Beaute Mediterranea / DSD de Luxe
VITALITY Exfoliating Shampoo
Turmeric exosomes, peptides, and vegan keratin are among the ingredients in this exfoliating shampoo, which supports scalp vitality, hair resilience, and hair longevity. The turmeric exosomes, at a concentration of billions per milliliter, are rich in curcumin, and extend scalp and hair’s youthful appearance. Also in the formula are niacinamide, peptides, plant-based keratin, hydrating agents, and amino acids that reinforce the hair fiber. And natural peach exfoliating granules remove impurities, dead cells, and excess sebum while preserving hair fiber integrity. The granules are incorporated without the use of synthetic gums, preserving their integrity while maintaining a fluid base that leaves no residue. The shampoo deeply hydrates, fortifies strands, and protects against visible signs of hair aging. It promotes fuller, stronger, more radiant hair and a balanced, healthy scalp. The formula is vegan, sulfate-free, and silicone-free and for all hair types, to rejuvenate texture and preserve longevity.
Booth#: 1E-D3B Section: Branded Finished Products
This product is a finalist in the category Hair Products of Cosmoprof Asia 2025
Product Headline
Turmeric exosomes, peptides, and vegan keratin are among the ingredients in this exfoliating shampoo, which supports scalp vitality, hair resilience, and hair longevity. The turmeric exosomes, at a concentration of billions per milliliter, are rich in curcumin, and extend scalp and hair’s youthful appearance. Also in the formula are niacinamide, peptides, plant-based keratin, hydrating agents, and amino acids that reinforce the hair fiber. And natural peach exfoliating granules remove impurities, dead cells, and excess sebum while preserving hair fiber integrity. The granules are incorporated without the use of synthetic gums, preserving their integrity while maintaining a fluid base that leaves no residue. The shampoo deeply hydrates, fortifies strands, and protects against visible signs of hair aging. It promotes fuller, stronger, more radiant hair and a balanced, healthy scalp. The formula is vegan, sulfate-free, and silicone-free and for all hair types, to rejuvenate texture and preserve longevity.
Product Description
Hair ages six times faster than skin. That’s why Vitality was designed to address hair longevity by focusing on the scalp. We developed a physical exfoliant to remove dead cells and enhance active ingredient penetration. The formula features plant-derived turmeric exosomes containing DNA/RNA fragments, curcumin, and the peptide to rebalance the microbiome, plus vegan keratin to fortify hair fibers. This biotechnology-driven synergy helps preserve scalp and hair vitality in a timeless way.
Claims & Benefits
Step 1 in your anti-aging hair ritual, VITALITY Exfoliating Shampoo combines regenerative turmeric exosomes (billions per milliliter) and peptides with gentle surfactants to cleanse and care for scalp and hair. Natural peach exfoliating granules remove impurities, dead cells, and excess sebum while preserving fiber integrity. Deeply hydrates, fortifies strands, and protects against visible signs of hair aging. Promotes fuller, stronger, more radiant hair and a balanced, healthy scalp. Vegan, sulfate-free, and silicone-free formula. Suitable for all hair types, especially those seeking to rejuvenate texture and preserve hair longevity over time.
Technical Details
Formulated with regenerative ingredients for hair longevity. Features turmeric-derived exosomes delivering billions of units per milliliter, rich in DNA and RNA fragments (PDRN), curcumin and anti-aging peptides 🔬 that support cellular renewal and microbiome balance. The formula also includes niacinamide, plant-based keratin 💧, hydrating agents and amino acids that reinforce the hair fiber.
INCI: AQUA (WATER), SODIUM LAUROYL METHYL ISETHIONATE, CELLULOSE ACETATE, COCAMIDOPROPYL BETAINE, GLYCERIN, SCLEROTIUM GUM, PEG-120 METHYL GLUCOSE TRIOLEATE, ACETYL HEPTAPEPTIDE-4, ARGININE HCL, PANTHENOL, PRUNUS ARMENIACA (APRICOT) SEED POWDER, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, THREONINE, WHEAT AMINO ACIDS, SERINE, POLYQUATERNIUM-10, PHYTIC ACID, TETRASODIUM GLUTAMATE DIACETATE, SOY AMINO ACIDS, PENTYLENE GLYCOL, SODIUM CHLORIDE, PROPANEDIOL, POTASSIUM SORBATE, BENZYL ALCOHOL, SODIUM BENZOATE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, HYDROXYACETOPHENONE, PARFUM (FRAGRANCE).
The 200 ml packaging is made of recycled rPE ♻️ with an ergonomic shape 🧴 and dosing cannula for targeted scalp application. Demo available here: exfoliating shampoo exosomes. Last up to 20 washes (≈5 months). Yuka score: excellent ✅. Design follows top trends: sustainability, precision and sensory appeal ✨.
Launch date (mm/dd/yy)
08/02/2025
Price List, Target Consumer & Market Segments
Price: €29 (200 ml), with approximately 5 months of use applying 10 ml weekly. Designed for inclusive consumers of all genders aged 25 to 65 who seek to preserve scalp and hair health over time. Ideal for urban professionals, wellness enthusiasts, and individuals mindful of aging. The transversal concept of hair longevity—rooted in regenerative science and microbiome care—is revolutionizing how we think about longevity beyond the skin, integrating beauty, well-being, and inclusive innovation. Positioned within the premium segment.
Website and Social Channel/s
Official website https beautemediterranea com gb shop all 56 exfoliating shampoo vitality range step 1 html Instagram https www instagram com p DMKUVBnvGbu LinkedIn https www linkedin com company 86462736 admin page posts published TikTok https www tiktok com beautemediterranea video 7517305541958389014 Our communication channels reflect the universe of Beauté Mediterranea Content is curated from the product’s perspective and its use the science behind its ingredients Beauté Science the user s real needs Client Entertainment – BeautéLover the Mediterranean lifestyle Mediterráneo and the brand’s commitment to sustainability This multi angle narrative connects with a diverse conscious audience devoted to regenerative
What sets your product apart and why is it innovative and special?
Exfoliating Shampoo Vitality pioneers transversal longevity, merging regenerative science, plant biotechnology, and sustainability. Its formula features curcuma-derived exosomes rich in curcumin and plant-based PDRN, helping extend the youth of the scalp and hair. The sulfate-free texture allows precise application via dosing cannula, enhancing both efficacy and sensory experience while respecting scalp sensitivity.
A key innovation lies in the galenic formulation challenge: achieving a stable suspension of natural peach granules without precipitation and without the use of synthetic gums that leave residue on the hair. This required extensive R&D and resulted in a unique exfoliating shampoo texture that does not exist elsewhere on the market. The formula preserves the integrity of the granules while maintaining a clean, fluid base that exfoliates gently and effectively.
From formulation to packaging, every element reflects a commitment to biotech excellence and sustainable innovation. The product is housed in recycled and recyclable rPE packaging, manufactured using 100% renewable energy, and developed with ethically sourced ingredients.
This innovation transforms the cosmetic routine into a longevity-driven hair ritual, centered on well-being, inclusivity, and scientific precision.
How do you promote your product on multiple channels?
Our product promotion strategy blends online and offline activations, connecting with consumers through multiple channels. Digitally, we actively engage on social media with an educational, emotional, and approachable tone that brings cosmetic science closer to everyday users.
Through Instagram, we share content that explains what exosomes are and how they support hair longevity https://www.instagram.com/p/DJ4pPKTOtpY/
, raise awareness among our Beauté Lovers with messages like “Did you know hair ages too?(https://www.instagram.com/p/DLwkYsNBb2x/
and guide users through step-by-step routines to simplify adoption https://www.instagram.com/p/DKzoIBpvFe3/?img_index=1
. We also reveal behind-the-scenes insights into our campaigns, creating transparency and emotional connection https://www.instagram.com/p/DKALr7sIFeR/.
Offline, we collaborate actively with parapharmacies and Clarel Senses perfumeries, organizing live events, promotional activities, and visibility campaigns. These include personalized consultations, product demonstrations, and sensory rituals that allow consumers to experience the benefits directly. Clarel Senses offers a wellness-focused space ideal for conveying our values around inclusive innovation, longevity and sustainable hair care.
Additionally, we engage wellness experts, stylists and scientific educators through interviews, bite-sized learning capsules, and audiovisual content that broaden message reach. This multichannel approach creates strong connections with a diverse, informed community committed to conscious self-care and regenerative beauty.
How does your product meet the evaluation criteria of its category?
The development of this exfoliating hair shampoo marks a breakthrough in its category, thanks to its transversal approach to longevity, regenerative science, and sustainability. The formulation challenge lay in creating a sulfate-free fluid texture that exfoliates without abrasion, respecting scalp sensitivity while allowing precise application through a dosing cannula.
The formula integrates cutting-edge exfoliating technology, combining plant-based PDRN that promotes cellular regeneration; curcuma-derived exosomes rich in curcumin and exosomal peptides that enhance hair density, resilience, and longevity; and the peptide, scientifically proven to balance the scalp microbiota, reduce sensitivity, and reinforce the skin’s double barrier.
This holistic approach meets key evaluation criteria such as ingredient innovation, demonstrated efficacy, functional design, and responsible sustainability. The packaging is made from recycled and recyclable rPE, production is powered by 100% renewable energy, and raw materials are ethically sourced.
The advanced sensory experience, paired with an educational and emotionally resonant brand narrative across physical and digital channels, elevates the cosmetic routine into a conscious, regenerative hair ritual.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
Promoting a More Human Beauty
https://beautemediterranea.com/gb/content/4-about-us
Beauté Mediterranea is a vegan, sustainable, and transparent cosmeceutical brand born in Barcelona in 1979. Since its inception, it has championed effective and responsible cosmetics, developed under strict ethical and environmental standards.
All products are formulated with high-concentration natural ingredients, free from petrochemicals, parabens, silicones, artificial colorants, and sulfates. Its approach is grounded in scientific innovation with a conscious perspective on hair and skin care.
Sustainability is integrated throughout the product lifecycle. The company’s factory and offices operate on 100% renewable energy, and its packaging is made from recycled and recyclable rPET. Cardboard components are locally sourced from FSC-certified suppliers, ensuring responsible forestry practices. Beauté Mediterranea also develops more sustainable formats, including refill systems and redesigned dosing solutions.
On the social responsibility front, the brand actively participates in environmental projects such as marine reforestation in the Mediterranean, including the restoration of Posidonia meadows in the Balearic Islands. It is also part of the 1% for the Planet movement, donating a portion of its annual revenue to environmental NGOs.
Local production and proximity-sourced ingredients help reduce the company’s carbon footprint. Additionally, the lab promotes workplace inclusion and female leadership, with multidisciplinary teams in R&D, quality, and management made up predominantly of women.
Beauté Mediterranea views beauty as an ethical, regenerative, and conscious act—where each product is part of a system that respects people and the planet.
Market positioning & distribution countries
Beauté Mediterranea has a hybrid distribution strategy encompassing both online and perfumery channels. We are currently present in Spain, France, Kazakhstan, Germany, China, and the Gulf region, and we are seeking to expand our presence further in Europe, Asia, and America.
Why Choose Beauté Mediterranea for Distribution?
Firstly, we have been cosmetic manufacturers since 1979 in Barcelona, giving us a global market vision. For Beauté Mediterranea, we have selected only the best and most effective products.
Secondly, our brand has a unique positioning and is easy for consumers to understand. We offer highly effective products with green technology that transforms natural ingredients into powerful molecules for the skin, providing surprising textures that make for a very pleasant experience, all while ensuring efficacy tested under dermatological control. Moreover, we are a vegan and sustainable brand.
Attached, you will find the brand and laboratory catalog, as well as application videos.
Videos Facilities:
https://www.rofersam.com/wp-content/uploads/2024/05/Rofersam%20%20Home%20Web%20Demo%2005%20Espan%CC%83ol_compress.mp4
Certifications & Patents
200 words maximum this description will be published online Since its founding in 1979 Beauté Mediterranea has specialized in dermatological cleanical and selective cosmetics offering a full service approach—from exclusive formula development to packaging manufacturing and delivery The brand is committed to scientific excellence sustainability and ethical innovation THA FACTORY holds the ISO 22716 certification which ensures compliance with international Good Manufacturing Practices GMP for cosmetics This third party certification guarantees that all production processes meet rigorous standards for quality safety and traceability The company’s facilities operate with a 100 renewable energy supply and all raw materials are responsibly sourced and extracted using environmentally friendly methods Packaging is made from recycled and recyclable rPET and cardboard components are locally sourced and FSC certified Among its patented innovations is SynerAge 9™ a molecule that combines Mediterranean origin ingredients with global anti aging action This active targets nine visible signs of aging—such as loss of firmness dehydration pigmentation irregularities and uneven texture Featured in the Age Pro 9 serum SynerAge 9™ merges niacinamide B3 Chlorella Vulgaris extract and a complex of peptides Palmitoyl Oligopeptide and Palmitoyl Tetrapeptide 7 for a synergistic rejuvenating effect These certifications and patents reflect Beauté Mediterranea’s dedication to
Timeline
22 July 2025
Platform Opening
30 September 2025
Entries closing
24 October 2025
Finalists Announcement
12 November 2025
Awards Ceremony
Winners Announcement