AMOREPACIFIC

Skin Light TherapyⅡ

Diagnose your skin in 3 seconds, and take care of your skin in 3 minutes. Beauty therapy is a daily routine. Supply ‘moisture, radiance, resilience’ in just 3 minutes with a Synergy Care system that uses micro-current and LEDs.

Stand Number: 1E-C1A Venue: Hong Kong Convention & Exhibition Centre

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PRODUCT HEADLINE

Diagnose your skin in 3 seconds, and take care of your skin in 3 minutes. Beauty therapy is a daily routine. Supply ‘moisture, radiance, resilience’ in just 3 minutes with a Synergy Care system that uses micro-current and LEDs.

COUNTRY OF ORIGIN

South Korea

PRODUCT DESCRIPTION

SKIN LIGHT THERAPYⅡ offers 3 types of skin solution program for every different days. Using its LED lights and micro current technology, each type of LEDs has different effects on your skin. Blue light is focused on supplying moisture for dry skin and yellow light is for making skin even brighter immediately. Red LED emits the longest wavelength light so it can dramatically improve skin elasticity. In addition, its own micro current technology would be helpful for absorbing any kind of skincare products.

LAUNCH DATE

04/01/2019

WHAT MAKE THIS PRODUCT SO SPECIAL?

1. The most important point of effective skincare is ‘steady effort’, therefore SKIN LIGHT THERAPYⅡ is simply designed to highlight its simple user experience. For ease of use, this product has short programs as 3 seconds diagnose & 3 minutes care with simply beautiful exterior design. 2. LED lights which are right up against the face skin make high efficient synergy effect with any kind of skincare products. Especially each different wavelength lights supports moisturizing, brightening and anti-aging following pre-diagnose results. 3. Using micro current technology, it shows high-performance result in anti-aging care. This technology that we used provides electric current into skin cells and activated rejuvenating skin cycle.

WHAT IS YOUR MULTI-CHANNEL MARKETING STRATEGY TO MAKE YOUR PRODUCT OUTSTANDING FROM OTHERS? (FROM ONLINE TO OFFLINE)

We are trying to concentrate our brand contents and sales power on media-commerce such as TV home shopping and E-commerce with SNS platforms. We thought that, since this product is brand-new electronic device, we have to testify its substantiatial effects by using video language. TV home shopping and E-commerce could be traditional success-routine for Korean beauty brands, though these are proper channels for a new category product on this account. For next step to promoting, offline channel would be effective to extend its customer interaction and sales. Following this 2-track strategy, we are penetrating into new market gradually and now putting our huge efforts on global market with Alibaba at the same time. There is no doubt millennial customers around the world would love SKIN LIGHT THERAPYⅡ as well.

HASHTAG USED TO PROMOTE YOUR PRODUCT AT SOCIAL MEDIA PLATFORM?

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