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Tair Jiuh Enterprise Co Ltd

Ultra Clean Natural Liquid Powder

Billed as an “ultra-clean formula,” this powder employs 14% Cosmos-certified organic and natural ingredients to fill multiple colors and textures into one make-up compact, in a single injection, without having to use an aluminum pan. The company notes that in its raw state, the powder is liquid, and remains so until it’s filled into the packaging, making it easier to handle. It can fill multiple colors and textures in a single injection, and can create patterns that are “finer, sharper, and more complex than traditional powders,” the company says. This means a more efficient production process, that eliminates the aluminum pan. The formula itself is made from 100% natural ingredients and is vegan, talc-free, and waterless. It is composed of 78% mica certified by the Responsible Mineral Initiative, 14% Cosmos-certified ingredients, and 7% RSPO palm oil. Added to this, microalgae within the formula care for the skin.

Booth#: 6-E01

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This product is a winner in the category Make-up Formula of Cosmopack Asia 2023

Product Tagline​
Billed as an “ultra-clean formula,” this powder employs 14% Cosmos-certified organic and natural ingredients to fill multiple colors and textures into one make-up compact, in a single injection, without having to use an aluminum pan. The company notes that in its raw state, the powder is liquid, and remains so until it’s filled into the packaging, making it easier to handle. It can fill multiple colors and textures in a single injection, and can create patterns that are “finer, sharper, and more complex than traditional powders,” the company says. This means a more efficient production process, that eliminates the aluminum pan. The formula itself is made from 100% natural ingredients and is vegan, talc-free, and waterless. It is composed of 78% mica certified by the Responsible Mineral Initiative, 14% Cosmos-certified ingredients, and 7% RSPO palm oil. Added to this, microalgae within the formula care for the skin.
Product Description​
The ultra clean natural formula creates a multi-use clean makeup product by filling multiple colors and textures in one single injection. It eliminates the traditional need for aluminum pan. The formula is made of 100% natural ingredients. It is vegan, talc-free, and waterless. It further boosts the skin’s immunity shield by using a Cosmos-approved microalgae called Diatoms. Diatoms capture as much CO2 as 4 Amazonias. This formula delivers a luxuriously creamy, fine texture with highly pigmented payoff. It solves the traditional dust flow when the users apply. Its shimmer can achieve 100% pearl powder concentration even in a multi-color layout.
Claims & Benefits
This liquid powder is good for the skin and the world. It consists of 78% certified mica by Responsible Mineral Initiative, 14% Cosmos ingredients, and 7% RSPO palm oil. It doesn’t use carmine, hence vegan. It is waterless, talc free, and Leaping Bunny-certified.
It excludes over 3,000 ingredients to comply with the blacklists of the FDA of the US, Canada, Japan, Australia, ASEAN, EU and UK, and California Prop 65, Sephora, LVMH, Credo List, EWG, and Watson Group.
It boosts the skin’s immunity by using Cosmos-approved Diatoms, which is a microalgae that captures as much CO2 as 4 Amazonias.
Technical Details​
At the raw material state, the Ultra Clean Natural Liquid Powder is liquid. It remains so until the fill into the packaging. Unlike traditional powder formulas with particle flow issues, the liquid form is much easier to handle. Also, Ultra Clean Natural Liquid Powder fills multiple colors, multiple textures in one single injection into the packaging, it can achieve a highly flexible pattern that is finer, sharper, and more complex than the traditional powders.
Its process eliminates aluminum pan. It also simplifies the press molds needed in creating a complex design. Therefore the production is much more efficient.
Launch Date
July 2023
Price List
N/A
Website or Main Social Media
Ultra Clean Natural Liquid Powder is at core of TJ’s powder expertise and is promoted on 2 of the company’s web pages : https://www.tairjiuhgroup.com/clean-beauty/ https://www.tairjiuhgroup.com/tjs-expertise/
What sets your product apart and why is it innovative?
Ultra Clean Natural Liquid Powder is innovative because : It complies with 44 leading countries’ regulations and is ready to go. It goes beyond the Clean Beauty definition of some of the most influential companies and organizations to offer a super clean makeup product. An extensive research on 8 influential government cosmetics regulations and 6 organizations resulted in a large blacklist of over 3,000 ingredients. It meets the consumers’ increasing demand for products that are good for their skin with a social and environmental purpose. The skin benefit is fulfilled by the 100% natural, clean, vegan formula designed with Cosmos ingredients, while the social purpose is fulfilled by using Responsible Minerals Initiative mica and RSPO palm oil. It is efficient to manufacture and reduces carbon footprint. The liquid injection process needs no aluminum pan. It delivers in one single shot a multi-use product with wide-ranging colors and textures which can be arranged one next to another, in highly complex patterns that are finer and sharper than pressed and baked powders. The process not only is free of the particle flow issue, but also simpler than traditional pressed or baked powder. The cost is comparable to pressed and baked powders.
How do you promote your product on multiple channels?​
This formula is promoted in the following ways : TJ’s marketing team created a 3-step strategy book called “How To Create A Winning Eyeshadow?” using this formula at its core. TJ offers free download for generating sales leads in its seasonal digital advertising campaigns on beauty business websites such as Premium Beauty News. TJ’s company website also offers free download. All leads generated have been collected by the global sales team as prospective clients. This formula is developed into a catalog of over 200 stock shades that offer different colors and special visual effects. Global sales team presents the formula at international trade shows. The team also sends sample catalogs to existing and prospective clients. All clients receive regular newsletters with updates on this formula’s new colors, along with compatible new clean beauty packaging.
How does your product meet the evaluation criteria of its category?​
Innovation : It is a super clean makeup product that excludes over 3,000 ingredients. It delivers in one single shot a multi-use product with wide-ranging colors and textures which can be arranged one next to another, in complex patterns that are finer than other powders. The process is free of the particle flow issue, and simpler than pressed or baked powder. Its ingredients and process meet the needs for the consumers’ preference, product aesthetics, sustainability, and production efficiency. Marketability : It is ready to go in extensive markets since it already complies with 44 leading countries’ regulations. It meets the consumer trend that seeks skin-friendly products with a social purpose and sustainability. Its design is 100% natural, clean, and vegan with Cosmos ingredients. It also uses Responsible Minerals Initiative mica and RSPO palm oil. The cost is comparable to pressed and baked powders. Sustainability : It is super clean, thus lower impact to the environment. Natural and vegan with Cosmos ingredients. Responsible Minerals Initiative mica and RSPO palm oil. Aluminum pan eliminated. Execution : This formula is mass production ready. Concept demo collections have been produced, marketed, and sold internationally. Compatible packaging made of PET and recycled PET from ocean waste are available.