that it is suitable for daily use, aligning with industry requirements for consumer well-being.
Proven Efficacy: Backed by dermatologically measured clinical trials, the product demonstrated visible improvements within 4 weeks. Results include a significant reduction in pore count, area, and depth, enhanced skin firmness (+7.6% outer and +5.0% inner), facial volume reduction across multiple zones, and wrinkle improvement around the eyes. These results confirm compliance with criteria emphasizing measurable and scientifically validated performance.
Innovation and Design Excellence: Its Water-in-Firming Oil Balls represent a true design innovation. Unlike conventional creams, the oil balls break during application to release potent actives and then reform overnight, ensuring daily freshness and stable performance. This design innovation not only enhances the sensorial experience but also demonstrates process-level creativity that differentiates it from competitors.
Technological Advancement: The product incorporates a patented fermentation technology that improves the production level of recombinant human collagen — a scientifically advanced approach to boosting skin elasticity and firmness. This patented technique highlights our commitment to leveraging biotechnology to achieve superior results, meeting evaluation criteria for cutting-edge technology.
User-Centric Experience: The formula offers a sensorial texture that is engaging and easy to integrate into simple routines, fulfilling consumer demand for both effectiveness and enjoyment in skincare.
By uniting safety, clinical validation, innovative design, patented technology, and consumer appeal, our product exemplifies the highest standards of its category and delivers a solution that sets new benchmarks in skincare performance and innovation.
                             
                                            
                                                                                                    
                                What is you brand commitment to sustainability, ethical practices, and social responsibility?
                                At Standard Seoul, we believe that true beauty should respect both people and the planet. Our commitment to sustainability, ethical practices, and social responsibility guides every stage of our product development, from ingredient sourcing to packaging design.
Cruelty-Free & Ethical Practices: All products are created under strict cruelty-free principles, ensuring no animal testing. We collaborate only with partners who share our ethical standards, guaranteeing fairness, transparency, and respect for human rights across the supply chain.
Clean & Safe Formulas: Our formulations prioritize gentle, skin-friendly, and effective ingredients while avoiding unnecessary harsh chemicals. By focusing on natural-inspired actives supported by biotechnology, we minimize environmental burden without compromising performance.
Sustainable Packaging: We actively reduce packaging waste by adopting recyclable materials, minimizing plastics, and applying minimalist design principles. Our packaging is created to be eco-conscious without losing its premium appeal, making sustainability both practical and desirable.
Environmental Responsibility: We continuously invest in R&D to lower our carbon footprint through eco-friendly manufacturing and energy-efficient processes. This includes optimizing water usage, reducing emissions, and improving production efficiency.
Future Initiatives: Looking forward, we are developing refillable systems and exploring circular design concepts, ensuring long-term alignment with global green beauty standards. Additionally, we aim to expand partnerships with ethical suppliers using sustainably harvested raw materials, reinforcing our responsibility to both people and nature.
Social Engagement: Beyond environmental efforts, Standard Seoul actively promotes education and awareness around conscious beauty. Through social media, exhibitions, and partnerships, we inspire consumers to choose products that are not only effective but also respectful of the world we live in.
By uniting ethical sourcing, cruelty-free practices, sustainable packaging, eco-friendly innovation, and social responsibility, Standard Seoul sets a new standard in skincare. Our mission is to deliver high-performance solutions while protecting the environment, supporting communities, and inspiring conscious choices worldwide.
                             
                                            
                                                                                                    
                                Market positioning & distribution countries
                                Standard Seoul is positioned as a premium yet approachable K-beauty skincare brand, combining minimalist design with advanced biotechnology. Our products emphasize simple but highly effective routines, powered by gentle, natural-inspired formulas and supported by patented collagen fermentation technology. This positioning allows us to appeal to modern consumers who seek both efficacy and safety, and who value sustainability in beauty.
Our distribution channels include online and offline retail, spanning direct-to-consumer e-commerce platforms, global beauty e-retailers, and selective in-store placements. We actively engage in multi-channel promotion, from influencer-driven campaigns to participation in major cosmetics exhibitions, ensuring visibility and credibility in both digital and physical spaces.
Currently, Standard Seoul products are distributed in South Korea, Japan, Singapore, Malaysia, Taiwan, the Philippines, and the United States. These markets highlight our commitment to international growth and our ability to meet diverse consumer needs across Asia and North America.
Looking forward, our desired distribution countries include China, the United Arab Emirates, and European markets such as France and Germany. Expanding into these regions will allow us to further establish Standard Seoul as a trusted name in global skincare innovation.
                             
                                            
                                                                                                    
                                Certifications & Patents
                                Standard Seoul holds official third-party certifications and patents that highlight both the safety and scientific innovation of our products.
1.Dermatological Skin Irritation Test: Successfully passed an official third-party irritation test, confirming safety for sensitive skin and suitability for daily use.
2.Patent No. 10-2200213 (KIPO, 2021): Cosmetic composition containing sorbitol or its mixtures as an active ingredient for alleviating skin irritation and inflammation.
3.Patent No. 10-1882200 (KIPO, 2018): Method for manufacturing multilamellar vesicles containing retinol.
4.Patent No. 10-2132132 (KIPO, 2020, valid until 2036): Fermentation technique to improve production level of recombinant human collagen, owned by Jiangsu Jland Biotech Co., Ltd.
These certifications and patents demonstrate our strong commitment to safety, transparency, and innovation. By combining dermatological validation with patented biotechnology, Standard Seoul ensures its products deliver proven results and set new benchmarks in advanced skincare.