Tair Jiuh Enterprise Co Ltd

Ionic Filmless Whipped Jelly Powder

This formula employs Tair Jiuh’s patented JCP™ ionic adhesion technology, creating a positive–negative charge for waterproof, long-lasting wear that’s weightless and non-sticky, without using film-formers. The formula applies with a jelly consistency, then transforms to an airy mousse, before finishing as a soft matte powder, leaving a “cloud skin glow.” The transformation is skin activated, so it only works on human skin. The formula is composed of 75% water and 11% oil for a comforting, cooling feel. It also encompasses a 1% TJ RICENZA™ skin care complex featuring hyper-fermented rice water, rice peptides, and ethyl ferulate, plus emollients for hydration, all clinically proven to smooth, brighten, and reduce wrinkles. The formula is produced at room temperature without synthetic waxes, for a lower carbon footprint. 96% natural, 92.4% COSMOS-certified, vegan, and microplastic-free, the jelly powder can be formulated as a primer, skin tint, foundation, or lip and cheek mousse.

Booth#: 6-E01

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Product Headline
This formula employs Tair Jiuh’s patented JCP™ ionic adhesion technology, creating a positive–negative charge for waterproof, long-lasting wear that’s weightless and non-sticky, without using film-formers. The formula applies with a jelly consistency, then transforms to an airy mousse, before finishing as a soft matte powder, leaving a “cloud skin glow.” The transformation is skin activated, so it only works on human skin. The formula is composed of 75% water and 11% oil for a comforting, cooling feel. It also encompasses a 1% TJ RICENZA™ skin care complex featuring hyper-fermented rice water, rice peptides, and ethyl ferulate, plus emollients for hydration, all clinically proven to smooth, brighten, and reduce wrinkles. The formula is produced at room temperature without synthetic waxes, for a lower carbon footprint. 96% natural, 92.4% COSMOS-certified, vegan, and microplastic-free, the jelly powder can be formulated as a primer, skin tint, foundation, or lip and cheek mousse.
Product Description​
Born from “cloud-skin, skin-first” insights, Ionic Filmless Whipped Jelly Powder morphs from jelly to airy mousse to soft-matte powder. Multi-use: primer, skin tint, foundation, lip-cheek mousse. Positive-charge adhesion delivers weightless, waterproof wear, easy soap removal, and seamless layering. 75% water gives cooling comfort; 1% Tainan rice ferment and peptides support barrier and hydration. Sensory panels validated blur and all-day hold. The name highlights ionic, filmless JCP tech and whipped jelly texture. Winner, 2025 Makeup in New York Formulation Award.
Claims & Benefits
1. Cloud-skin finish: jelly→mousse→soft-matte powder; seamless blur, breathable. 2. Long-wear, waterproof via positive-charge adhesion; no film formers. 3. Easy removal with soap; won’t clog pores; layerable coverage. 4. 75% water, cooling comfort; 11% oil for a lightweight feel. 5. 1% active complex (Tainan rice ferment + peptides) helps maintain barrier and hydration. 6. Clinically proven: +44% smoothness, +53% brightness, −27% wrinkles. 7. Multi-use: primer, skin tint, liquid foundation, lip-cheek mousse. 8. Clean & kind: 96% natural (92.4% COSMOS), vegan, silicone/talc/microplastic-free. 9. Low-carbon, room-temp process; recyclable bio-based green-PP packaging.
Technical Details​
Ionic Filmless Whipped Jelly Powder is a 75%-water oil-in-jelly base that transforms jelly → airy cream → soft-matte powder. Using TJ JCP™ ionic adhesion, selected polymers release a positive charge on skin for breathable, waterproof hold without film-formers, removing easily with soap. The 1% skincare complex features TJ RICENZA™—hyper-fermented rice water, rice peptides, and ethyl ferulate—plus emollients for hydration and repair. Key INCI (excerpt): Aqua, Pentylene Glycol, Caprylyl Glycol, Helianthus Annuus Seed Oil, Ethyl Ferulate, Rosmarinus Officinalis Leaf Extract, Tocopherol, Hydrolyzed Rice Protein, Fermented Rice Water (Saccharomyces Ferment Lysate Filtrate), Lecithin, Oryza Sativa Bran Oil, Caprylic/Capric Triglyceride, Polyquaternium-37, Mica, Titanium Dioxide, Iron Oxides. Formulation & performance: Stable high-water colloid; nano-scale NLC improves pigment diffusion and active delivery; layers smoothly without pilling. Multi-use: primer, skin tint, liquid foundation, or lip-cheek mousse. Packaging: Jar and spatula in bio-based “green” polypropylene; fully recyclable, food-contact compliant, equal to fossil PP. Design & sustainability: Skin-activated texture, cloud-skin finish, and cooling feel; produced at room temperature with zero microplastics; 96% natural, 92.4% COSMOS-certified; locally sourced Tainan rice actives. Created Feb 2025; prototype ready and customizable.
Launch date (mm/dd/yy)
09/17/2025
Price List, Target Consumer & Market Segments
Price: FOB USD $1.50 per 8–10g unit Target consumers: Gen Z–Millennials with sensitive or acne-prone skin; clean/vegan seekers; fans of long-wear, breathable, skincare-infused makeup; minimalists and on-the-go users; humid-climate and outdoor/waterproof needs. Market segments: Masstige–premium color cosmetics; clean beauty and dermocosmetic hybrid bases; multi-use (primer/skin tint/foundation/lip-cheek mousse). Geographic focus: APAC, Europe, North America; retail and DTC brands looking for differentiated, sustainable, film-free performance.
Website and Social Channel/s
We maintain an official corporate website to showcase our OEM/ODM expertise and innovation. To strengthen communication and engagement, TJ ENTERPRISE connects with global audiences across Facebook, Instagram, and LinkedIn, sharing product launches, technical highlights, and sustainability initiatives. All channels are conveniently accessible through our LinkTree hub: linktr.ee/tj.group.tw [ TJ Enterprise_Ionic Filmless Whipped Jelly Powder ] https://youtube.com/shorts/3pxKFCzbIsk?feature=share
What sets your product apart and why is it innovative and special?
Ionic Filmless Whipped Jelly Powder redefines base makeup with TJ’s patented JCP™ ionic adhesion technology. Unlike conventional foundations that rely on film-formers, it uses a positive–negative charge system to achieve waterproof, long-lasting wear that feels weightless and non-sticky. Its transformative design morphs jelly into airy mousse, then a soft-matte powder for a cloud-skin glow. This skin-activated transition only works on human skin, not artificial surfaces, making it uniquely tailored to complexion needs. Innovation & uniqueness The formula is 75% water and just 11% oil, delivering cooling comfort while overturning the industry’s heavy, oil-based standards. It integrates 1% active complex from Tainan’s indigenous rice ferment and peptides, clinically proven to smooth, brighten, and reduce wrinkles. Produced at room temperature without synthetic waxes, it lowers carbon footprint. Packaging uses pioneering “green” polypropylene, fully recyclable and bio-based. Differentiation Compared to competitors, it combines sensorial delight, multifunctional use (primer, skin tint, foundation, lip-cheek mousse), clinically backed skincare infusion, and sustainable processes. Clean-certified (96% natural, 92.4% COSMOS), vegan, and microplastic-free, it delivers healthier beauty—innovative in texture, technology, and eco-design.
How do you promote your product on multiple channels?​
We believe innovation is only meaningful when it reaches people. That’s why our promotion strategy for the Eco-botanical Lifting Primer Stick blends digital education, offline experiences, and brand collaboration tools — ensuring visibility and engagement at every stage. Digital Storytelling & Social Media Through Instagram, Facebook, LinkedIn, and EDM campaigns, we share behind-the-scenes R&D insights, ingredient transparency, and sustainability storytelling. Short-form video content is used to demonstrate the product’s multi-sensory experience — from the balm-to-oil transformation to the ergonomic Gua Sha-inspired shape — making technical innovations relatable and inspiring for consumers and brand partners. Official Website & Online Education Our official website acts as a hub for OEM/ODM capabilities and product innovation, providing resources for clients to understand both technical details and market positioning. Educational content highlights sustainability practices, certifications, and ethical sourcing, reinforcing trust and transparency. Offline Launches & Trade Shows We amplify digital campaigns with offline activations, such as seminars and live product reveals at Cosmopack Asia 2025. These events allow clients and buyers to experience the product’s texture, ergonomic design, and sensory profile firsthand. By creating a “mini spa” ritual at the booth, we connect sustainability with self-care in a tangible way. Client-Centric Marketing Tools To help brands adopt and scale faster, we provide customizable packaging solutions that retain the product’s unique massage-and-lifting function while reflecting each brand’s identity. We also offer ready-to-go multi-shade sample kits, allowing clients to test textures, shades, and positioning in real time with their markets. Integrated Impact This multi-touch promotional approach — from digital storytelling to live demonstrations and hands-on sampling — ensures that the Eco-botanical Lifting Primer Stick is not only seen but experienced. It highlights our commitment to sustainability, creativity, and client partnership, making the innovation both market-ready and emotionally resonant.
How does your product meet the evaluation criteria of its category?​
Technical innovation Formula: TJ JCP™ ionic, filmless adhesion replaces film-formers with a positive–negative charge mechanism: selected ingredients are processed to release a positive charge on skin, creating breathable, waterproof, long-wear grip without trimethylethoxysilane or similar agents. A high-water oil-in-jelly architecture (≈75% water, 11% oil) remains colloidally stable, enabling a skin-activated transformation jelly → airy mousse → soft-matte powder designed to occur on human skin, not inert surfaces. Efficacy & performance: Weightless, non-sticky wear that layers cleanly over/under skincare with no pilling; easy soap removal via charge displacement to reduce pore burden. A 1% active complex (Tainan rice ferment + rice peptides) helps maintain barrier and hydration; clinical data show +44% smoothness, +53% brightness, −27% wrinkles. Sensoriality tied to benefit: Immediate cooling (high water), seamless diffusion/blur, and a next-gen cloud-skin semi-matte finish validated in sensory panels—linking playful texture with functional payoff. Safety & clean profile: 96% natural origin with 92.4% COSMOS content; vegan; free from silicone, talc, and microplastics; compliant with 3,000+ global blacklist items; non-irritant in tolerability testing. Sustainability of formulation & process: Room-temperature manufacturing (no wax melting) lowers energy use versus ~80 °C conventional foundations; local Tainan rice actives support biodiversity and circularity. Industrial feasibility & versatility: Film-free process scales cleanly; robust INCI; color stability supported by fine pigment diffusion. Platform spans primer, skin tint, liquid foundation, and lip-cheek mousse.
Market positioning & distribution countries
Positioning & channel: B2B Formulation/Ingredient innovation for masstige–premium color cosmetics. Offered as an ODM/OEM platform (primer/skin tint/liquid foundation/lip-cheek mousse) for brands, retailers’ private labels, and dermocosmetic lines. Suited to clean/vegan, long-wear, sensitive-skin, and sustainable ranges; compatible with e-commerce and specialty retail. Current availability: Open for B2B sampling and customization via TJ ENTERPRISE (Taiwan HQ; manufacturing in Taiwan and China). Ideal for brands seeking a differentiated, filmless long-wear base with skincare benefits. Desired distribution countries/regions: North America: United States, Canada Europe/UK: France, Italy, Germany, Spain, UK, Nordics APAC: Japan, South Korea, Singapore, Hong Kong, Australia, New Zealand Middle East: UAE, Saudi Arabia Latin America: Mexico, Brazil, Chile Why fit these markets: Meets demand for breathable, skincare-infused long wear; aligns with clean standards (vegan, microplastic-free; high natural/COSMOS content) and sustainability goals (room-temperature processing, bio-based PP packaging). Scalable supply, flexible MOQ options, and shade strategies adaptable to regional undertones.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
1. Cruelty-free & vegan We do not test on animals and maintain Leaping Bunny–certified cruelty-free standards. Ionic Filmless Whipped Jelly Powder is 100% vegan and free from animal-derived ingredients. 2. Clean, health-first formulation Our formula is 96% natural origin with 92.4% COSMOS-certified content. It excludes 3,000+ restricted substances to meet or exceed global clean lists (FDA U.S./Canada/Japan/Australia/ASEAN/EU/UK, California Prop 65, Sephora, LVMH, Credo, EWG, Watsons). It is silicone-, talc-, and microplastic-free, reducing ocean and landfill pollution risks. 3. Lower environmental footprint We engineered a room-temperature manufacturing process (no 80 °C wax melting) to cut energy use and carbon emissions. Our filmless, charge-based adhesion eliminates conventional film-formers, improving removability with mild surfactants and lowering the downstream chemical load from cleansing routines. 4. Responsible sourcing & local biodiversity We incorporate a 1% active complex featuring Tainan rice ferment and rice peptides, including an under-used indigenous rice species. Prioritizing local sourcing and circularity supports regional biodiversity and shortens supply chains. We assess suppliers for regulatory compliance, traceability, and environmental practices. 5. Packaging sustainability The jar and spatula use one of the world’s first bio-based “green” polypropylene (PP) resins derived from renewable waste oils—fully recyclable and performance-equivalent to fossil PP. We design for mono-material simplicity to improve sorting and recycling rates, and we optimize wall thickness and component count to reduce material use. 6. Product safety & transparency We conduct tolerability testing (non-irritant result) and share key ingredient rationales, percentages of natural origin, and certification status. Our documentation supports partners’ CPSR/PI, PIF, and label compliance needs. 7. Social responsibility As a B2B manufacturer, we commit to fair, lawful labor practices across our facilities and supplier network, including worker safety, non-discrimination, and compliance with local regulations. We encourage partners to adopt similar standards and prioritize ethical purchasing. 8. Continuous improvement We set annual targets to reduce energy per kg produced, increase certified-sustainable inputs, and expand post-consumer recycling guidance for markets where we operate. Our innovation roadmap favors skin-health–centric, low-impact chemistries that make sustainable choices the default—not a compromise.
Certifications and Patents
Ionic Filmless Whipped Jelly Powder complies with the highest international clean and safety standards. The formula contains 96% ingredients of natural origin with 92.4% COSMOS-certified content, ensuring independent third-party verification of natural and organic quality. It is Leaping Bunny–certified cruelty-free and 100% vegan. The formulation is silicone-free, talc-free, and microplastic-free, meeting stringent requirements for clean beauty. It excludes more than 3,000 ingredients blacklisted by international authorities, including the FDA (U.S., Canada, Japan, Australia, ASEAN, EU, UK), California Prop 65, Sephora, LVMH, Credo, EWG, and Watsons Group, ensuring broad global compliance. Packaging is produced from one of the world’s first bio-based “green” polypropylene resins, certified for full recyclability and compliant with food-contact and healthcare-grade standards. A patent application has been filed for TJ JCP™ Ionic Filmless Adhesion Technology, which enables the positively charged, film-free mechanism that ensures waterproof, long-lasting wear without pore-clogging. This innovation distinguishes the formula from conventional film-forming technologies and underpins its unique performance. Together, these certifications and patents demonstrate our commitment to safety, sustainability, and innovation, while offering partners confidence in regulatory readiness and global market scalability.

Timeline

22 July 2025

Platform Opening

30 September 2025

Entries closing

24 October 2025

Finalists Announcement

12 November 2025

Awards Ceremony
Winners Announcement

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