Targeting damaged, stressed, and dull hair, this 100% vegan product, for professional use, reconstructs hair using its blend of an algae complex and ethically sourced, organic Tahitian monoi oil. The algae complex is rich in vitamin and mineral salts, with high re-mineralizing properties, while the monoi oil has an anti-aging effect, thanks to its vitamin E ingredient’s
antioxidant properties. They combine to strengthen and nourish the hair with therapeutic results, the brand says. The product is composed of two vials: one containing the algae complex, and the other the monoi elixir, which are mixed together before use. Alongside being vegan and free of potentially toxic substances, the product’s green credentials include that it’s made in an energy self-sufficient plant, where water and air are preserved, and the packaging is 100% recyclable.
The MARAES Renew Care Doppio Eliixr is a true beauty elixir for damaged, stressed and dull hair. Its unique texture generates a concentrate of strength and nourishment with high antioxidant action. Regenerates and repairs the hair.
Claims & Benefits
After the application of this product, the hair will appear light, deeply regenerated and repaired. This is the best selling product among the entire range of hair treatments of the Maraes hair care line.
The concentration of such pure ingredients promotes optimal moisture and prevents hair from breakage while repairing it from within.
Ingredients are certified to be 100% vegan. The Monoi the Tahiti is certified organic. The Algae Complex is rich in vitamin and mineral salts, with high remineralizing properties. The Monoi de Tahiti, with its therapeutic properties, provides an antiageing action, thanks to antioxidant properties of Vitamin E, that this oil naturally contains.
The unique texture of Maraes Doppio Elixir generates a concentrate of strength and nourishment.
Website or Main Social Media
What sets your product apart and why is it innovative?
The innovation lies in its incredible reconstructing action on the hair. The product is composed of a vial containing a particular Algae Complex, and a vial containing the Monoi Elixir certified organic. The mix of the two vials creates a unique texture which restores the hair from within. The product is also certified to be 100% vegan by ICEA (Ethical and Environmental Certification Institute).
How do you promote your product on multiple channels?
Our strategy is to promote the new MARAES Renew Care Doppio Elixir through online and offline actions. The launch has started on Kaaral’s Instagram page (@kaaral_official) and Facebook (@kaaral), where the product has been disclosed in several weeks. The official launch, anticipated by a newsletter campaign, has been done on Kaaral’s official website (https://www.kaaral.com/). The campaign was specifically directed to professionals and distributors, since the product is for professional use only.
How does your product meet the evaluation criteria of its category?
MARAES Vegan Certified Renew Care Doppio Elixir embodies Kaaral's environmental commitment, modern technology, and professional performance in one product. Its 100% Vegan Certified formula does not contain any animal products or derivatives and was not tested on animals. It is free of Paraben, and Mineral Oil, it is produced in Italy, in an energy self-sufficient plant, where water and air are preserved, and the packaging is 100% recyclable. Kaaral also established its Code of Ethics, clearly stating the set of values and principles shared and observed by all of those who, in Italy or abroad, cooperate and collaborate with the company.