Farmskin

SUPERFOOD FOR HAIR (Hair Mask)

Experience effective hair care and management with the simple home care offered by Superfood hair mask!

Stand Number: 3G-B1B Venue: Hong Kong Convention & Exhibition Centre

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PRODUCT HEADLINE

Experience effective hair care and management with the simple home care offered by Superfood hair mask!

COUNTRY OF ORIGIN

Republic of Korea

PRODUCT DESCRIPTION

Superfood hair mask offers perfect yet simple hair care to recover damaged hair to be healthy and shiny with nutrient ingredients from nature. You can enjoy professional hair care at home with our patented third generation hair mask, which has the excellent fit with stretchy elastic fabrics that are convenient even for long hairs. A breathable elastic cap prefilled with essence can take up to 1m long hair, not leaving the scalp sticky and sweaty. You can simply wear the hair mask like a cap and freely move around.

LAUNCH DATE

07/09/2019

WHAT MAKE THIS PRODUCT SO SPECIAL?

Farmskin's patented third-generation hair mask is made out of breathable fabric that wicks away moisture with its superior breathability and does not leave skin sticky and sweaty. It keeps the concentrated treatment inside and does not let it leak. It feels like 100% pure cotton, offering comfortable fit. There is no need to fasten the mask or use the sticker; you can simply wear it like a cap. The treatment serum is made out of nature-oriented ingredients and functional ingredients that provide a synergistic effect. Keratin, which resembles the structure of hair, effectively heals damage. Panthenol hydrates and nourishes the hair, and ceramide provides a protective barrier for hair.

WHAT IS YOUR MULTI-CHANNEL MARKETING STRATEGY TO MAKE YOUR PRODUCT OUTSTANDING FROM OTHERS? (FROM ONLINE TO OFFLINE)

We adopt both online and offline multi-channel marketing strategies to stand out from a myriad of skincare products. We are currently promoting our products via social media marketing actively, managing and communicating through global instagram accounts in over 10 countries. Our marketing managers upload country-specific content regularly. Influencer marketing is distinctively done for each country, reflecting different social media culture in different countries. For example, Naver blog, one of the most active platforms in Korea, marketing is adopted in Korea. In order to grasp the market needs, we utilize preuser or market research companies for each product. Moreover, promotions (e.g. discount events) in offline stores and online channels are held to create brand awareness in a number of countries.

HASHTAG USED TO PROMOTE YOUR PRODUCT AT SOCIAL MEDIA PLATFORM?

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