HCT by kdc/one
Mira Stick
Mira Stick’s sleek design spotlights a patented cap-to-key mechanism that allows for smooth product actuation while using minimal components. The design is crafted so that when the cap is taken off, it seamlessly integrates into the base of the stick, acting as a rotational key to extend or retract the internal product. This then eliminates the need for separate twist mechanisms or external components, reducing the packaging’s part count and enhancing user convenience. The cap-to-base interface is designed with a secure fit tolerance to ensure smooth actuation of the product and to prevent accidental disengagement. Crafted entirely from mono-material polypropylene (PP), the packaging is 100% recyclable to simplify its end-of-life processing and to support circular design principles. Its use of a single material also streamlines manufacturing and reduces environmental impact.
Booth#: 3-C09
This product is a finalist in the category Packaging Design & Materials of Cosmopack Asia 2025
Product Headline
Mira Stick’s sleek design spotlights a patented cap-to-key mechanism that allows for smooth product actuation while using minimal components. The design is crafted so that when the cap is taken off, it seamlessly integrates into the base of the stick, acting as a rotational key to extend or retract the internal product. This then eliminates the need for separate twist mechanisms or external components, reducing the packaging’s part count and enhancing user convenience. The cap-to-base interface is designed with a secure fit tolerance to ensure smooth actuation of the product and to prevent accidental disengagement. Crafted entirely from mono-material polypropylene (PP), the packaging is 100% recyclable to simplify its end-of-life processing and to support circular design principles. Its use of a single material also streamlines manufacturing and reduces environmental impact.
Product Description
Meet the Mira Stick—a compact marvel of design and utility. The cap transforms into a precision turning key, locking into the base to smoothly extend or retract the stick. Engineered for convenience, built for recyclability, and styled for modern life. It’s innovation you can carry.
Claims & Benefits
Mira Stick features a patented cap-to-key mechanism that enables smooth product actuation with minimal components. Made entirely from mono-material polypropylene (PP), it is fully recyclable and supports sustainable product design. Its compact, oval form enhances portability and user convenience. Ideal for personal care and wellness applications, Mira Stick combines functional innovation with eco-conscious engineering.
Technical Details
Its defining feature is a dual-function cap mechanism: the cap seamlessly integrates into the base of the stick, acting as a rotational key to extend or retract the internal product. This eliminates the need for separate twist mechanisms or external components, reducing part count and enhancing user convenience. The cap-to-base interface is designed with a secure fit tolerance to ensure smooth actuation and prevent accidental disengagement.
Launch date (mm/dd/yy)
09/19/2025
Price List, Target Consumer & Market Segments
Beauty & Personal Care brands
Website and Social Channel/s
www.hctgroup.com
What sets your product apart and why is it innovative and special?
The Mira Stick is a breakthrough in minimalist product design, combining functional innovation with sustainable engineering. Its standout feature is a dual-purpose cap that transforms into a rotational key, seamlessly fitting into the base to extend or retract the stick. This eliminates the need for traditional twist mechanisms, reducing part count and enhancing user experience.
Crafted entirely from mono-material polypropylene (PP), Mira Stick is 100% recyclable, simplifying end-of-life processing and supporting circular design principles. The use of a single material also streamlines manufacturing and reduces environmental impact.
Compared to conventional applicators, Mira Stick offers:
Fewer components, resulting in lower production complexity and improved durability.
Integrated functionality, reducing the risk of lost or broken parts.
Eco-conscious design, aligning with modern sustainability standards.
This innovation is the result of thoughtful design engineering, material selection, and process optimization, making Mira Stick a standout in both form and function.
How do you promote your product on multiple channels?
Tradeshows, Publications, Website
How does your product meet the evaluation criteria of its category?
Mira Stick exemplifies excellence across multiple judging criteria:
Quality of Design: Its sleek, cylindrical silhouette and integrated cap-to-key mechanism reflect thoughtful structural innovation. The minimalist aesthetic enhances usability while maintaining visual elegance.
Brand Expression: Mira Stick’s form and function communicate a clear brand ethos—smart, sustainable, and user-centric. The design tells a story of innovation through simplicity.
Creativity & Innovation: The cap doubling as a rotational key is a novel solution that reduces component count and enhances user experience. This mechanism sets Mira Stick apart from conventional applicators.
Sustainable Design: Made entirely from mono-material polypropylene (PP), Mira Stick is fully recyclable. Its material choice and simplified construction support circular economy principles and reduce environmental impact.
Emotional Connection: The intuitive twist mechanism and compact form factor create a tactile and satisfying user experience, fostering a sense of trust and delight.
Market positioning & distribution countries
North America, Europe and Asia
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
At HCT, we believe that great design should not come at the expense of the planet or people. Our commitment to sustainability begins with material choices—Mira Stick is made entirely from mono-material polypropylene (PP), enabling full recyclability and supporting circular economy principles. By reducing component count and simplifying production, we minimize waste and energy use across the product lifecycle.
We prioritize ethical sourcing, responsible manufacturing, and transparent partnerships. Our design process emphasizes durability, minimalism, and environmental impact, ensuring that every product serves a purpose beyond aesthetics.
Mira Stick is dedicated to creating solutions that are innovative, inclusive, and environmentally responsible, empowering consumers to make conscious choices without compromising on quality or experience.
Certifications and Patents
Not yet patented.
Timeline
22 July 2025
Platform Opening
30 September 2025
Entries closing
24 October 2025
Finalists Announcement
12 November 2025
Awards Ceremony
Winners Announcement