MPlus Cosmetics S.r.l.
Shellac Brows
A transparent brow wax that shapes and defines brows, creating a “lamination effect.” The clear, wax-based formula can be used by those with all brow tones, and defines the brows without any stiffness, residue, or lumps. Alongside the transparent wax, wetting agents in the formula create a soft, pliable texture when shaping the brows, that’s pleasant to the touch, the company says. When combined with the company’s Shellac applicator, the formula enables the user to achieve “defined and well-combed brows.”
Booth#: 6-F10a
This product is a finalist in the category Make-up Formula of Cosmopack Asia 2023
Product Tagline
A transparent brow wax that shapes and defines brows, creating a “lamination effect.” The clear, wax-based formula can be used by those with all brow tones, and defines the brows without any stiffness, residue, or lumps. Alongside the transparent wax, wetting agents in the formula create a soft, pliable texture when shaping the brows, that’s pleasant to the
touch, the company says. When combined with the company’s Shellac applicator, the formula enables the user to achieve “defined and well-combed brows.”
Product Description
Shellac Brows is a transparent texture perfect to shape and define your brows!
It is a semi-solid water-based product that allows you to shape and fix the eyebrows.
Transparent wax-based formula that can be used for all brow tones by fixing them without making them stiff and without leaving residues or lumps.
This formula consists of a transparent wax that has the task of structuring the product and making it fixative on the eyebrows and wetting agents that make the texture soft, moldable on the eyebrows and pleasant to the touch.
An easy-to-use semi-solid water-based product that lifts and sculpts every hair, for feathered and firm eyebrows.
Claims & Benefits
Feather brows effect
Shape, define and fix
Soft, moldable texture
Easy to use
No residues or stiff feeling
Technical Details
We combined our wax formula with a unique applicator: Shellac Applicator.
Launch Date
01/09/2023
Price List
n/a
Website or Main Social Media
https://www.mpluscosmetics.com/
What sets your product apart and why is it innovative?
The innovative part of the product is absolutely its applicator with its unique shape, perfect to create defined and well combed eyebrows.
How do you promote your product on multiple channels?
During exhibitions
How does your product meet the evaluation criteria of its category?
Unique