Intercos Group

Serene Prime & Protect Cream Mineral SPF 30 (City-Zen 360° Anti-Pollution)

Innovative highly-sensorial and non-nano cityblock priming cream SPF30 featuring only mineral filters, that protects the skin from all the harmful aggressors: UV rays, environmental pollution, blue light and daily stress thanks to a 360° approach, including also an adaptogenic ingredient.

Stand Number: 6-H01 Venue: AsiaWorld-Expo

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PRODUCT HEADLINE

Innovative highly-sensorial and non-nano cityblock priming cream SPF30 featuring only mineral filters, that protects the skin from all the harmful aggressors: UV rays, environmental pollution, blue light and daily stress thanks to a 360° approach, including also an adaptogenic ingredient.

PRODUCT DESCRIPTION

A lightweight daily mineral sunscreen that protects the skin from UV rays and blue light, while defending against external and internal stressors. It contains dispersion of micronized non-nano zinc oxide and titanium dioxide. Thanks to an innovative 360° approach, the formula is able to detoxify the skin from internal and external aggressions and, enriched also with a food-by-product adaptogenic ingredient, it restores skin balance, scavenging oxygen radicals and preventing squalene depletion. The velvety texture leaves the skin protected and brightened thanks also to a combination of photo-reflecting agents and to an innovative phytocomplex that transforms the UV rays into a source of radiance.

TECHINCAL SPECIFICATION

W/Si emulsion, pink, fragranced. The main active ingredients are: - RadiaLumin: phytocomplex able to protect the skin from harmful high energy UV rays, transforming them into a source of radiance. - Blufighter: it helps skin fight blue light pollution. - Vita Beautique: pomegranate extract and an eco-friendly active ingredient able to keep skin in a balanced physiological state, with a reinforced skin barrier for an optimal protection. - Titanium Dioxide & Zinc Oxide: offer both UVA and UVB protection. - Photo-reflecting Agents: confer radiance to the complexion by reflecting light.

LAUNCH DATE

11/01/2019

WHAT MAKE THIS PRODUCT SO SPECIAL

This product embraces the 360° approach towards all kind of harmful pollution and stressors the consumers are now looking for with also a clean and adaptogenic formulation. It in fact is able to protect the skin from: - UV rays with only non-nano mineral filters, safe for the skin and the reef; - environmental pollution and daily stess, thanks to a powerful food-by-product ingredient that promotes optimal functioning balance within the body and that combats oxidative and inflammatory damages; - blue light, thanks to a premium variety of Cocoa from a sustainable source from Alto Piura in Perù. This cutting-edge formula also contains a new generation of hybrid silicones and spherical photo-reflecting powders that create a surprising soft, silky and non-sticky texture with a good spreadability. The combination of an high level of non-nano mineral UV filters and effective clean ingredients with an high-sensoriality and velvety non-greasy after-feel makes this product unique and the perfect solution to protect and prep the skin all day long.

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