Cosmewax
Glowing Milk Lotion
With skin care ingredients including antioxidant vitamin E to moisturize; Kakadu plum, rich in vitamin C, to brighten skin and protect against UV rays; a multi-vitamin botanical complex; and shea butter, this lotion treats the skin on the body with just as much care as the skin on the face. Cosmewax says that its brightening and hydrating elements “illuminate the body's complexion (…) [elevating] skin care to a head-to-toe transformative experience.” The formula hydrates skin for up to 24 hours, softens and smooths, and reduces signs of aging with its antioxidant effects, while its pearlescent pigment leaves skin with a soft shimmer. In consumer tests, the company found that over 85% of users confirmed that their skin had a healthy-looking glow after four weeks of use.
Booth#: 1E-D4B
This product is a finalist in the category Skin Care Formula of Cosmopack Asia 2023
Product Tagline
With skin care ingredients including antioxidant vitamin E to moisturize; Kakadu plum, rich in vitamin C, to brighten skin and protect against UV rays; a multi-vitamin botanical complex; and shea butter, this lotion treats the skin on the body with just as much care as the skin on the face. Cosmewax says that its brightening and hydrating elements “illuminate the body's complexion (…) [elevating] skin care to a head-to-toe transformative experience.” The formula hydrates skin for up to 24 hours, softens and smooths, and reduces signs of aging with its antioxidant effects, while its pearlescent pigment leaves skin with a soft shimmer. In consumer tests, the company found that over 85% of users confirmed that their skin had a healthy-looking glow after four weeks of use.
Product Description
Get velvety skin with a healthy glow! This milk formula that locks hydration into the skin for 24 hours!
Infused with light-reflecting vitamins to enhance all skin tones with a luminous glow, this fast-absorbing hydrating lotion brings dull, dry skin back to life with renewed luminosity and suppleness.
It is packed with 1% of Vitamin E and a natural source of Vitamin C, to provide luminosity, even skin tone and UV rays protection.
Claims & Benefits
BRIGHTNESS: Increases skin's hydration and vitality to reveal a natural, healthy and luxury glow.
IMPROVE YOUR TAN: Use this body lotion for glowing skin to bring added glow to your first day self-tanned skin or restore some lost glow to a tan that is started to fade.
FIRMNESS: Improves strength and elasticity for a firm appearance.
SOFTNESS: Softens the skin and improves its flexibility with a visibly smoother appearance.
ANTI-AGING: Reduces signs of aging thanks to its antioxidant action.
HYDRATION: Seals in hydration up to 24 H to build the skin's protective barrier and prevents water loss for soft, smooth skin.
Technical Details
KEY INGREDIENTS:
*Vitamin E (1%): Powerful Antioxidant. Also, an effective moisturizer.
*Kakadu Plum, natural source of Vitamin C: Brightens the skin, protects against UVA and UVB rays, helps moisturize and improves uneven skin tone. Powerful antioxidant.
*Multivitamin botanical complex: Natural source of vitamins A, E, B5, B7 and linoleic acid. Provides multiple benefits to the skin as an antioxidant, moisturizer and brightener.
*Shea Butter: Increases the water content of the skin and restores the skin barrier. Soothes and calms.
*Pearlescent Pigment: Soft shimmer.
IN USE TEST:
55 Panelists (18-50 years Females).
Results after 1 use, 2 weeks and 4 weeks of use:
> 89% affirm that skin feels moisturized after 1 use.
> 90% affirm that the skin has an illuminating finish after 2 weeks.
>85% affirm that skin has a healthy-looking glow after 4 weeks.
Launch Date
01/04/2023
Price List
N/A
Website or Main Social Media
N/A
What sets your product apart and why is it innovative?
*Skinification: Who says your body lotion should only do one thing? This product is based on skinification to give the body epidermis a boost. That's why you can find in Glowing Milk Lotion the presence of skincare-inspired ingredients, trends, and claims across beauty and personal care categories. This moisturizing lotion has a nutrient-rich formula crafted with Vitamin E & C and a Multivitamin botanical complex to give the skin a boost of rejuvenating hydration.
*Visible transformation on-the-go: Apply to clean dry skin and see your skin come to life. From the moment of application, watch how the skin transforms with a pleasant golden reflections and silky-smooth finish without worrying about the greasy residue. A gorgeous healthy skin glow in 1 minute.
*Inclusive beauty: It works with every skin tone.
*Sensory beauty: Its aspect and texture are luxury and extremely pleasant. This beautiful milky body lotion is gorgeous and delicate!
How do you promote your product on multiple channels?
Presentation
Video
Email marketing
Cosmetic Exhibitions
Catalog
How does your product meet the evaluation criteria of its category?
Market trends:
- Skinification: It includes a cocktail of vitamins with antioxidant, protective and anti-ageing properties.
- Clean beauty: Vegan & Silicon free. Cruelty free.
- Inclusive beauty: Product suitable for all races and skin tones.
- Sensory beauty: Its pleasant texture and delicate shine will awaken your senses for a luxury experience:
- Multibenefit product