Illon Co., Ltd.

DURIT-V & DUFLOW

The gua sha tool is updated with this microcurrent device, which massages the skin and allows for both lymphatic drainage and lifting. The device employs bio-inspired microcurrents of 3V, 10mA, and 120Hz to replicate a professional finger massage, while the finger-shaped handpiece stimulates skin with 15 intensity levels and targets delicate areas such as eye contours, jawline, lymph nodes, collarbone, and body contours with precision. The tool delivers 120 microcurrent pulses per minute through two bipolar heads, to support ATP production in skin cells. It features irregular waveform and dual modes, for lifting and lymphatic circulation. Electroporation enhances skin care absorption while being non-invasive, and the 3V low-current system ensures the device is safe to use. Its name, meanwhile, comes from the word “dual” and the Korean word “jjirit,” whose sound mimics the tingling sensation of microcurrent.

Booth#: 1E-N5A Section: Branded Finished Products

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Product Headline
The gua sha tool is updated with this microcurrent device, which massages the skin and allows for both lymphatic drainage and lifting. The device employs bio-inspired microcurrents of 3V, 10mA, and 120Hz to replicate a professional finger massage, while the finger-shaped handpiece stimulates skin with 15 intensity levels and targets delicate areas such as eye contours, jawline, lymph nodes, collarbone, and body contours with precision. The tool delivers 120 microcurrent pulses per minute through two bipolar heads, to support ATP production in skin cells. It features irregular waveform and dual modes, for lifting and lymphatic circulation. Electroporation enhances skin care absorption while being non-invasive, and the 3V low-current system ensures the device is safe to use. Its name, meanwhile, comes from the word “dual” and the Korean word “jjirit,” whose sound mimics the tingling sensation of microcurrent.
Product Description​
The growing beauty tech market lacks effective massage tools. DURIT-V modernizes traditional Gua Sha using bio-inspired microcurrents (3V, 10mA, 120Hz) to replicate professional finger massage. The finger-shaped handpiece safely stimulates skin with 15 intensity levels. Unlike manual Gua Sha, which can cause irritation, DURIT-V enables safe, consistent care. Its name comes from “dual” and the Korean word “jjirit,” mimicking the tingling sensation of microcurrent. Designed for everyday self-care, it allows users to perform lifting and lymphatic drainage massage on the face and body—without visiting an aesthetic clinic.
Claims & Benefits
DURIT-V delivers 120 microcurrent pulses per minute through two bipolar heads, supporting ATP production in skin cells. It features irregular waveform and dual modes—lifting and lymphatic circulation. The handpiece, shaped like two fingers, targets delicate areas such as the eye contour, jawline, lymph nodes, and collarbone with precision. Electroporation enhances skincare absorption through a non-invasive method, and the 3V low-current system ensures safe daily use. This device improves facial contours, promotes circulation, and allows users to care for hard-to-reach areas with ease—making it both functional and intuitive
Technical Details​
Materials Case: ABS (single material) Electrode: SUS304 + 24K gold plating 3V (2 × AAA batteries, lasts over 6 months) Functionality & Design Uniqueness 155° head angle: ergonomic, optimized for facial curves Lightweight: 93g including batteries Size: 100 × 37 × 22 mm (handheld) Electroporation function for enhanced absorption Two modes: Lifting & Lymphatic Drainage Sustainability FSC-certified paper packaging (tray included) Energy-efficient microcurrent system Production Process -Case: Injection → Coating → Assembly → Inspection → Packaging -Electrode: CNC → Plating → Inspection → Assembly → Packaging Launch 2025 COSMOBEAUTY SEOUL, May 28
Launch date (mm/dd/yy)
05/28/2025
Price List, Target Consumer & Market Segments
DURIT-V is a non-thermal microcurrent Gua Sha device designed for all ages, genders, and skin types. Its ergonomic, intuitive design allows anyone to perform professional-level care at home, particularly appealing to self-care-focused users and older adults unfamiliar with devices. Compatible with existing skincare, it covers both facial and body care. Its simplicity and versatility offer a strong advantage in the premium home beauty device market. DURIT-V is highly suitable for online D2C channels and the growing global at-home aesthetic segment, especially among wellness-driven Gen Z and millennial consumers.
Website and Social Channel/s
Instagram: @duflow.official Official Website: www.duflow.co.kr
What sets your product apart and why is it innovative and special?
DURIT-V is a microcurrent-based beauty device inspired by the concept that "skin needs exercise." Unlike typical devices relying on heat, DURIT-V delivers low-intensity microcurrents (3V, 10mA, 120Hz) to the skin without irritation, enabling safe daily use with cumulative effects. The ergonomic 155° angled head mimics the motion of the index and middle fingers during massage, allowing precise care for facial lines, under-eye areas, lymph nodes, and body contours. Its 93g lightweight body reduces wrist strain, while 15 intensity levels adapt to various skin sensitivities. Most beauty devices on the market include excessive, unnecessary functions that increase cost and complexity. DURIT-V eliminates this burden by focusing on the core benefit—daily, effective microcurrent massage. With no heating element, no lithium battery, and no exclusive serum requirement, DURIT-V is cost-efficient and compatible with any skincare routine. It operates for over six months on two AAA batteries, enhancing portability and reducing environmental impact. Proudly manufactured in Korea, DURIT-V reflects advanced microcurrent technology and design simplicity, offering a smart alternative to complex salon devices. It provides sustainable skin care that fits modern consumers' desire for self-care, convenience, and proven results—without compromising safety or user experience.
How do you promote your product on multiple channels?
To effectively reach a wide audience and build product trust, DURIT-V implemented an integrated multi-channel promotional strategy focused on experience, education, and accessibility. In 2025, DURIT-V was featured at two major exhibitions—COSMOBEAUTY SEOUL and K-BEAUTY EXPO KINTEX—where live product trial events were held at dedicated booths. Over 200 visitors participated in guided hands-on sessions, and 20 devices were awarded as giveaways to maximize visibility and create memorable engagement. These real-time demonstrations played a key role in establishing immediate product interest and trust among both domestic and international buyers. To extend offline engagement into the digital realm, DURIT-V collaborated with K-beauty influencers to produce short-form videos and Instagram Reels demonstrating the product’s ease of use and skincare benefits. These were shared via the brand’s official Instagram account, @duflow.official, with targeted hashtags to enhance visibility among beauty-conscious consumers. For educational support, each DURIT-V package includes a QR code that links directly to a microsite in English, containing usage instructions, product guides, and video tutorials. This allows international users to intuitively understand and use the device without language barriers. For export, DURIT-V plans to provide localized QR codes based on each country’s language, ensuring that consumers in every market receive accessible, tailored support. This strategic localization enhances user satisfaction and reinforces brand trust. Offline, DURIT-V is used in Korean aesthetic salons frequently visited by international clientele. Clients are introduced to DURIT-V during professional facial care, allowing them to experience the benefits first-hand. Post-treatment, customers can purchase the device directly at the salon, creating a seamless transition from trial to ownership. DURIT-V’s promotional strategy is rooted in multi-layered touchpoints: -Exhibition exposure for B2B and B2C visibility -Influencer content to drive education and social engagement -QR-based digital guidance for cross-border support -Retail integration in salons to connect treatment with sales Through this holistic, consumer-centered approach, DURIT-V continues to establish a credible and trusted presence in the global home beauty device market, bridging the gap between online content, offline trial, and smart localized support.
How does your product meet the evaluation criteria of its category?
The beauty device market is saturated with multi-functional products, but their actual usage remains low due to complex operations and usability barriers. Many features often go unused, and improper use may even lead to skin irritation or side effects. DURIT-V addresses this gap with a simplified, user-friendly, and targeted solution. Innovation DURIT-V uses two AAA batteries to deliver a 3V low microcurrent (10mA, 120Hz), similar to bioelectricity. A single set of batteries supports over 6–8 months of daily 10-minute use. Avoiding lithium batteries reduces export logistics risks and offers globally standardized convenience. Sustainability & Ethics All packaging, including inner trays, is made from FSC-certified paper. By focusing on one essential function instead of adding excessive features, the product minimizes A/S needs and supports long-term usage. Creativity The device is ergonomically designed with a 155° angled head that mirrors finger curves. Weighing just 93g, it is optimized for self-use and easy handling during daily routines. User Experience Inspired by esthetician hand gestures, DURIT-V features dual gold-plated heads shaped like index and middle fingers. It enables precise care of under-eye areas, jawlines, lymph nodes, and collarbones, simulating professional massage techniques at home. Safety Certified by KC, CE, FCC, and RoHS, DURIT-V operates with a gentle 3V microcurrent and allows 15 intensity levels to match individual skin sensitivity, ensuring safe daily use. Ingredients & Formulation No exclusive skincare is required. The device enhances the efficacy of any existing product by supporting electroporation-based absorption. Product Benefits DURIT-V emits 120 irregular pulses per minute to stimulate ATP production and improve cellular activity. It features two key modes—Lifting and Lymphatic Drainage—for comprehensive care across the face and body. Packaging & Design Its futuristic gray-and-neon-green palette supports gender neutrality and strong social media appeal. The minimal, intuitive form was designed for global resonance, especially within SNS and short-form content platforms.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
DURIT-V, developed by ILLON Co., Ltd., embodies the company’s commitment to sustainability, ethical responsibility, and global environmental standards. The brand actively practices ESG management and was awarded an A-grade ESG rating by the Korea Productivity Center. ILLON holds multiple international certifications, including ISO 9001 (Quality Management), ISO 14001 (Environmental Management), ISO 37001 (Anti-Bribery Management), and ISO 45001 (Occupational Health and Safety), proving its transparent and responsible business practices. The DURIT-V device casing is made of single-material ABS, promoting easier recycling and minimizing material complexity. Its FSC-certified paper packaging, including inner trays, reduces environmental impact and supports responsible forest practices. By using AAA batteries, the device is free from lithium-related transport hazards and can be safely and easily operated globally, regardless of regional power standards. This enables smoother exports, reduced logistics costs, and greater accessibility. Designed with bioelectricity-mimicking microcurrent technology, DURIT-V offers long-term, consistent use without frequent replacement, aligning with the brand’s environmental responsibility. Unlike many beauty devices that require exclusive skincare lines, DURIT-V is compatible with any existing skincare products. This not only enhances consumer convenience but also reduces unnecessary consumption, packaging waste, and environmental footprint. ILLON’s ethical commitment is also demonstrated through ISO 37001, ensuring anti-corruption compliance across its operations, and ISO 45001, which safeguards worker health and safety. As a result, DURIT-V represents more than just a beauty tool—it reflects the values of transparency, environmental care, and ethical manufacturing. The brand actively avoids greenwashing by incorporating verifiable certifications, sustainable materials, and long-term usability into product development. ILLON aims to position DURIT-V not only as an innovative beauty device but as a part of a conscious consumer lifestyle that values function, ethics, and sustainability. As the global beauty industry shifts toward eco-friendly and responsible innovation, DURIT-V leads by example, offering a high-quality, sustainable, and ethically manufactured device that meets both professional and personal skincare needs with integrity.
Market positioning & distribution countries
DURIT-V is strategically positioned as a daily-use home beauty device designed to promote “skin fitness” without the need for clinic visits. With a strong emphasis on simplicity, portability, and microcurrent technology, it targets wellness-conscious consumers seeking non-invasive skincare solutions in their daily routine. The device is currently distributed through a multi-channel approach, including online via the official website (duflow.co.kr), offline through aesthetic salons, and social media marketing with influencers, enhancing both accessibility and consumer trust. Internationally, DURIT-V is already sold in Hong Kong, Ukraine, Uzbekistan, Vietnam, and Thailand. Exclusive distribution agreements are in the finalization stage for Japan and Romania. The device has obtained KC, CE, FCC, and RoHS certifications. TheFCC Part 15 compliance is scheduled for completion in Q4 2025 to support U.S. market entry. After certification is finalized, sales will be launched in the U.S. online market through an authorized distribution partnership. DURIT-V will continue to expand its presence through global online platforms, retail collaborations, and salon partnerships. The brand aims to establish a unique market position in the evolving home beauty tech industry by aligning with modern consumers’ lifestyles and sustainability values.
Certifications & Patents
DURIT-V has acquired the following official certifications from third-party organizations: -KC (Korea Certification) -CE (European Conformity) -FCC (Federal Communications Commission, U.S.) -RoHS (Restriction of Hazardous Substances Directive, EU) In addition, FCC Part 15 certification, which regulates radio frequency emissions for electronic devices in the U.S., is currently in progress to support broader market entry into North America. These certifications ensure that DURIT-V meets essential safety, electromagnetic compatibility, and environmental protection standards required for global distribution. All certifications have been obtained specifically for the DURIT-V model, ensuring that the product adheres to international compliance protocols. The manufacturer, ILLON Co., Ltd., has also obtained ISO 9001 (Quality Management), ISO 14001 (Environmental Management), ISO 37001 (Anti-Bribery), and ISO 45001 (Occupational Health and Safety), reinforcing the company's dedication to quality and ethical manufacturing.

Timeline

22 July 2025

Platform Opening

30 September 2025

Entries closing

24 October 2025

Finalists Announcement

12 November 2025

Awards Ceremony
Winners Announcement

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