HSA S.p.A.

ESLABONDEXX Protective Styling

Eslabondexx Protective Styling is the new hairstyling range by Eslabondexx. Its 12 products push the limits with elegance and style, offering high performance without ever compromising hair health thanks to the patented Nio-Protect technology.

Stand Number: 5G-R5D Hall: 5G

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Product headline
Eslabondexx Protective Styling is the new hairstyling range by Eslabondexx. Its 12 products push the limits with elegance and style, offering high performance without ever compromising hair health thanks to the patented Nio-Protect technology.
Product - Description
Eslabondexx’s essence is trend-tech, a modern lifestyle in which design and fashion trends blend with cutting-edge cosmetic technology for a dynamic, but healthy style. This is the concept of ESLABONDEXX PROTECTIVE STYLING, the hairstyling range designed for creating original looks without sacrificing hair protection and longevity. NIO-PROTECT TECHNOLOGY works hand in hand with active ingredients to provide a unique Eslabondexx styling experience combining playful creativity with the highest protection! The line’s image also reflects the brand’s concept: the packaging was born from the union of a modern design with a glamorous soul and the most advanced technologies.
Product benefits
Eslabondexx Protective Styling means uncompromising creativity and protection: - it allows to create the most glamour and original look thanks to 12 products that range from hair sprays and waxes to serum and hair milk. - it has a powerful protective action thanks to the patented Nio-Protect Technology. Moreover each product is enriched with specific active ingredients that help maintaining hair optimal condition.
Technical details
Eslabondexx Protective Styling is the first hairstyling range with the Eslabondexx protection system for healthy protected hair. The internationally patented Nio-Protect technology allows active ingredients to penetrate deep in the hair thanks to NIOSOME, an innovative delivery system allowing a deep penetration of the product into the hair cortex, achieving the desired results. Moreover, the rich blend of natural active ingredients with nourishing action, together with polymers, precursors and amino acids, helps keeping hair moisturized, repairing damaged areas, and developing a protective film around the hair stem.
What makes this product so special?
High performing styling action and maximum protection are hold in a single range of products. Eslabondexx Styling offers a wide range of products suitable to create the most original and unique looks, without compromising on hair protection.
How the brand is promoted on line?
Eslabondexx Protective Styling is promoted with a dedicated landing page on HSA website (https://www.hsacosmetics.com/en/eslabondexx/protective-styling/) and videos on the company Youtube profile (https://www.youtube.com/watch?v=no9oIiXgYgI). Eslabondexx Protective Styling is also promoted in Facebook (https://www.facebook.com/eslabondexxofficial/) and Instagram (https://www.instagram.com/eslabondexx_official/)
Why the product/formulation is innovative?
Eslabondexx Protective Styling is the first hairstyling range with the Eslabondexx protection system for healthy protected hair. The internationally patented Nio-Protect technology allows active ingredients to penetrate deep in the hair thanks to NIOSOME, an innovative delivery system allowing a deep penetration of the product into the hair cortex, achieving the desired results. Moreover, the rich blend of natural active ingredients with nourishing action, together with polymers, precursors and amino acids, helps keeping hair moisturized, repairing damaged areas, and developing a protective film around the hair stem. Unique looks and uncompromising protection are guaranteed.