This product is a 得奖者 in the category 个人护理 & 身体护理产品 of Cosmoprof Asia 2024
Product Headline
Jurors noted that these sanitary pads, which are infused with probiotics to kill 99.9% of Candida bacteria - the main cause of vaginal infections - allow “women to make a proactive choice for [their] long-term well-being.” The pads are made with the brand’s patented graphene probiotic filter chip as one of their layers, which creates a protective barrier against germs and promotes a healthy vaginal flora. The chip also delivers a warm sensation to alleviate menstrual pain, while negative ions purify and soothe. Meanwhile Taxus chinensis and chitosan combat odors, while nano silver creates an antibacterial, breathable material. “I think they've thought about the product from the user perspective a lot, it provides multiple benefits to the consumer,” one panel member said. The pads absorb up to 60 times more than regular menstrual pads, and are suitable for all women, including those experiencing perimenopause, when hormonal changes can make infections more common.
Product Description
Experience Unprecedented Quality in Sanitary Pads Absorption factor up to 52 times higher than regular sanitary pads Super dry, inhibits bacterial odors 10 Major Care Features! Scientific Innovations You Never Imagined! 99.9% antibacterial Absorption up to 60 times‼️ Eliminates odors No chemical additives Skin-friendly and non-allergenic Free of fluorescent whitening agents Eight-in-One Warm Sensation Chip Magnetic wave far infrared – repairs the uterus, alleviates menstrual pain Negative ions – purifies and soothes Taxus chinensis – decomposes odors Magnetic power – promotes internal circulation Chitosan – absorbs unpleasant smells Nano silver – antibacterial and breathable Graphene – highly active, bactericidal Probiotics – antibacterial and boosts immunity
Claims & Benefits
SGS Certified Safety 99.9% Candida Elimination Advanced Absorption Technology Superior Moisture Control Odor Control Probiotic Infusion Skin-Friendly Materials Non-Allergenic Innovative Graphene Formula Environmentally Conscious Convenient and Easy to Use Enhanced Comfort
Technical Details
Probiotic Infused: Contains probiotics to inhibit pathogens and reduce gynecological diseases. Unprecedented Quality: Absorption factor up to 52 times higher than regular sanitary pads. Super Dry: Keeps you feeling dry while effectively inhibiting bacterial odors.
Price List, Target Consumer & Market Segments
HKD 48, all adult female
Website and Social Channel/s
https://www.hktvmall.com/hktv/zh/main/LADiM-%E5%AE%98%E6%96%B9%E6%97%97%E8%89%A6%E5%BA%97/s/B0901001
https://ladim.co.kr/
https://www.facebook.com/LadiM.kr/
What sets your product apart and why is it innovative?
Our LadiM probiotic graphene antibacterial sanitary pads offer unparalleled protection specifically designed for women, establishing a new standard in feminine hygiene products. A standout feature of our pads is their *ability to kill 99.9% of Candida, as validated by SGS certification. This addresses a critical health concern that affects **75% to 80% of women globally* at some point in their lives, providing solutions for a common yet often unspoken issue. - *Unmatched Protection*: The 99.9% efficacy in eliminating Candida ensures that our pads not only provide superior comfort and absorbency but also actively combat one of the leading causes of vaginal discomfort and infections. Many women experience recurrent Candida infections, and our product provides a proactive approach to help mitigate these risks. - *Patented Technology: Our pads feature a **patented unique graphene probiotic filter chip* that enhances their antibacterial properties. This innovative design creates a protective barrier against harmful pathogens while promoting a healthy vaginal flora through the infusion of probiotics. This dual action makes our pads a holistic solution that goes beyond mere absorbency. - *Broad Applicability*: Our sanitary pads are suitable for all adult women, including those in transitional phases of life, such as perimenopause and menopause, where hormonal changes can increase vulnerability to infections. By addressing the specific needs of women across various life stages, we empower them to maintain their health and confidence. - *Awareness of Candida Prevalence: With **75% to 80% of women* experiencing Candida infections, often leading to recurrent issues, we recognize the importance of addressing this widespread health concern. By focusing on this issue and providing an effective solution, we position LadiM as a leader in women's health, offering not just a product, but peace of mind knowing that they are protected against common yet impactful health challenges. - *SGS Certification*: Our rigorous testing and certification by SGS not only validates our claims but also assures consumers that they are choosing a product backed by scientific evidence and excellence in quality. In summary, LadiM pads are not merely another sanitary product; they represent a significant advancement in women's health protection. By combining patented technology with proven effectiveness, we offer comprehensive care that effectively addresses prevalent concerns, aiming to enhance the well-being and confidence of women of all ages.
How do you promote your product on multiple channels?
To effectively promote our LadiM sanitary pads, we implement a comprehensive multi-channel marketing strategy that encompasses a variety of approaches: Since LADIM is newly launched in summer 2024, our innovative product has already sold over 80,000 boxes online in Hong Kong alone, exceeding our expectations. This overwhelming response highlights the demand for our advanced sanitary pads, and we are committed to increasing production to meet this growing need. Our goal is to expand distribution globally, ensuring that all women can access the best protection available. We actively leverage platforms such as Instagram, Facebook and will target to promote in TikTok, and Twitter to engage our audience. By collaborating with diverse influencers, brand ambassadors, and micro-influencers across different demographics. We also target to promote our brand in different location and the department stores. We have joined the Cosmo Pro Beauty to explore the market and also we deliver free samples during the exhibition. This is also a valuable chance to explore the target and potential buyer. By collaborating with health and wellness stores, pharmacies, and e-commerce platforms, we ensure our products are widely accessible. In-store promotions, such as demonstrations, samples, and exclusive discounts, encourage trial and adoption. We also explore pop-up events in retail locations to create hands-on experiences for customers. -We are going engage with online communities, forums, and discussion groups focused on women’s health and wellness. By participating in conversations and providing valuable insights, we establish LadiM as a trusted resource and encourage organic discussions about our products. By diversifying our promotional strategies across multiple channels, we aim to reach a broader audience, foster engagement, and build a loyal community around LadiM sanitary pads. With plans for increased production and global expansion, we are dedicated to ensuring that all women receive the best protection available.
How does your product meet the evaluation criteria of its category?
Safety and Compliance SGS Certification: Your product is SGS certified, ensuring it meets stringent safety and quality standards. This certification verifies that the product is safe for consumer use and free from harmful substances. Absorption Capacity 60 Times Water Absorption Factor: The upgraded absorption technology provides superior moisture control, significantly outperforming standard sanitary napkins. This high absorption capacity helps prevent leaks and keeps users feeling dry. Odor Control Inhibits Bacterial Odors: The super dry feature coupled with the double graphene formula effectively inhibits bacterial growth, which helps control unpleasant odors. This is essential for maintaining freshness throughout the day. Comfort and Skin Compatibility Skin-Friendly Materials: The product is designed to be non-allergenic and free of chemical additives and fluorescent whitening agents, ensuring it is gentle on the skin and suitable for sensitive users. Innovative Features Probiotics and Graphene: The inclusion of probiotics enhances the product's ability to inhibit pathogens, while graphene provides high activity and bactericidal properties. These innovations contribute to improved gynecological health. Environmental Considerations Chemical-Free: The absence of harmful chemicals aligns with eco-friendly practices, catering to consumers who are conscious of their environmental impact. User Experience Ease of Use: The design and packaging of the product make it easy to use and carry, contributing to overall user satisfaction.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
Our commitment to sustainability, ethical practices, and social responsibility is at the core of LadiM's values: We prioritize the use of eco-friendly materials in our products and packaging. Our sanitary pads feature food-grade aluminum foil packaging that is not only hygienic but also recyclable, helping to reduce our environmental footprint. We are dedicated to promoting women's health by providing innovative and high quality products that reduce the risk of infections and enhance overall well-being. By focusing on quality and efficacy, our pads help minimize health issues, leading to a reduction in the healthcare burden associated with gynecological infections. This commitment contributes positively to the health of women everywhere. The superior absorbion of our sanitary pads not only enhances user experience but also extends their lifespan. This durability means fewer products are needed over time, which further reduces waste and has a positive impact on the environment. We invest in continuous research and investment to improve our products' sustainability and effectiveness, ensuring that we remain at the forefront of innovation while being mindful of our environmental responsibilities. - Consumer Education: We believe in empowering our customers through education about sustainable practices in feminine hygiene. By sharing knowledge, we encourage them to make informed choices that benefit both their health and the planet. Together, these commitments reflect our dedication to providing high-quality products that not only enhance women's health but also contribute positively to society and the environment. At LadiM, we strive to create a better future for women and the planet.
Patents
We have got patented and the patent no. is 30107142.
Certifications
SGS Certified