Shanghai Maojue Biotechnology Co., Ltd.
EUFOREAL Tinted Repair Cream
A sheer coverage tinted moisturizer infused with skin care actives, that blurs, brightens, and revives, and is suitable for caring for skin post-procedure, too. The formula includes a patented plant stem cell ingredient – Vita Biorhythm – derived from Portulaca grandiflora cell cultures, for the treatment of skin blemishes due to aging. In tests, an 0.002% concentration of this ingredient was shown to increase MT1 expression by 218%; type I collagen by 24%; and type III collagen by 17%. The ingredient allows the formulation of a product with enhanced efficacy without compromising on its consistency or texture. The product is composed with a smoothing elastomer gel with a unique 3D structure that creates a refreshing and bouncy jelly cream consistency and texture. The cream’s reparative and rejuvenating qualities make it ideal for sensitive skin and for use after aesthetic treatments.
Booth#: 1E-J7B Section: Branded Finished Products
This product is a finalist in the category Make-up Products of Cosmoprof Asia 2025
Product Headline
A sheer coverage tinted moisturizer infused with skin care actives, that blurs, brightens, and revives, and is suitable for caring for skin post-procedure, too. The formula includes a patented plant stem cell ingredient – Vita Biorhythm – derived from Portulaca grandiflora cell cultures, for the treatment of skin blemishes due to aging. In tests, an 0.002% concentration of this ingredient was shown to increase MT1 expression by 218%; type I collagen by 24%; and type III collagen by 17%. The ingredient allows the formulation of a product with enhanced efficacy without compromising on its consistency or texture. The product is composed with a smoothing elastomer gel with a unique 3D structure that creates a refreshing and bouncy jelly cream consistency and texture. The cream’s reparative and rejuvenating qualities make it ideal for sensitive skin and for use after aesthetic treatments.
Product Description
This base makeup product is more about skin benefits. It embodies the core value of EUFOREAL (“You for real”), beauty of the skin itself from resilient and healthy skin conditions. The name“tinted repair cream”captures the product’s innovation-A repair cream that also gives makeup effects, beautifying on different dimensions. It provides breathable and lightweight coverage while maintaining moisture and oil-balance. It’s designed for post-aesthetic treatments, for consumers who routinize aesthetic medicine and beauty technologies. It's ideal for recovery periods, as it is multifunctional, effective, and hypoallergenic, allowing the skin to breathe and rapidly recover.
Claims & Benefits
Third-party Laboratories conducted clinical tests with 57 subjects.
Makeup Effects: oil-control, brightening, reduce appearance of pores, color-correcting.
Skincare Effects: moisturize, repair, soothe, brighten, reduce redness and inflammation.
The product is tested hypoallergenic and safe to use immediately after laser aesthetic treatments(IPL). Long term use results in a luminous, rejuvenated, and healthy complexion. Its function is three-pronged: a repair cream, a primer/skin canvas, and a sheer coverage skin tint.
SGS Clinical Test Results Immediately Post-Laser Aesthetic Treatment:
Moisture content: +58.25%
ITA° Brightness: +31.87%
Redness: -6.99%
Technical Details
1.Ingredients:WATER,DIMETHICONE,BUTYLENE GLYCOL,ETHYLHEXYL ISONONANOATE,SQUALANE,METHYL TRIMETHICONE,GLYCERIN,ISOSTEARIC ACID,LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE,DIMETHICONE/VINYL,DIMETHICONE CROSSPOLYMER,TITANIUM DIOXIDE CI 77891,PEG-10 DIMETHICONE,DISTEARDIMONIUM HECTORITE,MAGNESIUM SULFATE,POLYPHENYLSILSESQUIOXANE,VINYL DIMETHICONE/METHICONE,SILSESQUIOXANE CROSSPOLYMER ALCOHOL,POLYSILICONE-11,SORBITAN SESQUIOLEATE,1,2-HEXANEDIOL,ARMILLARIA MATSUTAKE EXTRACT,MALTODEXTRIN,CAPRYLYL GLYCOL,TOCOPHERYL ACETATE,CENTELLA ASIATICA LEAF,EXTRACT,ETHYLHEXYLGLYCERIN,BISABOLOL,HYDROGEN DIMETHICONE,ALUMINA,PENTYLENE GLYCOL,IRON OXIDES CI 77491,PORTULACA GRANDIFLORA EXTRACT,IRON OXIDES CI 77492,IRON OXIDES CI 77499,TOCOPHEROL,ZINGIBER OFFICINALE (GINGER)ROOT EXTRACT ERGOTHIONEINE.ERGOTHIONEINE
2.Packaging materials are Platina (EPL patent) ,PP and PMMA.
3.Design uniqueness: the design draws inspiration from the soft luminescence of pearls fused with technological radiance. A white translucent frosted sphere creates a soft-focus filter effect for the skin, enveloped in a thin iridescent purple coating that reflects the renewed glow of post-treatment skin. Merging soothing aesthetics with a futuristic vibe, it conveys an assurance of instant recovery and radiant hydration.
4.It contains Sustainable components - Platina (mainly HDPE) is 100% recyclable. Clean beauty standard (EWG, Clean at Sephora). Key ingredient promotes skin restoration and self-sustainability (Vita Biorhythm-Circadian Rhythm Factor).
Launch date (mm/dd/yy)
12/05/2024
Price List, Target Consumer & Market Segments
Price list: Full Price 369 rmb, Online Price 339 rmb, Promotional Price 269 rmb
Target Consumer: 20-35 years old female/male consumer with a beauty philosophy based on values such as, having innate and sustainable beauty, restoring skin stability and resilience, prioritizing skin health over heavy coverage, selecting multifunctional and efficient solutions.
Market Segment: Dermo cosmetics, post-procedure care, hypoallergenic solutions, hybrid skincare-makeup, effortless daily “no makeup” makeup look.
Website and Social Channel/s
RedNote ID :3858911453( EUFOREAL)
Douyin Account: EUFOREALyouf
Instagram Account:euforeal.official
What sets your product apart and why is it innovative and special?
This product is not only a hybrid skincare makeup product, but also a product that can be classified as a multi-functional dermo cosmetic, due to its strong but safe result-driven formulation that fulfills both natural makeup and professional skincare needs. This product is a tinted repair cream, which is the first of its kind in the China market. We created a new product category and tagline on Rednote. The market for aesthetic medicine to enhance and rejuvenation one’s appearance has a CAGR at 10-15% globally between 2023 and 2030. In China and Southeast Asia, the CAGR is 15-20%.This product coincides with and complements the growing technological and aesthetic medicine trend around the world, increasing the efficacy of skin recovery and anti-aging through the routinization of beauty technologies and aesthetic medicine. This product can be used as an easy post-surgery day-time skin recovery solution for beauty consumers who would like to achieve a natural makeup look ,while also advancing repair of the skin.
How do you promote your product on multiple channels?
We adopt an integrated cross-channel strategy to amplify our presence and engage target consumers.
Online, we leverage digital platforms through sustained KOL collaborations and livestreaming campaigns with beauty influencers, focusing on authentic content that highlights our clean beauty ethos and multi-functional tinted repair cream. We also created a new product category, tagline and market name the "tinted repair cream" to capture the multifunctional and innovative aspect of the product.This is the first tinted repair cream in the China market online and offline. Furthermore, we also built strategic alliances with wellness-focused entities such as yoga/pilates studios, premium gyms, and wine clubs, where we co-host events to reach audiences aligned with a balanced, health-conscious lifestyle.
Offline, we actively participate in pop-up markets and experiential events to foster direct consumer interactions, gather real-time feedback, and strengthen brand connection. Additionally, we partner with premium spas, aesthetic clinics, and beauty salons for exclusive trials and expert endorsements, enhancing credibility through professional channels.
Together, these initiatives ensure cohesive messaging across touchpoints, driving awareness and trial among discerning consumers in China and beyond.
Together, these initiatives ensure cohesive messaging across touchpoints, driving awareness and trial among discerning consumers in China and beyond.
How does your product meet the evaluation criteria of its category?
Innovation and Creativity: In terms of product function, the tinted repair cream transcends the traditional boundary between skincare and makeup, while complementing the trending beauty tech lifestyle, which includes integration and routinization of aesthetic treatments in skin management. The product combines skincare-level advanced ingredients and the smoothing elastomer gel with a unique 3D structure that gives the product a special refreshing and bouncy jelly cream consistency and texture.Further, the tinted repair cream is designed to effectively repair and rejuvenate; hence, it is ideal for sensitive skin and use after aesthetic treatments, providing an all-in-one safe solution to natural base makeup after aesthetic treatments. Recover after treatments wearing a tinted repair cream with sheer matte coverage, color correction, and sebum absorption and control abilities.
Ingredients and Formulation, Product Claims and Benefits : We collaborate with Vita Lab Italy to experiment on plant stem cell extracts in advanced anti-aging and skin care. In our tinted repair cream we added a patented plant stem cell ingredient (Vita Biorhythm) derived from Portulaca grandiflora cell cultures for treatment of skin blemishes due to aging. Test result of Vita Biorhythm shows that 0.002% concentration of the ingredient increases MT1 expression by 218%. Other increases in expression include, CAT by 41%, SOD1 by 12%, SOD2 by 26%, Type I collagen by 24%, and Type III collagen by 17%. Through enhanced efficacy and strength of the stem cell ingredient, we were able to create a highly effective product without sacrificing the ideal consistency and texture of the tinted repair cream.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
EUFOREAL is a clean beauty brand with products that comply with the EWG as well as CLEAN@SEPHORA. EUFOREAL does not initiate animal testing in any form. The formula of the product is free of parabens, talc, D5, mineral oil,and microplastics. It is also vegan and gmo free. The packaging of the travel size product is APR certified 100% recyclable, made from a combination of HDPE and EVOH (less than 5%) plastic.
Market positioning & distribution countries
Distribution channel online is T-mall, Rednote, Tik-ToK. Distribution channel offline is in beauty and lifestyle collection stores and pop-ups. The product is currently available in mainland China, but we hope to expand the market to HongKong, Taiwan, Korea, Japan, Singapore, Australia, New Zealand.
Certifications & Patents
1.The Priming Serum Tinted Moisturizer got approved by SGS to use after IPL treatment. Report: CLINAL TESTING POST IPL
2.It contains Vita Biorhythm-Circadian Rhythm Factor which has a PATENT CERTIFICATE(Patent No.102019000021324.)
3.It won the Best Beauty & Personal Care Product of the 5th Top Brand Innovation Awards.
Timeline
22 July 2025
Platform Opening
30 September 2025
Entries closing
24 October 2025
Finalists Announcement
12 November 2025
Awards Ceremony
Winners Announcement