DEAR DAHLIA

Paradise Dream Velvet Lip Mousse

PARADISE DREAM VELVET LIP MOUSSE is a 100% vegan high-pigment liquid lipstick infused with effective Antioxidant properties of the Dahlia Flower Extract

Stand Number: 5C-K3B Venue: Hong Kong Convention & Exhibition Centre

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PRODUCT HEADLINE

PARADISE DREAM VELVET LIP MOUSSE is a 100% vegan high-pigment liquid lipstick infused with effective Antioxidant properties of the Dahlia Flower Extract

COUNTRY OF ORIGIN

South Korea

PRODUCT DESCRIPTION

Paradise Dream Velvet Lip Mousse is a weightless, high-performance lip formula with a unique whipped velvety texture that effortlessly glides onto your lips. With the pigmentation of a lipstick and the long-lasting wear of a lip tint, the formula boats a soft-focus powdery matte finish, while Ecocert & USDA-certified organic oils and butters hydrate and nourish lips. Infused with Dahlia Variabilis Flower Extract which has proven Antioxidant properties, the formula adds effective skincare benefits to the long-lasting, high-impact color.

LAUNCH DATE

08/06/2019

WHAT MAKE THIS PRODUCT SO SPECIAL?

- Vegan formula that offers rich color payoff through perfectly-balanced combination of pigments without the use of Carmine- a widely used animal-derived ingredient for red shades. - Infused with Dahlia Variabilis Flower Extract which has proven Antioxidant properties to help protect the skin from free radicals, prevent damages and provide anti-aging benefits to promote healthy-looking lips. - Perfect mousse texture that combines silky smooth texture, weightless wear, and seamless coverage that glides on to give a powdery matte finish without the drying discomfort and flakiness. - Ultra-portable packaging with Dear Dahlia's signature marble and pink gold design - Enriched with certified organic oils and butters for nourishing care - 100% Vegan & Cruelty Free (Certified by PETA's Beauty Without Bunnies Program)

WHAT IS YOUR MULTI-CHANNEL MARKETING STRATEGY TO MAKE YOUR PRODUCT OUTSTANDING FROM OTHERS? (FROM ONLINE TO OFFLINE)

Dear Dahlia's Paradise Dream Velvet Lip Mousse boasts an innovative liquid lip formula with a unique mousse texture. In order to highlight this, digital marketing involving video clips and various content have gone live to introduce the product. Through our social media such as official YouTube, Facebook and Instagram, we launched a short film showcasing the product's silky smooth texture and bold colors. We also gained organic endorsements from top-tier, celebrity makeup artists and influencers from Korea such as RISABAE (YouTube- 214K subscribers) who also collaborated with our brand for a giveaway event to allow customers to experience first-hand this unique and highly effective lip product. Furthermore, we gained international endorsement from Hollywood makeup artists in the US (ie. Dendol, Lusine Galadjian) and well-known European influencers such as Catherine Poulain, as well as established online magazine, Donnamoderna. The product's quality and appeal were also confirmed by 2019 ALLURE's Best of Beauty Award- a title that was given through blind testing and choice of Korean consumers and Allure Beauty Editors.

HASHTAG USED TO PROMOTE YOUR PRODUCT AT SOCIAL MEDIA PLATFORM?

#VEGANMAKEUP #lipmousse #Cleanbeauty