B.Kolormakeup & Skincare S.P.A.

Feel Former Imperfection Shielding Cream

Treating acne-prone skin holistically and gently, this formula acts to provide what the brand describes as “a protective barrier between acne-prone skin and the daily elements (…) reflecting away impurities.” Designed to be used alone or before make-up, its formula blends gelling polymers, natural gelling agents, and emulsifiers, to create a filming shield that protects the skin. Within this, a water-soluble elastomer creates a moisturizing effect that feels fresh. A plant extract, Saxifraga stolonifera, prevents acne breakouts and reduces redness, while at the same time improving hydration and protecting the skin’s barrier. Meanwhile, a multi-functional peptide has a mattifying, sebum-reducing, and anti- inflammatory effect. The formula purifies, calms, and balances acne-prone skin, B.Kolor says, while providing a flawless make-up base.

Booth#: 3-C02

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Product Tagline​
Treating acne-prone skin holistically and gently, this formula acts to provide what the brand describes as “a protective barrier between acne-prone skin and the daily elements (…) reflecting away impurities.” Designed to be used alone or before make-up, its formula blends gelling polymers, natural gelling agents, and emulsifiers, to create a filming shield that protects the skin. Within this, a water-soluble elastomer creates a moisturizing effect that feels fresh. A plant extract, Saxifraga stolonifera, prevents acne breakouts and reduces redness, while at the same time improving hydration and protecting the skin’s barrier. Meanwhile, a multi-functional peptide has a mattifying, sebum-reducing, and anti- inflammatory effect. The formula purifies, calms, and balances acne-prone skin, B.Kolor says, while providing a flawless make-up base.
Product Description​
Drawing from the strength of a shield, FEEL FORMER is the protective barrier between acne-prone skin and the daily elements. This cream stands as a beacon of defense, reflecting away impurities, all while allowing your natural beauty to shine through.
Claims & Benefits
The creation of a texture that goes beyond the creamy structure, creating a thin FILM, just like an INVISIBLE MASK capable to provide immediate visible results and compatibility with makeup application while taking care of inflammatory process. More than just a treatment, a hybrid product that truly CARES AND UNDERSTANDS THE UNIQUE NEEDS OF ACNE-PRONE SKIN: PURIFIES, BALANCES, AND CALMS while immediately allowing you to enjoy your skin, a triple-threat against blemishes that creates a FLAWLESS BASE for your makeup routine
Technical Details​
A unique structure created around a blend of GELLING POLYMERS, NATURAL GELLING AGENTS and EMULSIFIERS capable to create a FILMING SHIELD that acts like an IMPERCEPTIBLE leave on mask forming a film on top of the outer layer of the skin. Despite this extreme adhesion, a WATER-SOLUBLE ELASTOMER provides a fresh and moisturizing feeling and a wearability that never feels occlusive or heavyweight. Thanks to a PLANT EXTRACT of SAXIFRAGA STOLONIFERA, Feel former has a strong PREVENTIVE ACTION on the formation of acne and also reduces skin redness. Moreover, this active ingredient improves hydration and protects the skin barrier. The formula contains also an INNOVATIVE MULTIFUNCTIONAL PEPTIDE that has a mattifying effect and reduces the first signs of age and shiny skin effect, modulates sebum secretion and reduces the inflammatory processes.
Launch Date
20/09/2023
Price List
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Website or Main Social Media
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What sets your product apart and why is it innovative?
In general, all the skincare products for the acne prone skin tends to treat the inflammation without taking care of the immediate visible result and of the compatibility with the application of makeup. Feel former CREATES A NEW GENERATION OF FILMING BARRIER CREAM capable to perform its efficacy in terms of REDUCTION OF IMPERFECTIONS and at the same time it is the perfect primer for APPLYING MAKEUP WITHOUT THE SKIN IMPERFECTION INTERFERING WITH IT.
How do you promote your product on multiple channels?​
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How does your product meet the evaluation criteria of its category?​
The Texture meant to be a new generation of the skincare-makeup hybrid category; In essence, a shielding cream for acne-prone skin is an all-in-one warrior – treating, protecting, and enhancing the skin's natural beauty. It represents the evolution of skincare, where products do more than address a single concern, ensuring holistic skin health. Feel Former is CLEAN – VEGAN FRIENDLY and contains 84% of natural origin ingredients. Formulated without: SILICONE – PEG – PETROLATUM – BHT – EDTA – ALCOHOL -PHENOXYETHANOL – PARABENS AND OIL