LHOOQ Watery Serum Mist

Next-Generation Brightening Mist for Radiant, Luminous Skin

Experience the future of skincare with Watery Serum Mist, a revolutionary fusion of toner, serum, and oil powered by SFNE technology — a surfactant-free system that blends water and oil for maximum efficacy. Infused with Tremella polysaccharides, Glyceryl Glucoside, indigo leaf/stem extract, and brightening botanicals, it replenishes moisture, boosts elasticity, strengthens the skin barrier, and visibly reduces dullness. With 100% natural ingredients and 80.2% organic content, this lightweight mist can be applied even over makeup, instantly revitalizing tired skin and revealing a plump, glowing, and luminous complexion.

Watery Serum Mist delivers deep hydration, brightening, and skin barrier support in one lightweight spray. Powered by SFNE technology, it fuses toner, serum, and oil without surfactants, ensuring highly bioavailable active delivery. Tremella polysaccharides lock in moisture, Glyceryl Glucoside enhances hydration, and indigo leaf/stem extract soothes and revitalizes. The mist refines skin texture, boosts elasticity, and promotes a more luminous, even complexion. Usable over makeup, it instantly refreshes and nourishes dull skin. With 100% natural ingredients and 80.2% organic content, it offers clean, effective care for radiant, resilient skin.

LHOOQ Watery Serum Mist utilizes SFNE (Surfactant-Free Nano Emulsion) technology, an innovative process that blends water and oil phases into a stable nanoemulsion without synthetic surfactants or emulsifiers. Developed through advanced micro/nanobubble particle engineering, SFNE produces uniform droplets (~38–40 nm) with enhanced stability (~–68 mV zeta potential), enabling deeper skin penetration and superior ingredient delivery. The formulation features Tremella polysaccharides for deep hydration, Glyceryl Glucoside for moisture retention, indigo leaf/stem extract for soothing and revitalizing, oat kernel oil for nourishment, and humic extract for conditioning. These botanical actives work synergistically to brighten, hydrate, and strengthen the skin barrier. Packaged in a recyclable glass bottle with a fine-mist pump, the product ensures formula integrity, reduces oxidation, and allows hygienic, precise application — even over makeup. The minimal-energy, low-shear SFNE process reduces resource use and preserves ingredient bioactivity, contributing to a more sustainable production cycle. With 100% natural ingredients and 80.2% organic content (excluding water), Watery Serum Mist is free from synthetic surfactants, fragrances, and preservatives. A validated prototype has passed stability testing with no phase separation for over six months and is fully prepared for commercial launch.

11/01/2025

Watery Serum Mist will retail at JPY 5,400 / USD 36 (100 mL). It targets premium skincare consumers seeking clean, natural, and high-performance formulations. Ideal for urban professionals, sensitive-skin users, and eco-conscious consumers who value sustainable, botanical products. It also appeals to beauty enthusiasts and travelers looking for a multifunctional mist for hydration, brightening, and skin balance. Positioned in the mid-to-premium market segment, it is designed for select retailers, concept stores, spa boutiques, and DTC online channels, with strong potential in Asia-Pacific, Europe, and North American markets.

Discover Watery Serum Mist and the full LHOOQ skincare collection on our official website: https://lhooq-cosme.com/
We actively share product stories, ingredient insights, and skincare tips on our social media platforms: * Instagram: https://www.instagram.com/lhoooooq/ * Facebook: https://www.facebook.com/LHOOQ.cosmetics Our channels highlight the brand’s philosophy, natural formulations, and Japanese botanical heritage, engaging with a global audience seeking sustainable, high-performance beauty. Follow us for updates on launches, events, and innovations from LHOOQ.

Rooted in our “Circular Beauty Philosophy”, Watery Serum Mist embodies seven core values — purity, circularity, tradition, innovation, sustainability, harmony, and contribution — woven together as “Seven Perfect Circles.” It represents a holistic approach to beauty that honors nature’s cycles while delivering visible results. The minimalist yet luxurious packaging is inspired by the Japanese aesthetic of “Ma” (space and silence) and “Wabi-sabi”, creating a modern design language that captivates even within European markets. This design philosophy emphasizes balance, restraint, and presence, allowing the product’s purity and purpose to speak for itself. At its core, the formulation merges Green & Organic principles with cutting-edge Japanese extraction technologies, transforming traditional Japanese botanicals — such as indigo leaf/stem extract — into high-performance skincare actives. Combined with our innovative SFNE surfactant-free nanoemulsion, these ingredients achieve deeper skin penetration, enhanced stability, and proven efficacy without compromising natural integrity. This fusion of nature, science, and design makes Watery Serum Mist a truly unique product — one that not only delivers transformative skincare benefits but also redefines sustainable luxury through Japanese craftsmanship and innovation.

At LHOOQ, promotion is rooted in storytelling that connects our audience to the unique fusion of Japanese tradition, botanical science, and sustainable innovation. We employ a multi-channel strategy designed to both educate and inspire consumers worldwide. Social Media Education: On platforms such as Instagram, Facebook, and Threads, we deliver daily educational content that explains our ingredients, highlights our Circular Beauty Philosophy, and provides practical skincare tips. Short-form videos and reels show how to integrate our products into daily routines, while carousel posts explore Japanese botanicals such as indigo leaf/stem and their benefits. Engaging infographics and live Q&A sessions encourage consumer interaction and build trust. In-store and Salon Activations: We collaborate with select retailers, spa boutiques, and concept stores to host experiential events where customers can test the Watery Serum Mist and our full LHOOQ collection. In-salon activations highlight the professional use of our Pure & Raw Shampoo and Treatment, offering hands-on demonstrations that emphasize both efficacy and sensory appeal. Branded display units reflect our minimalist Japanese design ethos, reinforcing brand identity across all touchpoints. Content & Thought Leadership: We invest in blog articles, podcasts, and newsletters that explore clean beauty trends, Japanese craftsmanship, and sustainable innovation. Podcasts feature interviews with artisans, scientists, and wellness experts, bridging the gap between product function and cultural storytelling. Through thought leadership, LHOOQ positions itself as not only a beauty brand but also a voice for sustainability and modern Japanese aesthetics. Direct-to-Consumer Engagement: Our official e-commerce site (lhooq-cosme.com) integrates storytelling-driven product pages with educational blogs and customer reviews. Exclusive membership programs reward loyalty and provide early access to launches. Email campaigns deliver seasonal rituals, educational series, and event invitations, ensuring consistent engagement beyond purchase. Global Outreach & Events: By participating in international exhibitions such as Cosmoprof, LHOOQ extends its reach to B2B buyers and global media. Collaborations with eco-conscious influencers and wellness ambassadors amplify our presence among niche, engaged audiences. This 360-degree communication strategy ensures that LHOOQ’s innovative products — such as Watery Serum Mist — are not only introduced but also contextualized, inspiring a deeper appreciation of their design, efficacy, and philosophy across diverse consumer segments.

Watery Serum Mist embodies the core principles of the Green & Organic category through its formulation, sourcing, production process, and design philosophy. Natural and Organic Composition: The mist is formulated with 100% natural ingredients and 80.2% certified organic content (excluding water). It contains botanical actives such as Tremella polysaccharides for hydration, Glyceryl Glucoside for moisture retention, indigo leaf/stem extract for soothing and revitalization, and oat kernel oil for nourishment. All raw materials are sourced from trusted, sustainable partners and traceable supply chains. No synthetic surfactants, fragrances, or preservatives are used. Innovative and Clean Technology: Our proprietary SFNE (Surfactant-Free Nano Emulsion) technology eliminates the need for chemical emulsifiers, producing a stable nanoemulsion through physical processes and micro/nanobubble engineering. This innovation enhances ingredient bioavailability while maintaining formulation purity, reducing potential skin irritation and environmental impact. The low-energy, low-shear process minimizes resource use and preserves the bioactivity of delicate plant-derived components. Sustainable Packaging and Process: Watery Serum Mist is housed in a recyclable glass bottle with a fine-mist pump, chosen for its durability, recyclability, and low carbon footprint. Our production follows environmentally conscious practices, including closed-loop water purification, reduced chemical usage, and minimal waste generation. Design Philosophy and Cultural Sustainability: The minimalist, luxurious packaging is inspired by the Japanese aesthetic of “Ma” (space and silence) and “Wabi-sabi”, reflecting a design ethos rooted in balance, restraint, and harmony with nature. This “Circular Beauty Philosophy” connects traditional Japanese values with modern sustainability, emphasizing purity, circularity, tradition, innovation, sustainability, harmony, and contribution as guiding principles. Social and Ethical Responsibility: By sourcing traditional Japanese botanicals such as indigo stems — often discarded in dyeing — and giving them new value through advanced extraction, we contribute to local agricultural sustainability and support small producers. Through this holistic approach — combining organic ingredients, innovative green technology, recyclable packaging, sustainable manufacturing, and cultural authenticity — Watery Serum Mist not only meets but exceeds the evaluation criteria of the Green & Organic category. It represents a new standard in sustainable beauty: clean, effective, culturally rooted, and deeply respectful of both people and the planet.

At LHOOQ, sustainability is not a marketing claim — it is the foundation of our brand philosophy and product development. Our commitment extends across every stage of the value chain, from ingredient sourcing and formulation to packaging, production, and social impact. Local Sourcing and Support for Primary Industries: We prioritize the use of locally sourced Japanese botanicals to help revitalize domestic agriculture and primary industries. By collaborating directly with regional producers, we contribute to local economies, preserve agricultural knowledge, and build resilient supply networks. This approach reduces transportation emissions and environmental impact while ensuring ingredient traceability and quality. Upcycling and Zero-Waste Innovation: A key pillar of our sustainability practice is the upcycling of underutilized plant materials. For example, indigo stems — typically discarded during dye production — are repurposed as a bioactive skincare ingredient, creating new value from agricultural by-products and minimizing waste. This philosophy extends across our product range, turning what was once “waste” into a meaningful resource. Clean Formulation and Cruelty-Free Commitment: Our products are formulated with 100% natural ingredients and over 80% organic content (excluding water). They are free from synthetic surfactants, preservatives, and artificial fragrances, and are cruelty-free — never tested on animals. Sustainable extraction methods preserve the potency of delicate botanicals while reducing environmental strain. Sustainable Packaging and Production: We use recyclable glass bottles and FSC-certified paper materials for secondary packaging, minimizing environmental impact and ensuring responsible sourcing of raw materials. Plastic components are reduced wherever possible to further lower our footprint. Ethical and Social Responsibility: We support local communities by sourcing ingredients that sustain traditional agricultural practices and provide new revenue streams, such as purchasing indigo stems previously considered waste. Through close collaboration with growers and artisans, we help preserve regional biodiversity and cultural heritage. By combining local sourcing, upcycling innovation, clean formulations, FSC-certified packaging, and community collaboration, LHOOQ creates products that honor nature, support people, and protect the planet. Our approach transforms sustainability from a goal into a continuous practice — one that enriches ecosystems, revitalizes industries, and sets new standards for responsible beauty.

Watery Serum Mist is positioned in the mid-to-premium skincare segment, targeting consumers seeking clean, natural, and high-performance formulations that combine Japanese botanical science with sustainable innovation. Our primary distribution channels include direct-to-consumer e-commerce, select premium retailers, concept stores, spa boutiques, and professional salon partners, ensuring a curated and educational brand experience across both digital and physical touchpoints. Currently, the product is in test market distribution in Thailand, where early consumer feedback has been highly positive, validating its potential across diverse markets. Building on this foundation, LHOOQ aims to expand its presence into broader Asia, including Taiwan, Hong Kong, Singapore, and South Korea, followed by strategic entry into European markets such as France, Germany, and the United Kingdom. We also seek distribution opportunities in the Middle East, where demand for clean, effective, and luxury-oriented skincare continues to grow. Through selective partnerships with retailers and distributors who share our values, LHOOQ is committed to delivering innovative, sustainable Japanese beauty solutions to a global audience, while maintaining the authenticity, quality, and craftsmanship that define our brand.

Watery Serum Mist is formulated with carefully selected botanical ingredients certified by internationally recognized third-party organizations, underscoring our commitment to quality, safety, and sustainability. Pelargonium Graveolens Flower Water – Certified Organic under the Japanese Agricultural Standard (JAS), ensuring organic cultivation and processing in Japan. Humus Extract – Certified by ECOCERT, one of the most respected global authorities for natural and organic cosmetics. Glyceryl Glucoside – Certified by both ECOCERT and COSMOS, validating its natural origin, sustainability, and compliance with strict organic standards. Avena Sativa (Oat) Kernel Oil – Certified by ECOCERT and COSMOS, guaranteeing sustainable sourcing and environmentally responsible production. Tremella Fuciformis Polysaccharide – Certified by ECOCERT and COSMOS, confirming its high purity and adherence to organic and ecological principles. These certifications reflect our dedication to sourcing high-quality natural ingredients and maintaining full transparency throughout the supply chain. While Watery Serum Mist does not currently hold product-level patents, the formulation integrates these certified raw materials with our proprietary SFNE (Surfactant-Free Nano Emulsion) technology to achieve superior stability, bioavailability, and efficacy.