This product is a winner in the category Natural & Organic of Cosmoprof Asia 2019
PRODUCT HEADLINE
A double effect of a mattifying loose powder with active skincare.
COUNTRY OF ORIGIN
Russia
PRODUCT DESCRIPTION
SMOOTH & COMFY powder serum soothes, moisturizes and has an anti-inflammatory effect in addition to amazing mattifying properties. It can be used as a day and/or night serum and as a finish powder. It is free from any color agents, thus suitable for any complexion.
LAUNCH DATE
09/08/2019
WHAT MAKE THIS PRODUCT SO SPECIAL?
This is a 2-in-1 serum and powder providing active care and a superior mattifying effect (no color agent, no dryness). The product is vegan friendly, both in ingredients and packaging (we use cardboard instead of plastic). Thus it falls within the latest consumer demands for natural, ecological, water-free, single product for multiple effects.
Most brands simply add some natural extracts to otherwise mineral powders. Teana product is unique as it is 100% natural.
It is appealing for different user preferences: as a dry serum, applying it to cleansed skin; as a primer before makeup; as a setting powder, applying it over makeup.
INCI: Solanum Tuberosum Starch, Magnesium Stearate, Polysorbate 80, Malus Domestica Fruit Extract, Rosmarinus Officinalis Leaf Extract, Hippophae Rhamnoides Extract, Aloe barbadensis Leaf Extract, Linum Usitatissimum Seed Extract, Echinacea Purpurea Extract, Lavandula Angustifolia Herb Extract, Olea Europaea Leaf Extract.
WHAT IS YOUR MULTI-CHANNEL MARKETING STRATEGY TO MAKE YOUR PRODUCT OUTSTANDING FROM OTHERS? (FROM ONLINE TO OFFLINE)
We use printed leaflets + digital communication on youtube/facebook/Instagram/vkontakte + beauty lunches for bloggers and media, where we educate them about overall trends and our innovations and provide opportunities to create unique content for their posts and articles + product sponsorships at events + visuals with the participation of our own staff, thus keeping costs down and giving extra credibility to our consumers.
Teana philosophy is to be fair to our customer, providing professional quality in an easy to use format at an affordable price. That’s why we never use large scale advertising, as our consumer should not pay for commercials/billboards/paid models’ faces.
HASHTAG USED TO PROMOTE YOUR PRODUCT AT SOCIAL MEDIA PLATFORM?
#teana ; #teanalaboratories