Air Fixing Mascara

That this product – designed with an air-tight chamber, so the mascara maintains its freshness - improves the “longevity” and “consistency” of mascara was appreciated by the jury. One panel member liked that it addresses the issue of “mascara…drying out and clumping over time,” adding that “mascara is one of the categories where innovation is sorely needed to solve the many pain points, yet there is too little. On top of that, the packaging is environmentally conscious in its design,” they said. The packaging is crafted from eco-friendly polyketone plastic, to reduce carbon emissions. When the cap is unscrewed, the mascara applicator “pops” out of the tube, evenly coated with a precise amount of mascara, without the user having to wipe it or manually adjust the coating. This ensures a clump-free application with each use. The tube is crafted so that the airtight chamber remains sealed during use, preventing air from entering and ensuring that the mascara formula stays fresh, without hardening or deteriorating. The applicator is stored separately from the liquid, preserving the formula’s integrity. “Great innovation, definitely a first in the mascara world. Lovely formula,” commented one juror.

To use INTONI Airfixing Mascara, start by unscrewing the cap. As the cap opens, the specially crafted applicator automatically emerges, 100% evenly coated with the right amount of mascara. This pop-up feature provides smooth, effortless application without manual adjustment. Glide the applicator through your lashes for even, voluminous coverage, enhancing even the shortest lashes. The airtight design keeps the formula fresh and clump-free. Made from eco-friendly Polyketone plastic, it reduces carbon emissions. Proven through its previous model’s Packaging award at Makeup in New York 2023, this mascara offers a satisfying, sustainable beauty experience.

Airfixing Mascara offers a flawless, clump-free application with every use. As you just open the cap, the specially designed applicator emerges automatically with a perfectly even coat of mascara for direct application to your eyelashes, eliminating the need to wipe off excess product at the bottle’s opening like with traditional mascaras. The airtight chamber keeps the formula fresh, preventing drying and deterioration, ensuring long-lasting performance. The applicator is specially designed with precise spacing and angles to adhere closely to the base of the lashes, delivering a voluminous and strong curling effect even on the shortest lashes.

Air Fixing Mascara features advanced technology designed to maintain product freshness and maximize performance. The airtight chamber remains sealed even during use, preventing air from entering and ensuring that the mascara formula stays fresh, never hardening or deteriorating. The applicator is stored separately from the liquid, preserving its integrity. Additionally, a specially designed rake mechanism stirs the formula each time the cap is opened or closed, preventing the contents from settling and ensuring optimal use of the product until the last drop. This innovative design allows consumers to use the mascara longer than traditional options, extending the replacement cycle and reducing waste Also, the applicator dispenses just the right amount of product, ensuring even, smooth application with strong adherence to lashes, providing long-lasting wear without smudging or flaking. Additionally, the formula contains BIO Hair Complex 4, which nourishes and promotes lash growth. Made from eco-friendly Polyketone plastic, a sustainable material known for reducing carbon monoxide emissions during production. Air Fixing Mascara combines cutting-edge functionality with environmental responsibility, offering a product that enhances beauty while maintaining superior performance throughout its entire lifecycle. The product is currently available on the market, catering to consumers seeking both innovation and sustainability.

11/01/2024

INTONI Air Fixing Mascara is priced at $15, positioning it as an affordable yet premium product. Our target consumers include beauty enthusiasts who seek innovative, high-performance products, especially those with a focus on sustainable beauty solutions. We appeal to individuals who value long-lasting, high-quality mascaras with unique designs, such as eco-conscious consumers and those interested in beauty technology. Our primary market segments include mid- to high-end beauty shoppers, professionals looking for long-wear solutions, and environmentally conscious buyers. INTONI Air Fixing Mascara offers superior performance at a competitive price within the premium market.

Our product, INTONI Air Fixing Mascara, is scheduled for launch in November 2024. As a result, we currently do not have website or social media content available for public viewing. However, we are in the process of developing a comprehensive digital presence that will include a dedicated website and active social media channels. These platforms will feature product information, tutorials, and consumer testimonials, all designed to highlight the innovative features and benefits of our mascara. Once launched, we plan to engage our audience through Instagram, YouTube, and TikTok for maximum visibility and consumer interaction.

INTONI Air Fixing Mascara addresses common issues found in traditional mascaras with its innovative airtight packaging and unique applicator design. Unlike conventional products, where the formula is exposed to air during use, leading to hardening, clumping, and smudging, our mascara’s airtight chamber prevents any air contact. This ensures that the product remains fresh from the first to the last application, eliminating issues like dry or flaky mascara. Additionally, the applicator does not sit in the formula when not in use, preserving its quality. A key innovation is the automatic applicator, which emerges coated with just the right amount of product when the cap is opened, ensuring a smooth and even application without the need for manual adjustment. This eliminates common problems like wiping off excess product at the bottle’s opening. Furthermore, the airtight design, combined with a special stirring mechanism, prevents the product from drying or deteriorating, extending its lifespan. This extends the replacement cycle, reducing waste and benefiting consumers by lowering the need for frequent purchases. INTONI Air Fixing Mascara delivers a superior performance with no clumping, smudging, or drying—features that set it apart as a finalist-worthy innovation.

To promote INTONI Air Fixing Mascara, we are developing a comprehensive marketing strategy that spans multiple channels, including digital, in-store, and experiential methods. Our focus is on engaging and educating our target audience through various platforms. On social media, we plan to create engaging and educational content across platforms such as Instagram, TikTok, and YouTube. These platforms allow us to connect with beauty enthusiasts who seek innovative and high-performance products. We will share tutorial videos, before-and-after demonstrations, and collaborate with influencers to highlight the unique features of INTONI Air Fixing Mascara, such as its airtight design, smooth application, and lash-nourishing benefits. Additionally, we will raise awareness about the importance of eco-friendly beauty products by sharing educational content that emphasizes our use of sustainable materials, like Polyketone plastic, and our commitment to reducing waste and supporting a cleaner environment. We also plan to engage with customers through in-store promotions and activations at beauty retail outlets. Here, customers can experience INTONI Air Fixing Mascara firsthand, with access to testers, exclusive promotions, and free mascara consultations. Collaborating with salons allows us to reach beauty professionals who can recommend the product to their clients. These professionals will serve as brand ambassadors, offering hands-on demonstrations of the product’s benefits, including its smooth, clump-free application. Influencer collaborations will play a key role in our promotional efforts. We plan to partner with beauty influencers to provide honest reviews, tutorials, and demonstrations that showcase the mascara’s long-lasting, smudge-free effects. By working with these influencers, we aim to build trust and increase product visibility among their followers. We will also collaborate with beauty bloggers and YouTubers to review the product, further solidifying our presence within the beauty community. By adopting this multi-channel approach, we aim to reach a wide range of consumers, from beauty enthusiasts to eco-conscious individuals, educating them on the benefits of INTONI Air Fixing Mascara and fostering a loyal customer base.

INTONI Air Fixing Mascara is a standout product that directly addresses the evaluation criteria of the Make Up Product category at Cosmoprof Asia by excelling in functionality, innovation, and sustainability. Its innovative design departs from traditional mascara approaches, focusing on precise dosage control and long-term formula preservation. Unlike conventional mascaras that dry out due to air exposure, this product utilizes an airtight chamber to maintain the formula's freshness, ensuring a consistent and high-quality application throughout its lifespan. This extended usability reduces the need for frequent repurchases, making it an eco-conscious choice. In terms of functionality, the mascara’s applicator is engineered with evenly spaced bristles and precise angles to provide maximum lash coverage with minimal strokes. The automatic dispensing mechanism ensures that the exact amount of product is applied with each use, preventing waste and minimizing excess product buildup. The lightweight, non-clumping formula delivers long-lasting wear without smudging, resulting in well-defined, volumized lashes. Sustainability is another core element of INTONI Air Fixing Mascara. The packaging is designed to prevent product waste by protecting against drying and hardening, while the extended shelf life reduces the frequency of replacements, contributing to a more sustainable product lifecycle. The materials used in the packaging are chosen with environmental responsibility in mind, minimizing the product’s ecological footprint. The user-centric design of this mascara meets the needs of modern consumers who prioritize both convenience and sustainability. Its thoughtful engineering and ability to address common frustrations, such as smudging and product wastage, provide a hassle-free beauty routine without compromising quality or performance. This attention to detail, combined with its innovative features, makes INTONI Air Fixing Mascara a strong contender in the Make Up Product category.

At INTONI, we are deeply committed to sustainability, ethical practices, and social responsibility. Our focus on sustainability is reflected in our choice of eco-friendly packaging materials, such as Polyketone plastic, which reduces carbon emissions during production. We design products that minimize waste, like our airtight chamber in the INTONI Air Fixing Mascara, which extends the product’s lifespan and reduces the need for frequent replacements. This approach helps lower overall waste, and we are also exploring refillable packaging solutions for future product lines to further enhance sustainability. In terms of ethical practices, we are a cruelty-free brand, ensuring that no animal testing is conducted at any stage of production. We are committed to obtaining cruelty-free certifications as we continue to expand our product range, aligning with the growing demand for ethically produced beauty products. Social responsibility is another key pillar of our brand. We are dedicated to fair trade and ethical sourcing of ingredients, working closely with suppliers who follow fair labor practices. Additionally, we seek partnerships that contribute to community well-being and support ethical business practices. Through these efforts, INTONI is focused on creating beauty products that meet the highest standards of sustainability, ethics, and social responsibility.

INTONI Air Fixing Mascara is protected by the following patents: • Granted Patent (Issued Patent): 10-2700390-00-00 (KR) • Pending Patents: 10-2022-0127825 (KR) 10-2023-0126825 (KR) 18474224 (US) 202311229172.1 (CN) Pending (JP) Additionally, we are in the process of filing a PCT (Patent Cooperation Treaty) application to further extend our intellectual property protection globally. These patents underscore our commitment to innovation and the unique technology behind INTONI Air Fixing Mascara.

INTONI Air Fixing Mascara has received third-party certifications from the Korea Conformity Laboratories (KCL) for its exceptional airtight performance and preservation capabilities. In an airtight test, identical mascara formulas were stored in both a regular mascara container and the INTONI container at 50°C for one week. The INTONI container showed only a 0.024g weight loss, while the regular container lost 1.2g, demonstrating that INTONI's airtightness is 50 times more effective. Additionally, a test at 40°C for one month showed just 0.0279% weight loss, surpassing the standard 1% threshold. Microbiological tests confirmed no bacteria or fungi after two months of use, ensuring superior product preservation.