CTKCLIP
Cica Bounce Enzyme Powder-to-Pack Wash
A formula conceived as a powder cleanser that stretches into a mochi-like face pack when activated with water. Its elastic morphing texture adheres to the skin, in order to prolong the formula’s enzyme action, for optimized keratolytic efficacy, helping to smooth the skin. Among the formula’s ingredients are Centella asiatica leaves – rather than just the extract – providing a visual authenticity cue and delivering calming care directly to sensitive skin. And dual enzymes derived from papaya and pineapple gently break down proteins and dead cells, refining skin texture without irritation. Together, this synergy of ingredients provides effective cleansing, soothing, and mild exfoliation in one product. The formula is vegan; free from sulfates, silicones, and PEGs; is suitable for sensitive skin; and meets global clean beauty standards. Additionally, the powder format reduces water usage in production and transport, lowering the environmental impact.
Booth#: 8-C09
This product is a finalist in the category Skin Care Formula of Cosmopack Asia 2025
Product Headline
A formula conceived as a powder cleanser that stretches into a mochi-like face pack when activated with water. Its elastic morphing texture adheres to the skin, in order to prolong the formula’s enzyme action, for optimized keratolytic efficacy, helping to smooth the skin. Among the formula’s ingredients are Centella asiatica leaves – rather than just the extract – providing a visual authenticity cue and delivering calming care directly to sensitive skin. And dual enzymes derived from papaya and pineapple gently break down proteins and dead cells, refining skin texture without irritation. Together, this synergy of ingredients provides effective cleansing, soothing, and mild exfoliation in one product. The formula is vegan; free from sulfates, silicones, and PEGs; is suitable for sensitive skin; and meets global clean beauty standards. Additionally, the powder format reduces water usage in production and transport, lowering the environmental impact.
Product Description
The Cica Bounce Enzyme Powder to Pack Wash introduces a new cleansing category as the first sulfate-free powder cleanser combining real Centella leaves with papaya and pineapple enzymes. When mixed with water, it transforms into an elastic, mochi-like pack that adheres to skin, boosting enzymatic exfoliation while soothing irritation. Unlike traditional cleansers with over 90% water, this waterless formula is composed entirely of active ingredients. A 100g size requires only 1g per wash, ensuring long-lasting freshness and effective use. Its dual function as both wash and pack offers versatile, multi-benefit care.
Claims & Benefits
'- Powder-to-Pack Innovation: Elastic morphing texture that adheres like a pack, cleanses like a wash
- Real Nature: Real Centella Asiatica leaves for visible soothing care
- Dual Enzymes: Papaya & pineapple enzymes gently exfoliate and refine skin
- 2-in-1 Care: Works as both a daily face wash & nourishing pack
- Clean & Safe: Sulfate-free, vegan, cruelty-free, PEG-free; ideal for sensitive skin
- Eco-Forward: Powder format reduces water consumption in production & shipping
Technical Details
CTKCLIP.COM developed this formula with Elastic Powder Morphing Technology, creating a cleanser that stretches into a mochi-like pack when activated with water. Unlike conventional powder washes that quickly dissolve, this elastic texture adheres closely to skin, prolonging enzyme action for optimized keratolytic efficacy.
The formula is enriched with real Centella Asiatica leaves—not just extract—providing visible authenticity and delivering calming care directly to sensitive skin. Dual enzymes from papaya and pineapple gently break down proteins and dead cells, refining texture without irritation. Together, this unique synergy provides effective cleansing, soothing, and mild exfoliation in one product.
The sulfate-free, vegan, PEG-free, and cruelty-free system ensures safety and comfort for even delicate skin types. The powder format also reduces water usage in production and transport, lowering environmental impact.
This product is not merely a cleanser, but a category-defining skincare technology—a multi-functional wash and pack in one, designed for modern consumers who value efficacy, sensorial pleasure, and sustainability.
Launch date (mm/dd/yy)
11/30/2025
Price List, Target Consumer & Market Segments
The Cica Bounce Enzyme Powder-to-Pack Wash is positioned in the premium masstige segment, balancing innovation with accessibility. Its unique value lies in combining elastic Powder-to-Pack texture with real Cica leaves and dual fruit enzymes, offering luxury-level performance at an approachable price.
Target consumers include:
- Gen Z & Millennials seeking multifunctional, sensorial, and “shareable” clean beauty.
- Sensitive skin users demanding sulfate-free, vegan daily care.
- Eco-conscious buyers valuing reduced water footprint and recyclable packaging.
- Market segments: Global premium retailers (Sephora, Ulta), K-Beauty abroad, and eco-conscious indie markets.
Website and Social Channel/s
The Cica Bounce Enzyme Powder-to-Pack Wash will be first showcased on the CTKCLIP platform, where global partners and consumers can explore its innovation and benefits. Our official website and social media channels will go live at the time of commercial launch, providing engaging content that highlights the product’s elastic Powder-to-Pack texture, real Cica leaves, and enzyme-powered clean formulation. Digital activations will include TikTok, Instagram, and YouTube, focusing on sensorial demonstrations and educational storytelling. By combining CTKCLIP’s B2B reach with upcoming consumer-facing channels, we ensure strong visibility across both professional and retail audiences.
What sets your product apart and why is it innovative and special?
The Cica Bounce Enzyme Powder-to-Pack Wash is the first cleanser of its kind to merge Elastic Morphing Texture, Real Cica Leaves, Dual Enzymes, and a Sulfate-Free Clean Formula.
While powder cleansers already exist, none have combined these four innovations. The mochi-like morphing texture adheres to skin, extending enzymatic action, unlike powders that rinse away instantly. The inclusion of real Centella leaves—not just extracts—delivers authentic soothing benefits consumers can see. The dual enzyme system from papaya and pineapple provides effective yet gentle exfoliation, creating visible refinement without irritation.
Beyond functionality, the cleanser’s dual use as both a wash and a pack offers versatility and efficiency, meeting the lifestyle needs of today’s beauty consumer. By excluding sulfates, silicones, and PEGs, it ensures compatibility with sensitive skin and clean beauty standards worldwide.
This innovation does not merely improve an existing format—it creates a new category: the Powder-to-Pack Cleanser. With sensorial delight, multifunctionality, and eco-conscious formulation, it represents CTKCLIP’s dedication to shaping the future of skincare.
How do you promote your product on multiple channels?
The Cica Bounce Enzyme Powder-to-Pack Wash will be first launched on the CTKCLIP platform, showcasing its innovation directly to global indie brands and buyers. Through CTKCLIP, partners experience the product’s unique advantages—elastic Powder-to-Pack texture, real Cica leaves, and clean enzyme system—via interactive digital storytelling and curated sampling. Consumer-facing promotion includes TikTok and Instagram campaigns highlighting the stretchy texture, YouTube/IG Reels educating on natural actives, and press/influencer seeding to position it as the first Powder-to-Pack cleanser. In-store demos further bring the sensorial “mochi-touch” experience to life, enhancing visibility across both B2B and B2C audiences.
How does your product meet the evaluation criteria of its category?
Our submission meets the Innovation Technology Award (Skincare/Cleansing) criteria through:
- Innovation: First-ever Powder-to-Pack Cleanser combining Elastic Morphing Texture + Real Cica Leaf + Dual Enzyme System.
- Efficacy: Enhanced exfoliation & soothing in one, with prolonged contact time compared to traditional powders.
- Sustainability: Sulfate-free, vegan, reduced water footprint, minimal packaging.
- Market Readiness: Retail-friendly price point, global compliance (sulfate-free, PEG-free, cruelty-free).
- Consumer Relevance: Multifunctionality (wash + pack), sensorial delight, and visible natural ingredients resonate with Gen Z & Millennial clean beauty consumers.
Market positioning & distribution countries
Distribution Channel (Positioning):
Positioned in the premium masstige clean beauty segment, balancing innovation with accessibility. Distributed through CTKCLIP.COM, the product is designed for global brand partners, indie labels, and premium retailers such as Sephora, Ulta, and eco-conscious e-commerce platforms.
Distribution Countries (Already Available):
The product will debut globally through the CTKCLIP platform and be presented at international beauty exhibitions, ensuring exposure to worldwide markets.
Desired Distribution Countries (Expansion):
Expansion is targeted to North America (US, Canada), Europe (UK, France, Germany, Italy, Spain), and Asia-Pacific (Japan, Korea, China, Southeast Asia), with focus on markets that value multifunctional, eco-conscious, and sensorial skincare solutions
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Brand Commitment to Sustainability, Ethical Practices, and Social Responsibility
CTKCLIP is committed to responsible innovation across formula, packaging, and sourcing.
- Formula: Vegan, cruelty-free, sulfate-free, PEG-free. Uses renewable, plant-derived actives (real Centella leaves, papaya & pineapple enzymes).
- Packaging: Minimal, recyclable paper-based and lightweight designs to reduce environmental footprint.
- Water Footprint: Powder format reduces water use during manufacturing and transportation.
- Ethical Sourcing: Partnership with suppliers ensuring traceability, fair trade practices, and ethical sourcing of natural ingredients.
- Certifications & Practices: Aligned with global clean beauty standards; progressing toward formal cruelty-free certification (Leaping Bunny/PETA).
- Social Responsibility: Supporting indie brands & small businesses via CTKCLIP platform, enabling sustainable and inclusive access to innovation.
Certifications and Patents
N/A
Timeline
22 July 2025
Platform Opening
30 September 2025
Entries closing
24 October 2025
Finalists Announcement
12 November 2025
Awards Ceremony
Winners Announcement