Rufi Home Pty Ltd
Body Oil “LUNEVEIL”
A body oil formulated to reduce stress and support a sense of restful balance, thanks to the calming active Immunight™. The formula combines skin nourishment with emotional restoration, and boasts a dual-phase formula, which is activated by shaking. Also among its ingredients are nutrient-rich botanicals including prickly pear, broccoli seed, and grape seed oils, which deliver deep yet lightweight nourishment; aloe vera extract to soothe and hydrate; vitamin E to provide antioxidant defense; and glycerin to boost hydration. The oil absorbs immediately without leaving any residue on the skin, so it can be used in both day and night routines. With regular use, the oil is billed as helping to restore barrier resilience, smooth skin texture, and calm the senses.
Booth#: 1E-H1A1 Section: Branded Finished Products
This product is a finalist in the category Personal Care & Body Care Products of Cosmoprof Asia 2025
Product Headline
A body oil formulated to reduce stress and support a sense of restful balance, thanks to the calming active Immunight™. The formula combines skin nourishment with emotional restoration, and boasts a dual-phase formula, which is activated by shaking. Also among its ingredients are nutrient-rich botanicals including prickly pear, broccoli seed, and grape seed oils, which deliver deep yet lightweight nourishment; aloe vera extract to soothe and hydrate; vitamin E to provide antioxidant defense; and glycerin to boost hydration. The oil absorbs immediately without leaving any residue on the skin, so it can be used in both day and night routines. With regular use, the oil is billed as helping to restore barrier resilience, smooth skin texture, and calm the senses.
Product Description
Rufi Body Essence Oil “LUNEVEIL” was born from RUFI’s mission to merge skin nourishment with emotional balance. Developed as a dual-phase body essence oil, it combines nutrient-rich botanicals such as prickly pear, broccoli seed, and grape seed oils with the soothing power of aloe vera and Immunight™, a next-generation calming active. The name “LUNEVEIL” reflects a protective veil of moonlit calm. Concept testing showed strong appeal for its sensorial ritual—shaking to activate full performance. Scheduled for global debut at Cosmoprof Asia 2025, LUNEVEIL showcases RUFI’s innovation in holistic, wellness-driven body care.
Claims & Benefits
LUNEVEIL delivers deep yet lightweight nourishment through grape seed, prickly pear, and broccoli seed oils. Aloe vera extract soothes and hydrates, while Immunight™ helps reduce stress and support restful balance. Vitamin E offers antioxidant defense, and glycerin boosts hydration. Its bi-phase formula absorbs quickly, leaving skin silky, luminous, and comforted—never greasy. With regular use, LUNEVEIL helps restore barrier resilience, smooth texture, and calm the senses. More than skincare, it transforms daily body care into a mindful wellbeing ritual.
Technical Details
Ingredients & INCI (key highlights):
Coco-Caprylate/Caprate, Propylene Glycol Dicaprylate, Caprylic/Capric Triglyceride, Caprylic/Capric/Succinic Triglyceride, Vitis Vinifera (Grape) Seed Oil, Brassica Oleracea Italica (Broccoli) Seed Oil, Opuntia Ficus-Indica (Prickly Pear) Seed Oil, Tocopherol (Vitamin E), Immunight™, Aloe Barbadensis Leaf Extract, Aqua (Purified Water), Magnesium Chloride, Glycerin, Actigum VSX 20, Potassium Sorbate, Sodium Benzoate, Fragrance.
Formulation: Dual-phase body essence oil combining lightweight emollients, botanical oils, calming actives, and hydrating agents. Designed for fast absorption, deep nourishment, and emotional wellbeing support.
Design Direction: Minimalist Australian design philosophy, emphasizing sensoriality and simplicity. The bi-phase system creates a ritualistic shaking step that enhances user engagement.
Sustainability: Developed cruelty-free with responsibly sourced oils and natural actives. Recyclable packaging and carbon-offsetting initiatives are being integrated.
Market Availability: Global launch scheduled at Cosmoprof Asia 2025.
Launch date (mm/dd/yy)
11/12/2025
Price List, Target Consumer & Market Segments
Target retail price range: AUD $75–85 (approx. USD $50–56).
Target consumers: Adults aged 25–45 seeking luxury body care with wellness benefits.
Market segments: Premium bodycare, wellness-driven lifestyle, conscious beauty.
LUNEVEIL is positioned as a sensorial body essence oil that bridges skincare performance with restorative calm.
Website and Social Channel/s
Website: www.rufi.com.au
Instagram: @rufi_australia
RUFI’s channels highlight ingredient transparency, consumer rituals, and the brand’s Australian ethos, building emotional connection and trust.
What sets your product apart and why is it innovative and special?
LUNEVEIL introduces a new category of bodycare by merging nourishment with emotional restoration. Its dual-phase design, activated by shaking, elevates skincare into a sensorial ritual. Immunight™ delivers cutting-edge anti-stress benefits, while aloe vera and natural oils provide comfort, resilience, and luminous hydration. Unlike traditional body oils, LUNEVEIL absorbs instantly, leaving no greasy residue, making it suitable for both day and night routines. Its innovation lies in combining botanical nutrition, calming actives, and bi-phase sensoriality within a clean-beauty framework. This convergence of science, sustainability, and experience sets LUNEVEIL apart as a pioneering product in wellness-infused bodycare.
How do you promote your product on multiple channels?
RUFI will launch LUNEVEIL with a multi-channel strategy that combines education, inspiration, and experiential engagement.
Digital & Social Media: Instagram and TikTok campaigns will spotlight the bi-phase ritual, ingredient transparency, and calming benefits. Tutorials and reels will feature shaking activation, application rituals, and wellness routines.
Influencer Collaborations: Partnerships with beauty and wellness creators across Australia and Asia will highlight authentic experiences, merging performance with emotional care.
Retail Education: Planned activations in premium retailers will include sensorial testing stations, encouraging consumers to experience the shake-and-apply ritual firsthand.
Events & Exhibitions: LUNEVEIL will premiere at Cosmoprof Asia 2025 with live demonstrations and immersive storytelling. Future global fairs in 2026 will strengthen brand recognition.
PR & Media: Collaborations with lifestyle outlets will secure editorial coverage. Podcasts and brand films will communicate RUFI’s conscious Australian ethos.
Community Initiatives: Engagement with wellness events and NGO partnerships will extend impact beyond beauty, reinforcing trust and brand values.
This holistic approach ensures LUNEVEIL achieves global visibility, credibility, and resonance with both consumers and industry professionals.
How does your product meet the evaluation criteria of its category?
LUNEVEIL delivers excellence across performance, innovation, sustainability, and consumer relevance.
Performance: Botanical oils (grape seed, prickly pear, broccoli) deeply nourish, while aloe vera soothes and glycerin hydrates. Immunight™ supports anti-stress effects, and vitamin E offers antioxidant defense. Skin is left soft, luminous, and resilient.
Innovation: A bi-phase system transforms application into a ritual. Immunight™ introduces wellness science to bodycare, merging function with emotional benefit.
Design Direction: Rooted in RUFI’s minimalist Australian aesthetic, emphasizing sensoriality and purposeful simplicity.
Sustainability: Cruelty-free development, responsibly sourced oils, recyclable packaging, and planned carbon-offset partnerships.
Consumer Relevance: Responds to rising demand for products that integrate skincare efficacy with mental wellbeing. Concept testing showed strong resonance with wellness-oriented consumers.
By combining advanced actives with sensorial design, LUNEVEIL redefines body oil as a category leader.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
RUFI’s commitment extends beyond products to a holistic responsibility model.
Cruelty-Free: No animal testing, aligned with global ethical standards.
Responsible Sourcing: Botanical oils and actives are sourced transparently from trusted suppliers.
Sustainability: Focus on recyclable packaging, minimized footprint, and clean-beauty aligned formulation.
Carbon Responsibility: Partnerships such as Greenfleet will offset emissions.
Fair Practices: Collaboration with ethical supply chain partners ensures accountability.
Waste Reduction: Refill formats and professional bulk sizes are planned for 2026.
With LUNEVEIL, RUFI delivers a premium product that embodies responsibility to both people and planet.
Market positioning & distribution countries
Positioning: Premium wellness-driven bodycare innovation.
Channels: Selective retail, boutique wellness stores, and direct-to-consumer e-commerce.
Planned Launch Market: Australia (2025, post-Cosmoprof).
Intended Expansion: China (cross-border), Japan, and Europe from 2026 onward.
LUNEVEIL represents RUFI’s ambition to establish Australian innovation globally by blending efficacy, sensoriality, and sustainability.
Certifications & Patents
Planned initiatives for LUNEVEIL include:
Halal Australia Certification (planned)
Safe Cosmetics Australia – Toxic-Free Certification (planned)
AllergyCertified testing for safety and transparency (planned)
Carbon offset partnerships for sustainability (planned)
These initiatives demonstrate RUFI’s long-term commitment to responsible development and brand protection.
Timeline
22 July 2025
Platform Opening
30 September 2025
Entries closing
24 October 2025
Finalists Announcement
12 November 2025
Awards Ceremony
Winners Announcement