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The competition of the cosmetics industry - Cosmoprof Awards
Nuova Fapam SpA

SCREEN PLUMP

This four-step hair treatment system draws on hyaluronic acid to plump and rejuvenate the hair. The products are formulated around a glycol-hyalurox complex, which combines high and low molecular weight hyaluronic acid, cross-linked hyaluronic acid, and sugars to promote hair body and firmness. The sugars in the formula – glycosaminoglycans – act as carriers, delivering hyaluronic acid into the hair. The range spans Wonder Mousse Pro-Age; Bolding Shampoo Pro-Age; Bolding Mask Pro-Age; and Intensive Leave-In Plumping Serum. In the latter product, its film-forming action significantly increases the thickness of the hair shaft, sealing the treatment to maximize its effects over time. The range has been developed to restore body and fullness to hair, while creating a unique ritual.

Booth#: 3G-K2A Section: Branded Finished Products

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This product is a finalist in the category Hair Products of Cosmoprof Asia 2025

Product Headline
This four-step hair treatment system draws on hyaluronic acid to plump and rejuvenate the hair. The products are formulated around a glycol-hyalurox complex, which combines high and low molecular weight hyaluronic acid, cross-linked hyaluronic acid, and sugars to promote hair body and firmness. The sugars in the formula – glycosaminoglycans – act as carriers, delivering hyaluronic acid into the hair. The range spans Wonder Mousse Pro-Age; Bolding Shampoo Pro-Age; Bolding Mask Pro-Age; and Intensive Leave-In Plumping Serum. In the latter product, its film-forming action significantly increases the thickness of the hair shaft, sealing the treatment to maximize its effects over time. The range has been developed to restore body and fullness to hair, while creating a unique ritual.
Product Description​
A beauty treatment in 4 simple steps that offers powerful plumping and rejuvenating action. It restores body and fullness with a unique ritual, by giving the clients a luxurious, enveloping and captivating experience
Claims & Benefits
HYALURONIC TREATMENT service provides a significant plumping action on the hair, increasing in the hair shaft diameter (+34%).
Technical Details​
Thanks to its film-forming action, this serum significantly increases the thickness of the hair shaft, sealing the treatment to maximize its effects over time. The exclusive syringe applicator allows for perfect dosage and precise application, minimizing waste.
Launch date (mm/dd/yy)
03/23/2025
Price List, Target Consumer & Market Segments
not id.
Website and Social Channel/s
www.screenhaircare.com
What sets your product apart and why is it innovative and special?
Glyco Hyalurox Complex: the sugars in the formula (glycosaminoglycans) act as carriers, transporting Hyaluronic Acid into the hair.
How do you promote your product on multiple channels?
social channels, hairsalons, distributors.
How does your product meet the evaluation criteria of its category?
not id.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
Thanks to its film-forming action, this serum significantly increases the thickness of the hair shaft, sealing the treatment to maximize its effects over time. The exclusive syringe applicator allows for perfect dosage and precise application, minimizing waste.
Market positioning & distribution countries
High positioning. Distribution in over 50 countries.
Certifications & Patents
TESTED AND PROVEN EFFICACY.

Timeline

22 July 2025

Platform Opening

30 September 2025

Entries closing

24 October 2025

Finalists Announcement

12 November 2025

Awards Ceremony
Winners Announcement

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