Product Headline
Jurors were impressed with this transformative liquid powder, which morphs from a liquid to leave a mattifying veil on the skin for a natural, radiant look. One panel member noted that the formula is “so [high] performing [it] could create a new make-up category.” The formula can be used as a base on its own, or over existing foundation to retouch make-up with a matte finish. Another juror noted that “this versatility allows users to seamlessly switch between two finishes with one single product, which simplifies make-up routines.” The pigments within the formulation are coated with polysaccharide, so the product blends into the skin with a uniform application and low coverage. It’s also infused with an encapsulated magnolia and willow botanical complex, which acts as a protective and anti-inflammatory shield, to prevent skin dryness and counteract premature aging. Vegan-friendly, the liquid powder is formulated with 96% natural ingredients. One panel member called it “the foundation of my dreams!”
Product Description
A liquid formula with a CREAMY TOUCH and a VELVETY FINISH. The heart of the formula is a POWDERS MIX WITH A MATTE EFFECT that creates a SOFT-FOCUS that smoothes the skin, minimizes imperfections and gives an impeccable matte finish. An ENCAPSULATED MAGNOLIA AND WILLOW BOTANICAL COMPLEX acts as a protective and anti-inflammatory shield, preventing skin dryness and counteracting premature aging. The color of MATTIFIX blends harmoniously with your skin thanks to the PIGMENTS COATED WITH POLYSACCHARIDE that guarantee a uniform application and a LOW COVERAGE, allowing your natural beauty to shine through a LIGHT COLOR VEIL.
Claims & Benefits
CREAMY TOUCH – VELVETY FINISH – SOFT FOCUS EFFECT – DUAL-USE – LIGHTWEIGHT SENSORIALITY – PURIFYING AND ANTI-INFLAMMATORY ACTIVES - CLEAN* – VEGAN FRIENDLY* - 96% NATURAL ORIGIN INGREDIENTS
Technical Details
An ENCAPSULATED MAGNOLIA AND WILLOW BOTANICAL COMPLEX acts as a protective and anti-inflammatory shield, preventing skin dryness and counteracting premature aging. The color of MATTIFIX blends harmoniously with your skin thanks to the PIGMENTS COATED WITH POLYSACCHARIDE that guarantee a uniform application and a LOW COVERAGE, allowing your natural beauty to shine through a LIGHT COLOR VEIL.
Price List, Target Consumer & Market Segments
PREMIUM - MASSTIGE POSITION
What sets your product apart and why is it innovative?
MATTIFIX offers a point of difference that goes beyond the common. Its uniqueness lies in the DOUBLE NATURE: when you want a light touch of uniform and matte color, you can spread it to get a VEIL OF PERFECTION; when you want to fix your foundation and get a flawless MATTE FINISH, the formula gives you a velvety and matte skin. With just one product, you can create a light and natural effect, FIX OR RETOUCH your make-up for lasting perfection. It’s like having TWO PRODUCTS IN ONE, always ready to enhance your beauty in a unique way.
How does your product meet the evaluation criteria of its category?
We decided to propose our texture in the makeup formula for the uniqueness of the texture itself that we strongly believe will be a unique point of differentiation to communicate thye product on the social media and in the point of salese due to its unique high impact
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
As a company we were one among the first contract manufactures in formulating natural, and since our first Cosmos certification our approach has always been the one of, when possible, switching to the natural alternatives of popular raw materials while, at the same time, sticking to a very restrictive internal blacklist following all of the most popular CLEAN blacklist
