This product is a winner in the category Packaging Design & Materials of Cosmopack Asia 2023
The Airtight Cosmetic Pen’s design means that the liquid it contains has minimal exposure to the air, to maintain the formulation’s freshness and so it doesn’t dry out, while protecting against leakage, too. To use, the cap is unscrewed and a button at the base of the pen is twisted to unlock the pen’s safety lock. Then, the same button is pushed to allow the brush
applicator to pop up with a controlled amount of liquid, ready to apply, and so no additional applicator is needed. To add more of the formula, the user presses the button again. And as the applicator tip is located outside the liquid, it isn’t inserted into the liquid after use, to further preserve the formula. The pen is made from polyketone plastic, whose manufacture
reduces carbon emissions.
Design of Airtight Cosmetic Pen offers convenience and ease of use. First, Unscrew the cap and twist the button to the right to unlock the safety lock feature. Then, it is ready to use. Once users simply push the button, the applicator automatically pops up with a controlled amount of liquid, so users can apply the dispensed liquid to any spot right away. This user-friendly mechanism eliminates the need for additional tools or applicators, making it a convenient choice for on-the-go touch-ups or precise application.
Claims & Benefits
a. Airtight cosmetic pen ensures minimal exposure of the liquid formula to air, allowing it to remain as smooth as new until the very last drop. With the tip located outside the liquid, there is no insertion into the liquid after use, ensuring optimal preservation of the liquid inside.
b. Airtight Cosmetic Pen guarantees a leak-free experience. The liquid is dispensed only when the button is being pressed, eliminating the risk of leakage even when the pen is swung with the cap open.
c. Users can adjust the amount of liquid according to their preference by pushing the button.
The contents stored within Airtight Cosmetic Pen are always sealed, even during usage. Only while the button is being pushed, the entrance of the contents opens, and it dispenses a certain amount of liquid on the applicator. This design prevents the contents inside the container from coming into contact with air, preventing them from drying out, and the applicator is kept separate from the contents within the container, allowing it to maintain its quality, resembling fresh liquid, at all times. Moreover, it is crafted from eco-friendly Polyketone plastic, known for reducing carbon monoxide, the primary contributor to air pollution.
Website or Main Social Media
What sets your product apart and why is it innovative?
The sealing capability of this product is exceptionally strong. Even when the cap is opened and the product is in use, the sealing remains intact, preventing air from coming into contact with the contents inside the container. The outlet through which air can enter the container only opens for a brief moment when the button is pressed, and even then, the flowing contents block the outlet, preventing air from entering the container. Thanks to its exceptional sealing capability, our Airtight Cosmetic Pen is suitable for various cosmetic products that require an airtight container, such as nail polish, eyeliner, and lip gloss etc.
Furthermore, unlike many cosmetic containers where users have to place the used tip back into the content inside the bottle, the applicator of Airtight Cosmetic Pen is positioned separately from the contents inside the container, ensuring that even after use, the applicator does not come into contact with the contents, effectively preserving the quality of the contents like fresh liquid.
Lastly, its all-in-one design eliminates the risk of spilling the liquid formula, providing users with a convenient and mess-free experience. This feature allows users to use the pen comfortably and confidently, anytime and anywhere.
How do you promote your product on multiple channels?
The Airtight Cosmetic Pen stands out from other products due to its unique design and functionality, attracting significant attention from buyers at exhibitions. Therefore, we plan to actively utilize exhibitions as a marketing platform for our product in the future. Additionally, by utilizing the distinctive features of the product's design and functionality, we will leverage platforms like Instagram and Pinterest which are popular among beauty enthusiasts. Through visually appealing content showcasing the unique design and benefits of our pen, such as its ability to preserve the freshness of cosmetic liquids and its eco-friendly materials, we will engage our target audience. Platforms like YouTube and TikTok are also perfect for demonstrating the innovative features of our product. We will create videos showcasing how the Airtight Cosmetic Pen works, highlighting its mess-free, easy-to-use design, and the airtight benefits that prevent drying out of contents.
How does your product meet the evaluation criteria of its category?
The pen is meticulously engineered to ensure minimal exposure of the cosmetic liquid to air. Its unique mechanism dispenses a controlled amount of liquid only when the button is pressed, preventing wastage and ensuring precision in application. This user-friendly design eliminates the need for external tools or applicators, streamlining the user experience. Also, crafted from eco-friendly Polyketone plastic, our pen not only offers durability but also actively contributes to environmental responsibility. This material choice showcases our commitment to sustainable packaging, aligning with the increasing demand for eco-conscious products. In summary, we believe Airtight Cosmetic Pen embodies excellence in both design and material selection, meeting the stringent evaluation criteria of its category and setting a new standard in cosmetic packaging.