iQ3 Perfetto

The third generation of Ga.Ma’s iQ Perfetto dryer, this model boasts a new e-systemC technology. The dryer’s blinking light and audible reminder go off when the filter needs to be cleaned or changed, thus ensuring optimal performance and power while saving energy. The dryer has new, washable micro-perforated filters which helps to remove the accumulation of dust and micro bacteria. The device has been crafted to be stylish, ergonomic, ultra-light, and compact. It’s designed both to avoid muscle strain for stylists using the dryer, and to preserve hair color, and hair and scalp health, in tandem with aiding styling. Within the dryer, antibacterial OxyActive and negative ions promote hair rejuvenation ensuring healthier, regenerated hair. Its turbo function, meanwhile, increases air flow by bringing the engine to a maximum speed of 120,000 rpm for 30 seconds.

Combining extreme lightness with power and performance, iQ3 is set to be the must-have professional tool. Designed with more power and intelligence, just as light as the original version but introducing the latest ‘e-systemC’ technology, a blinking light and audible reminder that goes off when conditions of use are not ideal, signaling that the filter needs to be cleaned or changed, guaranteeing constant performance, power and energy savings. iQ3 is also equipped with Stand-by Technology, Turbo Function, drying-time reducing Venturi Effect, Oxy-Active Technology, Intelligent Brushless Motor and special accessories, like the GAMA exclusive star nozzle.

‘Smart Performance’, an exceptional combination of power, performance, extended life-cycle, hair health, and luxe user-experience, while being time and energy-efficient. As light as the original but with ‘e-systemC’ technology that guarantees constant performance, maximum power and energy savings. The antibacterial OxyActive and negative ions promote hair rejuvenation ensuring healthier, regenerated hair. Prolonging the duration of coloring treatments, enhancing brightness by neutralizing the damage produced by free-radicals. Its lightness prevents arm muscle damage, the StarNozzle for root-volume, fine hair or sensitive scalps. The micro-filters stop dirt from reaching the hair & motor, elongating its life.

• Motor speed: 110,000 rpm • Turbo: 120,000 rpm for 30 sec • Power: 1600 W • Air Pressure: 650 mmh2o • Noise: only 78 dB • Air Flow: 74 m3/H • Weight without cable: 294g / 10.4 onz / 0.65 pounds • Intelligent brushless motor • Turbo Function • Venturi Effect, increases airflow without using extra power. • Oxy-Active Technology, antibacterial, antifrizz,regenerative. • Standby Technology, automatic on-off system using Smart Pad or accessories. • Lock Function • Memory Function • Auto-Clean Technology • Auto-Diagnostics System • Ramp Cooling Effect • Led Display • Brushless Motor • Removable, washable magnetized micro-perforated filter • Combinations of use: 3 speeds, 4 temperature levels and cold air shot Cool Shot • Accessories included: deep diffuser, One star nozzle, two concentrator nozzles, 9 extra fabric filters • Care Kit included • Cable length: 3 meter • Color: Black, Gold Rose, Grey

03/01/2024

The price of the new iQ3 Perfetto is 269€. iQ3 is proof that the attention to detail and quality characteristic of Italian Design, the choice of premium materials, and a focus in research and innovation are the key ingredients that allow GAMA to create products of the highest quality, to meet the needs of the most avant-garde salons and high-end consumers, getting professional level results with extreme ease.

Gama is present in over 50 countries around the world. - Main Website: 1. Europe: https://www.gamaprofessional.com/ 2. Argentina: https://www.tua.com.ar/ 3. Brazil: https://www.gamaitaly.com.br/ 4. Chile: https://www.tua.cl/ 5. Uruguay: https://www.gamaitaly.com.uy/ 6. Perù: https://www.gamaitaly.com.pe/ 7. Mexico: https://www.gamaitaly.com.mx/ 8. Paraguay: https://gamaitaly.com.py/ 9. USA: https://www.gamaprofessional.us/ - Instagram accounts: @gamaitaly.it, @iqperfetto, @gamaprofessional_, @gbs.barberseries, @gamaitaly.ar, @gamaitaly.br - Facebook Pages: Gama Professional Italia, GAMA Italy Professional USA & Canada, GA.MA Professional, iqperfetto

The new iQ3 Perfetto is the result of GAMA’s permanent process of innovation since 1969. The iQ3 is the evolution of the revolutionary iQ Perfetto. A stylish, ergonomic, ultra-light and compact hair dryer designed to ease the professional’s arm muscle strain, ensure color durability & hair and scalp health, as well as facilitate hairstyling. The new iQ3 is set to be the new must have in the professional market. The first innovative feature involves its new washable micro-perforated filters which remove the accumulation of dust and micro bacteria. The iQ dryers are still the only ones in the market paired with the Intelligent Auto-Clean technology. It also boasts a technical revolution with the Turbo Function, which increases air flow by bringing the engine to an impressive maximum speed of 120,000 rpm for 30 seconds and is the only hairdryer with 'iQ Standby Technology’. The exclusive eSystem-C allows the dryer to detect when the conditions of use are not ideal, preventing work from being interrupted for a longer life cycle and total safety for the user. The iQ3 is proof that the attention to detail and quality characteristic of Italian Design and the choice of premium materials.

Gama Professional, a leader in professional hair tools, takes a global approach to promote its innovative product lines around the world. Gama's marketing strategy is targeted and involves multiple platforms, including social media, collaborations with local publishers and association with renowned industry ambassadors. Social channels, particularly Facebook and Instagram, have become a crucial tool for Gama in reaching a large international audience. The strategy involves managing country-specific accounts, customized to fit local needs and tastes. These channels are used not only to promote products, but also to interact directly with the community of beauty enthusiasts, offering professional advice, tutorials and answering user questions. In parallel, Gama Professional undertakes strategic collaborations with leading fashion and beauty publishers in each country. These partnerships allow Gama to gain visibility through specialized publications, reviews and dedicated articles, thus helping to consolidate the reputation of their products at a local level. A key element in Gama's marketing strategy is collaboration with influential, internationally renowned hairstylists. Illustrious names such as Rossano Ferretti and Romeu Felipe act as brand ambassadors, helping to promote Gama products through their credibility in the beauty and hairstyling industry. These ambassadors highlight the innovation, quality and performance of Gama products through their social platforms, events and participation in sector fairs. Another important chapter in the history of Gama Professional is its participation as a sponsor in the television program "Hairstyle the Talent Show". This show, broadcast in Brazil, Mexico, USA, Italy and Spain, offered Gama a unique opportunity to present its products to a large television audience. The visibility achieved through this initiative has significantly contributed to strengthening the brand's positioning and consolidating its global presence. In summary, Gama Professional's marketing strategy reflects its international and innovative nature, leveraging digital channels, editorial collaborations and partnerships with industry ambassadors to reach a global audience and build a reputation for excellence in the world of professional hairstyling.

iQ3 Perfetto is the 3rd generation of the original smart hairdryer line by Gama Professional. It is as light as a smartphone, only 294 gr, compact, has incredible power, includes an intelligent operating system, and is energy efficient. iQ3 has everything hairstylists have always wanted. iQ3 Perfetto further perfects the performance of iQ2, already awarded as the best hair product at the Cosmoprof Awards 2022. iQ3 is equipped with the exclusive Gama eSystem-C Technology that allows to detect any heat condition anomaly, automatically restoring the correct operating temperature, and guaranteeing the durability of the hair dryer. As its predecessor, iQ3 has two washable micro-perforated filters which remove the accumulation of dust and micro bacteria. These sophisticated double filters were designed to prevent even the smallest dirt particles from settling in the engine and reaching the skin. The magnetized and washable filters are designed to facilitate daily cleaning and maintenance ensuring maximum performance after extensive use in the salon. The iQ dryers are still the only ones in the market paired with the Intelligent Auto-Clean technology, that spins the engine in reverse direction, assisting in the deep cleaning of the filters. iQ3 combines lightness with power and elite performance. The iQ3’s ultra-potent intelligent brushless motor’s 110,000rpm performance is enhanced by the Venturi Effect and the Turbo Function. The Venturi effect multiplies the air-flow delivered by the engine, reducing drying time without using extra power. The Turbo Function increases air-flow to a maximum speed of 120,000rpm for 30 seconds. iQ3 - like iQ2 - is the only hairdryer in the world with never-before seen, 'iQ Standby Technology’ that can be automatically deactivated when it is placed on the GAMA Smart Pad, reducing energy waste. iQ3 is also fitted with Oxy Active Technology which, by exploiting the antibacterial and rejuvenating properties of active oxygen, guarantees healthier, shinier and regenerated hair from the cuticles to the tips, and long-lasting color. To improve the user experience, iQ3 is equipped with a Lock Function, an Auto-Diagnostics Function that identifies any operating problems, and Memory Function that allows the stylist to customize user preferences. The iQ3 Perfetto is complemented by three nozzles and a diffuser, including the exclusive GAMA patented Star Nozzle. Specifically designed for fine or damaged hair and sensitive scalps, this nozzle harnesses the power of Venturi while delicately distributing airflow to protect the hair.

Gama Italy Professional officially recently opened a new state-of-the-art 100% solar powered production site in Gossolengo (Piacenza), dedicated to the production of “Made in Italy” ultra-light motors for the beauty hair technology market. The important investment highlights its commitment to creating a sustainable business model, focusing on cutting-edge processes and technologies and on fomenting Italian industry. The plant represents a turning point for Gama activities in Italy in terms of product and process innovation. The plant is dedicated to developing and producing GAMA new innovative motors. Built following the highest industry standards and with first rate materials, these motors weigh 40% less than the previous ones on the market, reducing the quantity of waste materials to be discarded at the end of their life, without sacrificing on performance. Their design and productive process promote circular economy through rapid identification and replacement of damaged parts as every single component can be traced using a QR code system ensuring the quick assessment of the entire chain of quality and origin, guaranteeing a safe and advanced product. The fully automated production process is aimed at achieving most advanced environmental standards in terms of energy use, reducing GAMA climate footprint by using a completely decarbonized model. An important new solar energy production plant – in addition to the one of equal capacity already present at the San Pietro in Casale site – will guarantee the factory works solely on renewable energy. Its 270 panels of 370 Watt each, produce 438 MWh per year, thus saving the equivalent of over 26 tons of CO2 per year and producing a surplus that will be fed back into the Italian national grid. Gama's attention to sustainability is also found in the company's top product, the iQ Perfetto hairdryer linea. In fact, iQ2 and iQ3 Perfetto are the only hairdryers in the world equipped with Stand-by technology. This is an exclusive system designed to reduce energy waste and make the stylist’s work easier and more efficient. The hairdryers are equipped with a sensor that allows you to automatically deactivate the dryer by simply placing it on the specific Smart Pad, Desk holder or Waist holder. The dryers will automatically resume its operation when moved away from the sensor. If left on Stand-by mode for more than 5 minutes, the dryers will automatically shut down and will need to be turned on again.

- Star Nozzle: Specially designed for fine hair and sensitive scalps. Inspired in the Venturi Effect, the exclusive nozzle increases airflow and improves temperature distribution, while still being gentle on the hair and scalp. - eSystem-C Technology: Allows the iQ3 to detect any heat condition anomaly, automatically restoring the correct operating temperature, and guaranteeing the durability of the hair dryer.

iQ3 is the evolution of the previous iQ2 Perfetto, awarded at the Stamegna Network 2023 and already winner of the Cosmoprof Award 2022 as the best hair product.