Kemon S.p.A
Actyva Specifici Cute Gel Base
Actyva Specifici Cute Gel Base, regenerating gel with prebiotics. The formulation, 95% natural origin, is enriched with Velian Complex: a Kemon patented blend of plant extracts of mullein, helichrysum, flax and dyer’s chamomile.
Stand Number: 5G-L3C Venue: Hong Kong Convention & Exhibition Centre
This product is a winner in the category Hair Product of Cosmoprof Asia 2019
PRODUCT HEADLINE
Actyva Specifici Cute Gel Base, regenerating gel with prebiotics. The formulation, 95% natural origin, is enriched with Velian Complex: a Kemon patented blend of plant extracts of mullein, helichrysum, flax and dyer’s chamomile.
COUNTRY OF ORIGIN
Italy
PRODUCT DESCRIPTION
Regenerating gel with prebiotics. The key ingredient is grapevine sap, providing prebiotic activity. Positively modulates the scalp microflora and plays a key role in nourishing and stimulating scalp cells, thus promoting scalp elasticity and moisture. The formulation, 95% natural origin, is enriched with Velian Complex: a Kemon patented blend of plant extracts of mullein, helichrysum, flax and dyer’s chamomile. Direction for use: after shampooing, mix 30 ml of gel with 1.5 ml of concentrates. Distribute on the scalp, section by section. Massage and leave in place for 5 minutes, then rinse.
LAUNCH DATE
09/02/2019
WHAT MAKE THIS PRODUCT SO SPECIAL?
A healthy scalp is the cornerstone to beautiful hair. Stress, pollution, unhealthy eating habits and an incorrect use of hair care products are currently causing an increasing number of skin and scalp disorders. The latest scientific studies show that an altered skin microbiota is associated with the appearance of scalp imbalances. ACTYVA brings the latest generation of the SPECIFICI range, formulated with essential oils and plant extracts to purify, balance, soothe, moisturise and restore the normal function of the scalp by positively modulating the natural skin microbiota. Inside this range the Base Gel is a very key product, because the key ingredient is grapevine sap, providing prebiotic activity. Positively modulates the scalp microflora and plays a key role in nourishing and stimulating scalp cells, thus promoting scalp elasticity and moisture. The formula, 95% natural origin, is enriched with Velian Complex: a Kemon patented blend of plant extracts of mullein, helichrysum, flax and dyer’s chamomile, which enhances its performance by adding significant antioxidant, emollient, soothing and protective activity.
WHAT IS YOUR MULTI-CHANNEL MARKETING STRATEGY TO MAKE YOUR PRODUCT OUTSTANDING FROM OTHERS? (FROM ONLINE TO OFFLINE)
We promote Actyva Specifici Cute range on the different communication channels. We provide to our salons several marketing supports (posters, consumer leaflets, services menu, window stickers, retail shoppers..), in order to help the hairdresser to propose the in salon rituals and to enhance the sell out of the products. This range is sold by specialised saleraps (Key Account team) that provide a very professional and complete support to our clients, being encharged of the training and development of our salons. We also plan dedicated advertising pages on end-consumer magazines (as Amica from RCS Group). We also make social media campaigns both on Instagram and Facebook to promote the range, focused on Actyva Specifici Cute pluses (such as organic certification, patented blend of organic natural ingredients..).
HASHTAG USED TO PROMOTE YOUR PRODUCT AT SOCIAL MEDIA PLATFORM?
#actyva #kemon #haircare
Timeline
13 July 2023
Platform Opening
29 September 2023
Entries closing
19 October 2023
Finalists Announcement
15 November 2023
Awards Ceremony
Winners Announcement