Nishio Co., Ltd
Miracle Whitening
Composed of a toothpaste gel, a melamine sponge for tooth cleaning, and an aftercare gel, this system offers both teeth whitening and cavity prevention. The melamine sponge, which is suitable for oral use, is applied to the electric unit – similar to an electric toothbrush – with the toothpaste gel then applied. The machine then rotates 400 times per minute to clean the tooth surface, removing stains and restoring natural whiteness. Next, the company’s CAP After Gel is applied, which both cares for the teeth and further whitens them. The products stem from Nishio’s CAP System, which is used by 900 dental clinics across Japan, with the Miracle Whitening products suitable for use at home.
Booth#: 1E-B6G Section: Branded Finished Products
This product is a finalist in the category 个人护理 & 身体护理产品 of Cosmoprof Asia 2024
Product Headline
Composed of a toothpaste gel, a melamine sponge for tooth cleaning, and an aftercare gel, this system offers both teeth whitening and cavity prevention. The melamine sponge, which is suitable for oral use, is applied to the electric unit – similar to an electric toothbrush – with the toothpaste gel then applied. The machine then rotates 400 times per minute to clean the tooth surface, removing stains and restoring natural whiteness. Next, the company’s CAP After Gel is applied, which both cares for the teeth and further whitens them. The products stem from Nishio’s CAP System, which is used by 900 dental clinics across Japan, with the Miracle Whitening products suitable for use at home.
Product Description
A groundbreaking system that allows simultaneous whitening and cavity prevention in just two seconds. Developed by Nishio Co., Ltd., the creators of the "Kiseki no Haburashi" (Miracle Toothbrush), which has sold over 10 million units in Japan. This system uses a toothpaste gel related to the "CAP System," a tooth-strengthening system introduced in 900 dental clinics across Japan and currently under international patent application. By applying a specially designed toothpaste gel and using a melamine sponge suitable for oral use, the machine rotates 400 times per minute to clean the tooth surface, removing stains and restoring the teeth’s natural whiteness.
Claims & Benefits
- Lower costs for maintaining continuous whitening treatments.
- Whitening can be done at home.
- Portable, so it can be used anytime you need it.
- Usable for people who want whitening but have difficulty visiting a clinic.
Technical Details
**Miracle Whitening Basic Set Includes:**
- Miracle Whitening Main Unit: 1 piece
- Special Melamine Sponges: 10 pieces
- CAP After Gel (30g)
- Instruction Manual: 1 copy
(Note: AAA batteries are sold separately.)
**Main Body Material**
ABS Resin, Silicone
**Sponge Toothbrush Material**
Melamine Foam
**CAP After Gel Ingredients**
Water / Humectants: Sorbitol, Glycerin / Cleaning agent: Hydroxyapatite / Binders: Xanthan Gum, Carrageenan, Dextrin / pH Adjuster: Sodium Citrate / Colorant: Titanium Dioxide / Flavoring agent: Peppermint Oil / Preservative: Phenoxyethanol.
Launch Date
02/27/2024
Price List, Target Consumer & Market Segments
¥32,780 (tax included)
We target all generations who are concerned about tooth discoloration. This product is particularly beneficial for those who want to undergo teeth whitening but are limited by cost or time constraints, as it can be used anytime. Additionally, the specialized toothpaste gel does not contain fluoride or foaming agents, making it appealing to those who are mindful of the ingredients in their toothpaste and the products they put in their mouths on a daily basis.
Website and Social Channel/s
https://www.kiseki-no-haburashi.jp/
https://www.amazon.co.jp/stores/page/E6F8F68B-9018-4293-95AD-967518CE5CC8
https://www.instagram.com/miracle_toothbrush_gl
https://www.instagram.com/kiseki_no_haburashi
https://www.youtube.com/channel/UCgu5s1s1MiaZiigzp24Ud9A
What sets your product apart and why is it innovative?
There are many whitening products on the market, but few can simultaneously offer whitening and cavity prevention during use. Our company provides a tooth-strengthening system called the "CAP System," which has been introduced in 900 dental clinics across Japan (and is currently under international patent application). As an aftercare product for this system, we offer our specially developed "CAP After Gel," which also serves as the dedicated whitening gel for the Miracle Whitening system.
Additionally, the melamine sponge used for tooth surface cleaning is uniquely developed. It attaches to the main unit with Velcro for hygienic use and can be easily removed and disposed of after each use.
How do you promote your product on multiple channels?
We will actively utilize our TikTok and YouTube Shorts to regularly share updates. Additionally, we will feature feedback from our customers and promote it through Instagram and our company’s website.
How does your product meet the evaluation criteria of its category?
This product is designed to help individuals who are concerned about yellowing or staining on their teeth and feel self-conscious about smiling. While the improvement may not be immediately visible from the outside, it has the potential to boost the user's confidence, helping them transition to a more positive mindset. We believe this product can lead to increased self-assurance and a more positive outlook for those who are struggling with their appearance.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
The melamine sponge used for cleaning tooth surfaces is disposable after each use, ensuring hygiene with every application.
Miracle Whitening has been adapted from a product originally designed for dental clinics, making it accessible to general customers. In addition to its aesthetic benefits of teeth whitening, we aim to raise awareness about dental care and cavity prevention through this product.
Patents
International Patent Application Pending
CAP System
International Patent Application Number:PCT/JP2021/042794(pending patent)
Certifications
none
时间表
2024年7月22日
平台开放
2024年9月30日
参加通道关闭
2024年10月21日
公布入围名单
2024年11月13日
颁奖典礼公布专业大奖得奖者