Blanc Shift Serum-in-CC by Elroel

Launch Date (First worldwide launch must have been launched within 12 months prior to the event)

2026.10'

Retail Price & Fill Sizes

25ml

Product Description (Function, Benefits, and Target Consumer)

Blanc Shift Serum-in-CC is a CC cream formulated with three different-colored capsules and pigments that blend upon application, so the serum transforms from a clear color to create a smooth, camera-filter-like complexion. Indeed, the product’s name reinterprets CC so it stands for “Camera Correcting.” The color-changing technology sees the three colored capsules and a single pigment blend into a customized shade according to rubbing intensity and frequency, with the serum available in nine shades. Meanwhile, the product’s triple-finish effect combines skin-texture blurring, sebum control, and adherence. Ingredients include squalane and sodium hyaluronate for hydration; palmitoyl tripeptide-1 for skin elasticity; water-soluble collagen to care for skin elasticity and hydration; and panthenol to soothe and hydrate the skin. Presented in a pack with a brush built into the base for blending, the product provides natural, even-toned coverage without dullness or a white cast, while the serum-level ingredients deliver hydration and soothing.

Product Innovation

Blanc Shift Serum-in-CC reinterprets CC as “Camera Correcting” through an innovative color-mixing formula. Three key innovations include: **Color-Changing Technology**, where three colored capsules and one pigment blend into a customized shade according to rubbing intensity and frequency; **Clear Color Technology**, delivering clean, bright color without the dullness or white cast common in color-changing products; and **Makeup & Skincare in One**, combining a blurring effect and sebum control with moisturizing ingredients such as squalane, hyaluronic acid, peptides, collagen, and panthenol. Its detachable built-in brush enables easy application and touch-ups anywhere.

Research, Clinical Tests & Trials Results (Safety & Dermatological)

N/A

Product Claims, Benefits, Performance & Consumer Experience

• Color-Changing Effect: The white formula transforms into a shade suited to your skin tone upon rubbing. The final color adapts according to the frequency and intensity of rubbing, becoming more customized with continued blending. • Clear Color: Creates a clear, clean complexion without white cast or dull color payoff. • Filter-Like Skin & Pore Care: A blurring effect softens the appearance of pores and imperfections, while coated powder ingredients help control sebum for smooth-looking skin in photos and videos. • Hydration & Soothing Care: Squalane, hyaluronic acid, and panthenol provide lasting hydration and soothing care even while wearing makeup. • Firming Care: A serum-level formula containing peptides and water-soluble collagen. • Fresh, Adherent Finish: Thinly adheres without an oily feel, minimizing concerns about caking or transfer while enhancing the skin’s natural tone with a bright, lightweight finish. • Anytime, Anywhere, Hygienically: The built-in brush allows application and touch-ups without additional tools. Twist to detach, wash, dry, and reuse. • 9 Shades: A wide shade range accommodates diverse skin tones, combining natural coverage and skincare in one product.

Technology Features

• Color-Changing Formula: A color-changing technology in which three types of color capsules and one pigment within the white formula blend together upon rubbing and transform into color. • Clear Color Technology: Improves the dull color payoff and white cast that have been longstanding limitations of color-changing products. • Triple-Finish Effect: Combines a skin-texture blurring effect, sebum control, and even adherence in a single product. • All-in-One Packaging Design: A brush is built into the bottom of the product, allowing application and touch-ups anywhere without additional tools. • Sustainable Design: The brush can be twisted off, washed, and reused, eliminating the need for disposable tools. • 9-Shade Design: Offers a wide range of shades to cover various skin tones.

Website and/or Social Media Channels + Editorial pitch

• Website: www.elroelglobal.com • Social Media Channels: Instagram [www.instagram.com/elroel_global] / TikTok [www.tiktok.com/@elroel.us.official] • Editorial Pitch: Experience the moment white transforms into your own skin tone: a color-changing CC with no white cast that cares for your skin like a serum, leaving it clear and clean.

Ingredients & Formulation (INCI List Mandatory otherwise you will be disqualified), Olfactive Composition & Sensory Experience (mandatory for fragrance)

• Key Ingredients -Squalane & Sodium Hyaluronate: Provides hydration for dry skin. -Palmitoyl Tripeptide-1: Helps care for skin elasticity. -Water-Soluble Collagen: Helps care for skin elasticity and hydration. -Panthenol: Helps soothe and hydrate the skin. • Texture: A CC cream featuring color capsules mixed within a white formula that blend upon rubbing and transform to match the skin tone.

How to use it

• Dispense an appropriate amount of the product and apply it to the face. • Using the built-in brush at the bottom of the product, spread it evenly from the center of the face outward. • As the white formula blends on the skin and transforms to match the skin tone, gently pat to finish. • Use alone as a lightweight base or apply before foundation. • Frequency of Use: Use during the makeup routine and touch up as needed. • The brush can be easily detached by twisting, then washed and reused.

Sustainability List of Certifications

• FSC-certified paper used • SOY INK • Cruelty-free (No animal testing conducted)

Market positioning & distribution countries

• Market Positioning: A base makeup product combining a serum-inspired skincare concept with CC coverage that changes color to match the skin tone. With its built-in brush, it enables easy and even application and is positioned as a lightweight daily base makeup product. • Distribution Channels: Color makeup specialty stores, department store makeup sections, beauty specialty stores, and online makeup platforms. • Current Distribution Countries: Pre-launch. • Target Distribution Countries: Depending on local regulatory requirements and distribution contract progress, we aim to enter the markets of the United States, Japan, Southeast Asia, Europe, Latin America, and the Middle East.

Certifications & Patents

• EU CPNP, UK SCPN, U.S. MoCRA

IN PARTNERSHIP WITH

Blanc Shift Serum-in-CC

This product is a finalist in the category Make-up Products of Cosmoprof Asia 2026