This body lotion contains Phytosonic™, an active firming complex that Alma K says “stimulates elasticity and leaves a beautifully sculpted silhouette.” The Phytosonic™ complex is composed of three natural ingredients that stimulate skin tightening and firming: yellow poppy, Euglena gracilis, and vegetal caffeine. The complex acts to “remove and dispose excess liquids that can become stagnant in the tissues of the skin,” the brand says. Formulated in Israel, the lotion is also enriched with Dead Sea minerals, hyaluronic acid, green tea leaf extract, avocado oil, aloe vera juice, and grape seed and olive oil extracts, with all these ingredients acting to replenish and hydrate the skin.
This daily body lotion is formulated to deliver maximum moisture and nourishment. Rich in Dead Sea minerals, the silky lotion is infused with hyaluronic acid and exclusive Phytosonic™, an active firming complex, that stimulates elasticity and leaves a beautifully sculpted silhouette. Nutrient rich grape seed & olive oil extracts replenish and smooth the skin with natural hydration. The powerful plant-active lotion absorbs quickly for a toning, refining effect and an ultra-soft sensation all over. Direction for use: Apply to clean, dry skin, massaging in until fully absorbed. For the best firming effect, use it twice daily, morning and evening.
Claims & Benefits
This firming body lotion is rapidly absorbing, delivering a toning and refining effect, leaving you with an ultra-soft sensation all over. Formulated with 100% natural oils, extracts, and Dead Sea minerals. This product is vegan and dermatologically tested. Ingredients include: Hyaluronic Acid, Vitamin E, Aloe Vera Juice, Olive Oil, Avocado Oil, Green Tea Leaf Extract, Sunflower Seed Oil, Grape Seed, and Dead Sea Water.
Aqua, Glyceryl Stearate SE, Isopropyl Myristate, Aloe Barbadensis Leaf Juice, Butylene Glycol, Cetyl Alcohol, Euglena Gracilis Extract, Vitis Vinifera Seed Oil, Parfum, Triethanolamine, Maris Aqua, Sodium Hyaluronate, Glaucium Flavum Leaf Extract, Olea Europaea Fruit Oil, Hydrogenated Ethylhexyl Olivate, Argania Spinosa Kernel Oil, Hydrogenated Olive Oil Unsaponifiables, Geraniol, Camellia Sinensis Leaf Extract, Helianthus Annuus Seed Oil, Hydrogenated Coconut Oil, Persea Gratissima Oil, Prunus Amygdalus Dulcis Oil, Triticum Vulgare Germ Oil, Tocopherol, Stearic Acid, Citronellol, Palmitic Acid, Phenoxyethanol, Carbomer, Triethylene Glycol, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Caffeine, Glycerin, Benzyl Salicylate, Sodium Benzoate, Potassium Sorbate, Hydroxycitronellal, Coumarin, Eugenol, Isoeugenol, Benzoic Acid, Dehydroacetic Acid.
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What sets your product apart and why is it innovative?
This unique lotion exceeds traditional body care by delivering the perfect blend of tightening, firming, and hydration. Our formula is enriched with elements from the Dead Sea, that carries rich minerals that nourish and revitalize the skin. The use of PhytosonicTM, in this product is what differentiates it from the rest. PhytosonicTM is composed of three natural ingredients that stimulate skin tightening and firming. The three ingredients that are part of PhytosonicTM are: Yellow Poppy, Euglena Gracilis, and Vegetal Caffeine. These ingredients have properties that are useful when it comes to removing and disposing excess liquids that can become stagnant in the tissues of the skin. This product is also comprised of hyaluronic acid, a skincare powerhouse, to ensure maximum moisture retention for skin that feels irresistibly smooth and supple. Your skin will feel and look replenished, hydrated, and glowing.
How do you promote your product on multiple channels?
At Alma K Dead Sea Minerals, we've designed a multi-channel marketing strategy that distinguishes our products from industry competition. Our approach embraces both channels online and offline to maximize reach and impact. We heavily focus on training sales representatives to be a resource for customers’ questions and concerns, and to effectively communicate our brand voice.
Online, our strategy is omnipresent. We create captivating website banners and newsletters for product launches and product highlights. We host wellness festival events online that are dedicated to interacting with our consumers. On our website, we have a blog where we cretae informative articles, tips and tricks, and product highlights demonstrate how to utilize our product range to their full potential.
Offline, we try to create a connected experience for our customers to better understand our brand. Our gondolas display our products during product launches or seasonal promotions for an easy to understand approach to skincare. We distribute informative flyers and display on-shelf A6 materials with the products information that highlights the ingredients used in the products. Testers and samples allow customers to experience our products firsthand.
How does your product meet the evaluation criteria of its category?
Firming Body Lotion Enriched with Phytosonic™ & Hyaluronic Acid is different than other lotions on the market. The use of dead sea minerals, hyaluronic acid, botanical oils and extracts with a tradermarked ingredients such as Phytosonic™ sets us apart from the rest. This hydrating formula creates the ultimate layer of moisture that protects the skin barrier from dryness. The packaging is an easy-to-use squeeze tube made from PCR materials that allows you to control the amount of product you wish to distribute. The texture of this moisturizer is lightweight yet deeply nourishing. This firming lotion demonstrates our dedication to using quality natural ingredients without compromising on effectiveness.