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The competition of the cosmetics industry - Cosmoprof Awards
Naturelab Co., Ltd

Diane Bonheur Grasse Rose Shampoo

When it comes to shampoo, rather than chemicals, the more natural the ingredients the better. That is why we handpicked everything, from the soil and seeds to the sources of production, to make a shampoo with over 98% organic ingredients.

Stand Number: 1E-C2A Hall: 1E

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This product is a finalist in the category Hair Product of Cosmoprof Asia Awards 2018

Product headline
When it comes to shampoo, rather than chemicals, the more natural the ingredients the better. That is why we handpicked everything, from the soil and seeds to the sources of production, to make a shampoo with over 98% organic ingredients.
Product - Description
Repair damage with natural non-drying ingredients. Revitalizes coarse hair due to lack of moisture, damages from perming and coloring, and unwanted wavy textures. By nourishing the hair from deep within, soft and glossy hair becomes reality.
Product benefits
The Five Standards of Diane Bonheur. Our oil is produced under strict standards, such as fair trade, traceability, and sustainability. The environmentally frendly and high quality oil is extracted with the cold pressed method, which enables natural oil extraction without depriving the moisture nurtured by organic ingredients.
Technical details
Made with 100% plant-derived cleansing components. With our commitment to making natural products, 100% plant-derived cleansing ingredients are used. Thanks to the expertise of seasoned artisans, the craft soap offers exquisitely rich foam.
What makes this product so special?
Authentic aroma from perfumery mecca, Grasse. Rose de Mai, the rose born in Grasse, France. Only 1(one) gram can be extracted from 300 roses.
How the brand is promoted on line?
Carryout advertisement and promotion using media and EC, such as high fashion magazine (Vogue, marieclaire), beauty magazine, (Biteki), Ladies fashion magazine (Oggi, Domani), and Curation Site SNS Promotion (Banner advertisement), Official Instagram (organizing campaign), EC site (amazon, rakuten) Expanding Brand image via official web site
Why the product/formulation is innovative?
Diane Bonheur selects trusted farmlands around the world, and focuses on using as many natural ingredients as possible. Through three types of craft ー craft fragrance made with rare natural essences, craft oil meticulously chosen from farmlands, and craft soap with natural ingredients ー we realized aroma and performance never experienced before.