This product is a finalist in the category Skin Care Formula of Cosmopack Asia 2025
                                                     
                    
                                        
                    
                                                                                                    
                                Product Headline
                                A sleeping mask that supports the skin’s circadian rhythm and promotes holistic skin care benefits including stress relief and overnight renewal. Its ingredients include NMN, or nicotinamide mononucleotide, prized for its anti-aging qualities by boosting NAD+ levels; phyto-serotonin from banana; phyto-melatonin from jujube; multi-vitamin beads; and ivy extract for improved firmness. The formula is crafted with a semi-emulsified texture without using traditional emulsifiers. Instead, it utilizes a novel polymer-based thickening agent with self-emulsifying properties, for a uniform dispersion of lipid phases throughout the formulation. This combines the best of traditional solubilized formulas’ lightweight qualities with conventional emulsified creams’ intense moisture to offer a refreshing, hydrating application that’s quickly absorbed. The formula forms a breathable, occlusive lipid layer that seals in moisture and supports the skin barrier function, without causing greasiness. The active ingredients provide hydration, improve wrinkles, offer anti-aging protection, and enhance skin firmness for a more youthful-looking complexion.
                             
                                            
                                                                                                    
                                Product Description
                                This next-generation nighttime cream combines NMN’s cellular energy-boosting power with phyto-serotonin from banana and phyto-melatonin from jujube to support the skin’s circadian rhythm and promote holistic skincare benefits like stress relief and overnight renewal. Ivy extract aids adipose regulation for improved firmness. Its semi-emulsified texture absorbs quickly, offering the light feel of a gel with the deep nourishment of an emulsion. Ideal for all skin types seeking advanced, science-driven nighttime care.
                             
                                            
                                                                                                    
                                Claims & Benefits
                                This lightweight gel cream delivers a fresh, non-greasy finish, enriched with multi-vitamin beads that dissolve upon application to nourish and revitalize skin. It features plant-derived extracts from banana, jujube, and ivy, enriched with melatonin and serotonin to support the skin’s natural circadian rhythm and promote restful sleep cycles essential for overnight recovery. The formula provides deep hydration, improves wrinkles, offers anti-aging protection, and enhances skin firmness for a visibly healthier, youthful complexion. Perfect for all skin types, this next-generation nighttime treatment supports the skin’s natural healing while leaving it refreshed and radiant by morning.
                             
                                            
                                                                                                    
                                Technical Details
                                This advanced facial cream features a breakthrough semi-emulsified texture engineered without traditional emulsifiers. Instead, it utilizes a novel polymer-based thickening agent with inherent self-emulsifying properties, ensuring stable and uniform dispersion of lipid phases throughout the formulation. This innovative approach enhances formula stability while optimizing sensory performance.
Traditional solubilized formulas, though lightweight and non-greasy, often fall short in delivering sustained deep hydration. Conversely, conventional emulsified creams provide intense moisture but tend to feel heavy, oily, and involve more complex, costly manufacturing processes due to their emulsification systems.
By seamlessly integrating the advantages of both systems, this formulation offers a refreshing, hydrating initial application that quickly absorbs into the skin. As the product settles, it forms a breathable, occlusive lipid layer that effectively seals in moisture and supports the skin barrier function—without compromising comfort or causing greasiness.
This finely tuned semi-emulsified texture balances hydration and lightweight feel, making it suitable for all skin types from oily to dry. The result is a next-generation skincare experience that delivers nourishment, protection, and elegant sensorial appeal for daily use.
                             
                                            
                                                                                                    
                                Launch date (mm/dd/yy)
                                09/15/2025
                             
                                            
                                                                                                    
                                Price List, Target Consumer & Market Segments
                                Target Consumer:
Consumers seeking high hydration without greasiness; suitable for all skin types.
Market Segments:
Premium skincare, clean beauty, and sensitive skin care with innovative hybrid textures.
                             
                                            
                                                                                                    
                                Website and Social Channel/s
                                www.icurecos.co.kr
                             
                                            
                                                                                                    
                                What sets your product apart and why is it innovative and special?
                                Powered by NMN (Nicotinamide Mononucleotide), a cutting-edge ingredient that boosts cellular energy production and supports DNA repair, this advanced formula revitalizes skin at its core, promoting youthful radiance and resilience. Complementing NMN are carefully selected plant-derived extracts, phytoserotonin from banana, phytomelatonin from jujube, and ivy extract known for adipose regulation—each contributing uniquely to holistic skin health.
Phytoserotonin helps soothe mood-related skin stress and strengthens the skin’s natural barrier, promoting a calm and balanced complexion. Phytomelatonin works in harmony with the body’s circadian rhythm to enhance overnight skin repair and regeneration, optimizing recovery while you sleep. Ivy extract supports adipose regulation, helping to reduce puffiness and improve skin firmness for a more sculpted, refreshed appearance. 
Together, these ingredients create a powerful, synergistic blend that transcends traditional hydration and surface level antiaging. By aligning with the skin’s natural biological clock and addressing cellular energy, repair, mood balance, and firmness, this formula delivers a holistic, science-backed nighttime treatment. It doesn’t just work while you sleep it works because you sleep, bridging the gap between beauty and well-being for visibly revitalized, resilient skin.
                             
                                            
                                                                                                    
                                How do you promote your product on multiple channels?
                                1. Influencer & KOL Collaborations:
Partnering with beauty influencers and Key Opinion Leaders (KOLs) helps build trust and generates organic interest. We collaborate with macro and micro influencers to reach both niche and mass audiences.
2. E-commerce Platforms:
Our products are listed on global and regional e-commerce platforms like Amazon, Shopee, Lazada, and Rakuten. We run platform-specific promotions and seasonal campaigns to boost conversion.
3. Offline Retail & Distributors:
We work with distributors and concept stores to place our products in offline retail spaces, especially in trend-driven markets. In-store testers, point-of-sale materials, and product training for staff help reinforce brand messaging.
4. Trade Shows & B2B Events:
We actively participate in global exhibitions like Cosmoprof and Beautyworld to connect with potential partners, showcase innovations, and expand market presence.
                             
                                            
                                                                                                    
                                How does your product meet the evaluation criteria of its category?
                                1. Scientific Innovation & Mechanism of Action : NMN is a breakthrough molecule known for enhancing cellular NAD⁺ levels, directly supporting mitochondrial energy production and DNA repair. This translates to visible skin rejuvenation at the cellular level, rather than superficial hydration alone. It is a forward-thinking alternative to traditional anti-aging ingredients, bringing biotech-grade efficacy into cosmetic applications.
2. Consumer-Centric Performance : The product is designed for overnight use, recognizing modern consumers' desire for passive skincare rituals that work while they sleep. The synergy between skin biology and sleep physiology enhances perceived efficacy, promoting visible overnight transformation in tone, texture, and resilience.
3. All skin type : With a soft, non-greasy application and a breathable lipid film finish, the product balances high performance with a lightweight skin feel—making it suitable for all skin types, including sensitive and oily skin.
                             
                                            
                                                                                                    
                                Market positioning & distribution countries
                                Manufacturing company/ newly formulated for potential customers
                             
                                            
                                                                                                    
                                What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
                                At ICURE, our management philosophy is encapsulated by the acronym STRIVE, which stands for Sustainability, Trust, Respect, Innovation, Versatility, and Ethics. These six core values are the foundation of our corporate strategy and reflect our unwavering commitment to responsible business practices that benefit not only our company but also our stakeholders and the wider community. Sustainability is at the heart of ICURE’s growth strategy. We focus on achieving sustainable, profitable growth that balances economic success with environmental stewardship and social responsibility. This means integrating eco-friendly practices throughout our operations and continuously improving our environmental footprint while delivering value to shareholders. Building trust and fostering mutual respect among all stakeholders—including shareholders, customers, partners, and employees—is essential to our business. ICURE maintains transparent communication and ethical dealings that cultivate long-lasting relationships, reinforcing confidence in our company and our products. Our commitment to innovation drives tangible results through rigorous research and development. We invest in cutting-edge science and technology to create products that meet evolving consumer needs while adhering to the highest standards of safety and efficacy. Innovation at ICURE is not just about new products but also about sustainable processes and ethical sourcing. Versatility is another key pillar of our strategy, enabling us to adapt quickly and efficiently to changing market dynamics and business environments. This agility ensures that ICURE remains competitive and responsive, delivering solutions that are both relevant and responsible. Above all, ICURE is dedicated to ethical management. Our corporate governance is built on principles of integrity, fairness, and accountability. We strive to fulfill our social responsibilities by upholding ethical standards in all aspects of our operations from sourcing ingredients and manufacturing to marketing and customer engagement. Guided by STRIVE, ICURE aims to enhance long-term corporate value by pursuing sustainable growth in close collaboration with all stakeholders. Our holistic approach ensures that our business success contributes positively to society and the environment, reflecting our belief that ethical practices are fundamental to enduring achievement
                             
                                            
                                                                                                    
                                Certifications and Patents
                                Manufacture certification
CGMP / eve VEGAN / ISO 22716 / ISO 9901 / ISO 14001