kOnirica Cosmetics Co Ltd
Multi Vitaminic Radiance Foundation
A water-free, double gel technology powers this formula, to create a foundation that offers buildable coverage, radiance, and long-lasting comfort. Formulated using a cold-process method with a vegetable emollient system to create a soft, sensorial feel, the formula also incorporates internal gel systems and natural coated pigments, so it adheres lightly, minimizes darkening, and delivers superior water resistance for long wear. Rather than silicone-derived ingredients, the formula uses plant-based emollients and high-purity pigments coated with the skin-friendly, plant-derived amino acid hydrogenated lecithin, for a complexion that feels comfortable while looking radiant. And a natural powder complex composed of silica and lauroyl lysine refines skin texture and smooths unevenness, while layers of fine, satin-white pearls add a clear, radiance-enhancing luminosity without oil’s greasiness. The formula is fee from talc, parabens, mineral oils, PEGs, fragrances, microplastics, and silicones, including oils, powders, and elastomers.
Booth#: 6-F06
This product is a finalist in the category Make-up Formula of Cosmopack Asia 2025
Product Headline
A water-free, double gel technology powers this formula, to create a foundation that offers
buildable coverage, radiance, and long-lasting comfort. Formulated using a cold-process method with a vegetable emollient system to create a soft, sensorial feel, the formula also incorporates internal gel systems and natural coated pigments, so it adheres lightly, minimizes darkening, and delivers superior water resistance for long wear. Rather than silicone-derived ingredients, the formula uses plant-based emollients and high-purity pigments coated with the skin-friendly, plant-derived amino acid hydrogenated lecithin, for a complexion that feels comfortable while looking radiant. And a natural powder complex composed of silica and lauroyl lysine refines skin texture and smooths unevenness, while layers of fine, satin-white pearls add a clear, radiance-enhancing luminosity without oil’s greasiness. The formula is fee from talc, parabens, mineral oils, PEGs, fragrances, microplastics, and silicones, including oils, powders, and elastomers.
Product Description
Multi Vitaminic Radiance Foundation was born from the vision to merge makeup performance with skincare efficacy.
Developed through concept testing and cold-process innovation, it redefines foundation with a water-free double gel system and vegetable emollients.
Designed to meet growing consumer demand for multifunctional, radiant, and comfortable complexion products, the formula aligns with clean beauty principles.
Claims & Benefits
- Buildable coverage with fluid texture
- Lightweight, soft, non-greasy finish
- Long-lasting and transfer-resistant wear
- True radiance with satin-like luminosity
- Skincare benefits through multi-vitamin infusion
- High skin tolerance, comfortable all day
- Cold-process formulation preserving active integrity
- Water-free technology reducing environmental impact
Technical Details
1,2-Hexanediol
Bakuchiol
Bismuth Oxychloride
Caprylyl Glycol
Dicalcium Phosphate
Diisostearyl Malate
Disteradimonium Hectorite
Hydrogenated Lecithin
Hydrogenated Polycyclopentadiene
Hydrogenated Polydecene
Hydrogenated Polyisobutene
Hydrogenated Styrene/Isoprene Copolymer
Isododecane
Isononyl Isononanoate
LOUROYL LYSINE
Panthenol
PENTAERYTHRITYL TETRAISOSTEARATE
Rosa Canina Seed Oil
Silica
Synthetic Fluorphlogopite
Tin Oxide
Tocopheryl Acetate
TRIISOSTEARIN
CI 77491
CI 77492
CI 77499
CI 77891
Launch date (mm/dd/yy)
11/07/2025
Price List, Target Consumer & Market Segments
Price Range: To be determined
Target Consumers: Adults aged 25+
Market Segments: Multi Vitaminic Radiance Foundation is crafted for individuals who appreciate sensorial experiences, high performance, and ethical beauty.
Website and Social Channel/s
www.koniricacosmetics.com
https://www.instagram.com/konirica_official/
What sets your product apart and why is it innovative and special?
Unlike conventional foundations, Multi Vitaminic Radiance Foundation uses water-free double gel technology and cold-process formulation for enhanced performance and sustainability.
The vegetable emollient system ensures sensorial softness, while buildable coverage and luminous radiance redefine expectations.
Its innovative hybrid design bridges makeup artistry and skincare science, offering superior comfort and sustainability.
By applying internal gel systems and natural coated pigments, the formula adheres as lightly as a feather, minimizes darkening (oxidation), and delivers superior water resistance for long-wearing makeup.
Unlike classic foundations that rely heavily on silicone-derived ingredients, this formula uses plant-based emollients and high-purity pigments coated with the skin-friendly, plant-derived amino acid Hydrogenated Lecithin, creating a comfortable yet radiant complexion that glows from within.
A natural powder complex (Silica + Lauroyl Lysine) refines skin texture and smooths unevenness, while layers of fine satin-white pearls add a clear radiance enhancing luminosity without the dull, greasy shine of oils.
Free from: Talc, parabens, mineral oils, PEGs, fragrances, microplastics, silicones (oils/powders/elastomers).
How do you promote your product on multiple channels?
We promote across multi-channels: social media campaigns on Instagram and LinkedIn, educational content for beauty professionals, in-store activations, and dedicated digital experiences through brand-owned platforms.
Video storytelling, texture demonstrations, and influencer collaborations expand awareness and drive consumer engagement.
How does your product meet the evaluation criteria of its category?
Our submission reflects innovation in formulation (water-free, cold process, multi-vitamin infusion), performance (buildable, long-lasting, luminous),
consumer relevance (clean, vegan, multifunctional), sustainability (reduced water use, eco packaging), and design (lightweight, luxurious usability). It exemplifies excellence across efficacy, sensoriality, and responsibility.
It can be expanded into a wide shade range, from light to medium to dark.
Market positioning & distribution countries
Positioning: Positioned as a clean, vegan, high-performance alternative to traditional foundations
Distribution channels: beauty brands, concept stores, online e-commerce platforms, and brand-owned websites.
Desired distribution: Expansion planned for North America, Middle East, and Southeast Asia to meet demand for clean and vegan beauty solutions.
This distribution strategy ensures global accessibility, targeting beauty-forward markets where innovation and sustainability are highly valued.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
The foundation is clean, vegan, cruelty-free, and excludes talc, parabens, PEGs, and mineral oils.
Water-free formulation and a cold process reduce environmental footprint, with lightweight packaging designed for recyclability.
Ethical sourcing of raw materials and fair-trade practices guide our supply chain. Future plans include refillable options and support for women’s empowerment programs within the beauty industry.
Certifications and Patents
NA
Timeline
22 July 2025
Platform Opening
30 September 2025
Entries closing
24 October 2025
Finalists Announcement
12 November 2025
Awards Ceremony
Winners Announcement