LIFT&GO Eye Stick by Italcosmetici Srl

Launch Worldwide Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)

01/09/2026

Product Description (No Prototypes accepted)

The LIFT&GO Eye Stick is a hybrid skin-care-make-up eye-contour treatment. The lightweight, tinted formula is infused with active ingredients to smooth and lift the skin around the eye. They include sponge spicules for a smoothing, texture-blurring effect; pullulan, a skin-smoothing, film-forming polysaccharide for instant lifting; acetyl hexapeptide-8, an immediate lifting-effect peptide; Eye'fective™, a hawthorn and Arabian jasmine flower complex for the eye contour; Meiview™, or Bacillus ferment, an eye-contour active; and hyaluronic acid for comfort. The tint, meanwhile, comes from iron oxides. The silky texture glides without drag, so it can be used on the go. In tests on the Eye'fective™ complex of hawthorn and Arabian jasmine flowers at 2% over 28 days, women experienced 27% more lifted eyelids versus the placebo. The stick comes in a refillable mono-material pack with 30% PCR materials, and the formula is free from mineral oils, silicones, microplastics, and parabens.

Research, Clinical Tests & Trials Results (Safety & Dermatological)

• Eyelid lifting: Eye'fective™ complex (hawthorn + Arabian jasmine flowers), 2% vs placebo, split-face, 20 women aged 40–60, twice daily for 28 days: +19% at day 14, +27% at day 28. • Under-eye appearance: Eye'fective™ 2% vs placebo, 20 women aged 40–60, 14 days: −19% under-eye colour contrast. In a 28-day consumer panel (40 volunteers), 70% noticed visibly reduced under-eye bags and 60% a lifting effect. • Instant lift: Pullulan 5% vs placebo, half-face, 20 women: significant contour tightening at 30 and 60 minutes (p<0.05); crow's feet wrinkle depth significantly reduced after 180 minutes (3D analysis, p<0.05–0.01). Supporting in vitro data (Eye'fective™): −89% vascular permeability, +115% collagen I synthesis, −75% glycation, −21% melanin.

Claims & Benefits

• Instant lifting effect on the eye area • Visibly blurs fine lines and smooths skin texture • Evens the appearance of the eye contour (tinted formula) • Visibly refreshes the look of under-eye bags and dark circles • Fresher, more awake, revitalised gaze • Silky, lightweight glide • Mess-free, easy application anytime, anywhere • Hybrid skincare and make-up benefits in one swipe • Refillable, mono-material pack

Technology Features

• Sponge spicules for a smoothing, texture-blurring effect • Pullulan: skin-smoothing film-forming polysaccharide for an instant lifting effect • Acetyl Hexapeptide-8: immediate lifting-effect peptide • Eye'fective™: hawthorn and Arabian jasmine flower complex for the eye contour • Bacillus Ferment (Meiview™): eye-contour active • Hyaluronic acid (hydrolyzed and sodium hyaluronate) for comfort • Tinted with iron oxides • Silky stick format for precise, mess-free application • Refillable mono-material pack with 30% PCR • Free from mineral oils, silicones, microplastics and parabens

Packaging Materials

• Mono-material PP pack, easy to recycle • 30% post-consumer recycled (PCR) content • Refillable system: only the formula is replaced

Website and/or Social Media Channels + Editorial pitch

Instagram, LinkedIn, TikTok and the brand website. LIFT&GO Eye Stick is a refillable tinted skincare treatment designed for an instantly smoother, lifted-looking and more awake eye contour. Its fresh, silky-smooth stick glides effortlessly over the delicate eye area, combining targeted skincare performance with effortless on-the-go application. Spicules, Pullulan, hyaluronic acid derivatives and an immediate lifting-effect peptide help visibly smooth, blur the appearance of fine lines, support hydration and refresh the look of tired eyes. The lightweight tint helps create a more even-looking complexion in one swipe, making LIFT & GO™ an innovative hybrid between skincare and makeup. Its compact, mess-free format is ideal for use anytime, anywhere, before makeup or throughout the day. Designed with sustainability in mind, the refillable mono-material pack contains 30% PCR, combining high-performance beauty with a more conscious routine. Immediate lifting-effect claim subject to testing. Editorial Pitch "Skincare actives locked in a solid stick: instant lift and blur for tired eyes, in one refillable swipe."

Product Innovation

LIFT&GO turns the eye-contour treatment into a hybrid skincare and make-up gesture. A single tinted stick combines three actions: instant tightening and smoothing (Pullulan, sponge spicules, lifting peptide), eye-specific actives (Eye'fective™, Bacillus Ferment) and an even-looking finish. The silky texture glides without drag or mess, so women can refresh the look of their eyes anywhere, in one swipe. The innovation extends to the pack: refillable, mono-material PP with 30% PCR, which reduces waste without compromising on the user experience.

Ingredients List & Formulation (INCI List Mandatory)

• Hero ingredients: Acetyl Hexapeptide-8 (instant lifting peptide); Pullulan (smoothing film); Hydrolyzed Sponge (spicules); Eye'fective™ (Crataegus Monogyna Flower Extract, Jasminum Sambac Flower Extract); Bacillus Ferment; Hyaluronic acid. • Free from: mineral oils, all kinds of silicones, microplastics, parabens. • INCI: Acetyl Hexapeptide-8, Agar, Aqua, Bacillus Ferment, Butylene Glycol, Caprylyl Glycol, Chitosan, CI 77491, CI 77492, Citric Acid, Crataegus Monogyna Flower Extract, Ethylhexylglycerin, Glycerin, Glyceryl Caprylate, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sponge, Jasminum Sambac (Jasmine) Flower Extract, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, PPG-26-Buteth-26, Propanediol, Pullulan, Silica, Sodium Benzoate, Sodium Hyaluronate, Xanthan Gum.

How to use it

• Glide the stick directly onto clean skin along the under-eye area and outer corner of the eye, avoiding contact with the eyes. • One swipe delivers tint and instant smoothing, with no need to blend. • Use every morning, alone or before make-up; re-apply during the day whenever the eyes look tired. • When finished, replace only the formula refill.

Sustainability List of Certifications

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Certifications & Patents

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IN PARTNERSHIP WITH

LIFT&GO Eye Stick

This product is a finalist in the category Make-up Formula of Cosmopack Asia 2026