+39 ITALIA SRL
EyeLiner with Serum Inside 2 in one
Infused with serum ingredients, when applied to the lash line, this formula can boost eyelash growth by up to 35% after three weeks of use. Among its ingredients are Pentapeptide-17, which stimulates keratin-promoting genes, leading to thicker, denser eyelashes in just four weeks. Added to this, glycerin, butylene glycol, and biotinoyl tripeptide-1 nourish and strengthen eyelash follicles with each application. Meanwhile, magnesium aluminum silicate, acrylates copolymer, and tocopheryl acetate all enhance both the health and appearance of lashes, while panthenol and caprylyl glycol add hydration. The active ingredients first nourish the eyelash follicles, then hydrate and strengthen lashes, reducing breakage. The formula is gentle on the eyes, suitable for sensitive skin, and provides a smooth, precise application. As an eyeliner, the product delivers a rich, carbon black color, which dries quickly with a long-lasting result.
Booth#: 1E-1DC01 Section: Branded Finished Products
This product is a finalist in the category Make-up Products of Cosmoprof Asia 2024
Product Headline
Infused with serum ingredients, when applied to the lash line, this formula can boost eyelash growth by up to 35% after three weeks of use. Among its ingredients are Pentapeptide-17, which stimulates keratin-promoting genes, leading to thicker, denser eyelashes in just four weeks. Added to this, glycerin, butylene glycol, and biotinoyl tripeptide-1 nourish and strengthen eyelash follicles with each application. Meanwhile, magnesium aluminum silicate, acrylates copolymer, and tocopheryl acetate all enhance both the health and appearance of lashes, while panthenol and caprylyl glycol add hydration. The active ingredients first nourish the eyelash follicles, then hydrate and strengthen lashes, reducing breakage. The formula is gentle on the eyes, suitable for sensitive skin, and provides a smooth, precise application. As an eyeliner, the product delivers a rich, carbon black color, which dries quickly with a long-lasting result.
Product Description
This eyeliner is not just an ordinary cosmetic; it incorporates active functional ingredients that work like a true serum. Formulated with a blend of Aqua, Glycerin, Butylene Glycol, and Biotinoyl Tripeptide-1, it nourishes and strengthens eyelash follicles with each application. Other key components include Magnesium Aluminum Silicate, Acrylates Copolymer, and Tocopheryl Acetate, enhancing both the health and appearance of lashes. Its unique composition also features Panthenol and Caprylyl Glycol for added hydration. This innovative product not only defines your eyes but actively promotes up to 35% longer eyelashes in just three weeks. Experience the fusion of beauty and care!
Claims & Benefits
Our innovative eyeliner offers multiple benefits that enhance both beauty and lash health. First, it nourishes eyelash follicles with active ingredients, promoting up to 35% longer and thicker lashes in just three weeks. It hydrates and strengthens lashes, reducing breakage. The formula is gentle on the eyes, suitable for sensitive skin, and provides a smooth, precise application. Additionally, it doubles as a cosmetic product, delivering rich color while actively working to improve lash growth. With consistent use, users can expect healthier, fuller, and more defined eyelashes, combining makeup and treatment in one convenient product.
Technical Details
ingredients:AQUA,GLYCERIN, BUTYLENE GLYCOL,MAGNESIUM ALUMINUM SILICATE,POLYSORBATE 20, POLYSORBATE 80, ACRYLATES COPOLYMER, SORBITAN STEARATE,CELLULOSE GUM, CAPRYLYL GLYCOL, IMIDAZOLIDINYL UREA, PANTHENOL,SODIUM DEHYDROACETATE, PHENOXYETHANOL, STEARIC ACID, TOCOPHERYL ACETATE, HEXYLENE GLYCOL, BIOTINOYL TRIPEPTIDE-1 BHA CI 77499
Launch Date
09/03/2024
Price List, Target Consumer & Market Segments
Our innovative eyeliner is competitively priced, similar to standard eyeliners, while offering substantial benefits that justify its value. Target consumers include beauty enthusiasts, individuals seeking healthier lashes, and those with sensitive eyes. Market segments encompass both the cosmetics industry and the growing wellness sector focused on lash care. By combining makeup and serum benefits, retailers can achieve profits 2 to 3 times higher than traditional eyeliners, as serums typically retail for four to five times the price. This unique positioning appeals to a diverse audience, making it an attractive option for consumers and retailers alike.
Website and Social Channel/s
As a private label manufacturer, our product is not sold under our brand but is instead marketed through various client brands. Therefore, we do not maintain a public-facing website for the product itself. However, we support our clients in their branding and marketing efforts. We collaborate closely with them to ensure effective communication and visuals that resonate with their target audience. Our clients utilize various social media channels, including Instagram, Facebook, and TikTok, to showcase the product, engage with consumers, and highlight the unique benefits of our innovative eyeliner formula.
What sets your product apart and why is it innovative?
What sets our Extra Black Eyeliner apart is its innovative formulation that seamlessly combines cosmetic appeal with active benefits for lash health. Unlike traditional eyeliners, our product incorporates Pentapeptide-17, a powerful ingredient that stimulates keratin-promoting genes, leading to thicker, denser eyelashes in just four weeks. This dual-action approach not only enhances eye definition but also nourishes and strengthens lashes, making it a game-changer in the beauty industry.
Additionally, its quick-drying, water-resistant formula ensures long-lasting wear and comfort, while the carbon black effect creates a striking look that enhances natural beauty. The versatility of packaging options allows for customization, making it attractive for various brands. By merging the worlds of makeup and skincare, our eyeliner meets consumer demand for multifunctional beauty products, setting it apart as an innovative choice worthy of recognition.
How do you promote your product on multiple channels?
We do not sell our products directly to end consumers; instead, we operate exclusively through private label partnerships. Due to confidentiality agreements, we are unable to disclose the names of our clients. Our focus is on providing high-quality products that our partners can brand as their own, ensuring they meet the specific needs of their target audiences.
How does your product meet the evaluation criteria of its category?
Our Extra Black Eyeliner meets the evaluation criteria for innovation and performance within the cosmetics category. First, its unique formulation includes Pentapeptide-17, which not only defines the eyes but also actively promotes eyelash growth, addressing the increasing consumer demand for multifunctional beauty products.
Additionally, the product’s water-resistant, quick-drying formula ensures long-lasting wear, a key performance criterion in this category. The carbon black effect delivers an intense, dramatic look, enhancing natural beauty while maintaining high comfort levels during daily use.
Furthermore, our commitment to quality and customization for private label clients demonstrates our adaptability and responsiveness to market trends, aligning with the criteria of market relevance and consumer appeal. These attributes collectively position our product as a standout entry in its category.
What is you brand commitment to sustainability, ethical practices, and social responsibility?
The Extra Black Eyeliner is committed to sustainability and ethical practices. Our formulation is cruelty-free and does not involve animal testing. We prioritize recyclable packaging to minimize environmental impact and utilize sustainable materials sourced from ethical suppliers. Additionally, we continuously assess our production processes to reduce our overall environmental footprint. By promoting refillable solutions, we aim to decrease waste and encourage responsible consumer behavior. Our commitment to social responsibility ensures that this product is not only effective but also environmentally conscious and ethically produced, aligning with the values of conscious consumers.
Patents
We currently do not hold any patents for the Extra Black Eyeliner. All formulations and technologies used in our product are proprietary, but we have not applied for or received any patents at this time.
Certifications
t this time, the Extra Black Eyeliner does not have any official certifications from third-party certifying authorities. However, we strictly adhere to European cosmetic regulations, specifically Regulation (EC) No. 1223/2009, to ensure the highest quality and safety standards. We conduct comprehensive patch tests and challenge tests to confirm the product's safety for sensitive skin. While we have not pursued formal certifications yet, we are committed to maintaining transparency and ethical practices throughout our production process. We continuously explore opportunities to obtain certifications that align with our values and enhance the credibility of our product in the market.
Timeline
18 July 2024
Platform Opening
30 September 2024
Entries closing
21 October 2024
Finalists Announcement
13 November 2024
Awards Ceremony
Winners Announcement