Multi-Sensorial Glimmer Clean Highlighter

This highlighter’s formula offers a more natural alternative to bouncy, “mochi” textured highlighters, with ingredients that benefit both the environment and the wearer’s skin. Within the formula, to create a “bouncy” texture, acrylic is replaced with Cosmos-certified organic bitter apple microfiber, derived from the upcycled pulp residue of Ménard apples from France. Silicon oil, meanwhile, is replaced with natural oils from COSMOS-certified freshwater green algae and the South African resurrection plant. This means the use of silicone elastomer in the product is reduced from a typical 50% to 9%. Replacing acrylic with apple pulp is said to reduce skin roughness by 42%, fine lines by 28%, and redness by 29%, compared to typical “mochi” highlighters. The formula also shields the skin against blue light photo-aging and feels bouncy to the touch.

This bouncy and fluffy highlighter consists of 81% of upcycled organic apple pomace, natural minerals, and cosmos-certified oils from a freshwater algae and Resurrection Plant. This replaces petroleum-based acrylic (PMMA), nylon, and silicon, which make the traditional mochi bouncy. This delicate natural composition activates the skin’s bitter taste receptors to fight aging, fragrance receptors to increase alpha brain waves, and shield against blue light; and triggers visual and tactile joy. It is produced at room temperature by the liquid powder process, unlike mochi that requires 70 degrees celsius. This process makes embossing possible, which could not be done on mochi.

More ingredients from natural origins instead of the petroleum origin makes the highlighter less irritating and lower carbon footprint. More powder ingredients and less oily silicon make the formula feel fresher and less sticky, glides better, blends better and more evenly. Topography analysis shows that using apple pomace to replace PMMA reduces skin roughness by 42%, fine lines by 28%, redness by 29% compared with mochi. Benefits of the several sensory stimulations : Fight cellular aging Induce calm mood Shield against blue light photo-aging Visual fun thanks to changing lights with changing finger pressure Stress-relief thanks to a unique bouncy touch

INCI : Caprylic/Capric Triglyceride, Mica, Synthetic Fluorphlogopite, Tin Oxide, Titanium Dioxide, Calcium Aluminum Borosilicate, Silica, Iron Oxides, Dimethicone/Vinyl Dimethicone Crosspolymer/Dimethicone, Pyrus Malus Fiber, Octyldodecyl Stearoyl Stearate, Myrothamnus Flabellifolia Leaf/Stem Extract, Magnesium Stearate, Synthetic Fluorphlogopite, Glyceryl Caprylate, Crambe Abyssinica Seed Oil, Beta-Carotene, Xanthophylls, Tocopherol, Helianthus Annuus Seed Oil, Rosmarinus Officinalis Leaf Extract. FORMULATION To offer a better alternative to mochi for the skin and the world : Acrylic is replaced by cosmos organic bitter apple microfiber without sacrificing the finesse. The microfiber is made from upcycled pulp residue of organic Menard apple from France. Silicon oil is replaced by natural oils from Cosmos-certified freshwater green algae and South African Resurrection Plant. Silicone elastomer is thus reduced from typical 50% to 9% of the formula. This formula chooses a 100% palm free, cosmos-natural preservative. Responsible mica, RSPO palm oil, vegan, talc free, over 3,000 ingredients blacklisted. PRODUCTION Since the production does not require heating, unlike mochi, therefore 50% faster, and its carbon emission is much lower. To achieve embossing: The highlighter is filled in a liquid state first, then dried in a tight vacuum chamber where the embossing plate is added. Embossing takes shape as the formula dries instantly.

11/12/2024

FOB US$2.6 includes : 2.5 gram of formula Single well compact UV-reactive silk screen printing, 1 pass Targeted consumer persona : Buys things that offer sensorial experiences. Seeks makeup with many “free of”, such as preservative, talc, cruelty, questionable ingredients. Follows a vegan regimen. Appreciates upcycled ingredients. Believes each purchase choice influences the beauty industry incrementally. Sees value in making more out of waste. Favors product makers with full responsibility for its environmental, social and ethical impact across the value chain. Targeted segment : Clean or natural makeup category Emerging generation of color makeup with serious skincare benefits

Our brand is actively engaged online to showcase our products and connect with customers. You can visit our official website (https://www.tairjiuhgroup.com/shop/multi-sensorial-glimmer-clean-highlighter/) to learn more about our company and product lines. We also maintain a presence on several social media channels, including: Instagram: https://www.instagram.com/tjenterprise_official?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Facebook: https://www.facebook.com/tjcosmetics.tw LinkedIn: https://www.linkedin.com/company/tj-enterprise-1981/?viewAsMember=true We invite you to follow us on social media for the latest updates, visuals, and brand communications.

This multi-sensorial highlighter is unique in that the natural ingredients that build its bouncy property integrate multi-sensory, skinification, and playful joy. Recent research has shown that humans have 32 senses. Of those, 6 senses are stimulated : (1) Taste The bitter apple pomace activates the skin’s bitter taste receptors, which inhibits cellular aging and enhances repair. (2) Smell South African Resurrection Plant essence activates the skin's fragrance receptor to increase alpha brain waves for a calm mood. (3) Sight The application is made playful. While mochi gives about the same powder under hard or light pressure, users can pick up more or less powder when they press hard or lightly. So users see a different shimmering effect every time they apply. The light and shadow also change at each touch on the powder surface. (4) Light The freshwater green algae oil activates itself as an anti-aging shield when exposed to blue light. (5) Touch This formula contains much less oil and more powder than mochi. Therefore its touch feels fresher, more pleasant, and more bouncy and fluffy. (6) Cool Through numerous lab iterations, a delicate balanced ratio of oil to powder is achieved to create a cooling sensation on the skin.

When launched in May 2024, this multi-Sensorial highlighter formula has been promoted in the following ways : Concept demo samples were produced. They were presented and sent to existing and prospective clients by our international sales team. All clients on our regular newsletter mailing list have received updates on this highlighter formula, including all the product concept designs using this clean formulas for inspiration. Global sales team will also present this compact at Cosmopack Hong Kong. TJ’s marketing team created a trend forecast book called “Autumn Winter 2025-26 / Summer 2026 / Color Forecast & Consumer Persona” in September 2024. This formula is featured in that book. TJ offers free download at Cosmopack Hong Kong and on its company website for generating sales leads. All leads generated are collected by the global sales team as prospective clients.

INNOVATION The bouncy core of this highlighter fulfills several functions and benefits : Replace PMMA, silicone elastomer, and silicon oil from petroleum origin by cosmos natural and organic apple pomace, natural oils from freshwater green algae and Resurrection Plant, and natural mineral powder. Perform better in application, finesses, and smoothness than PMMA. Deliver skincare and sensory benefits. Activates human super senses. Fun and joy appeal. More sustainable as a whole. SUSTAINABILITY & ETHICS This highlighter uses : A 100% palm free, cosmos-certified natural preservative. RSPO (Roundtable on Sustainable Palm Oil) Palm oil. Liquid powder production, thus lower carbon emission and 50% faster than mochi The following ingredients used are cosmos-certified : Freshwater green algae (Scenedesmus) extract Micronized apple fiber. Also, it originates from upcycled pulp residue from Marie Menard apple that is certified organic South African Resurrection Plant oil extract Emollient TEGOSOFT CT Antimicrobial SOFTISAN GC 8 Palm Free CREATIVITY Beyond functional performance, this highlighter also integrates multi-sensory, skinification, and playful joy. Its physical properties and composition stimulate 6 of human senses to create glimmers that give users a sense of joy and healing. FUNCTIONALITY & PERFORMANCE More powder ingredients and less oily silicon make the formula feel fresher and less sticky, glides better, blends better and more evenly, and with better oil control. Compared with PMMA, Apple pomace reduces skin roughness by 42%, fine lines by 28%, redness by 29% compared with mochi. Benefits of the several sensory stimulations : Fight cellular aging Induce calm mood Shield against blue light photo-aging Visual fun thanks to changing lights with changing finger pressure Stress-relief thanks to a unique bouncy touch SAFETY More ingredients from natural origins makes the highlighter less irritating. Because oily silicon is greatly reduced and replaced by various powders, this formula feels lighter than mochi, thus suits more skin types. PACKAGING & DESIGN A mono-material PET compact is paired with this formula. It is designed with 4 different detachable inserts to build a customizable, multi-use makeup product with refill concept. It is printed with a color-changing ink that reacts with UV. Without UV, the artwork is colorless. Under UV, it turns pink, which reminds the users to protect their skin.

Working on Patents

In Taiwan, TJ Enterprise has installed solar panels to embrace green energy. Nowadays, 1/3 of TJ’s power consumption is powered by solar energy. TJ also feels responsible for lowering carbon footprint. For that, TJ has developed wet powder direct filling and molding to eliminate aluminum pans. Waste is thus less, while recycling is easier and simpler. TJ has invested great efforts in its clean beauty formulas ： （1）Talc is eliminated in all formulas. All factories are 100% free of talc. （2）TJ strictly uses palm oil certified by the Roundtable on Sustainable Palm Oil (RSPO) for all formulas, as part of its efforts on sustainability. （3）At TJ, to be clean means to reduce. As our researchers challenge every ingredient, they have blacklisted over 3,000 ingredients that serve no essential functions. This also complies with the blacklists of the FDA of the US, Canada, Japan, Australia, ASEAN, EU and UK, and California Prop 65, Sephora, LVMH, Credo List, EWG, and Watson Group at the same time. (4) Furthermore, TJ’s clean formulas are 100% vegan and certified cruelty free by the Leaping Bunny. (5) TJ researchers did more than just eliminating ingredients that might harm your skin. They also adhere to stringent ethical standards by : Replacing pigments that are of animal origin (i.e. carmine). Therefore all formulas are vegan and cruelty-free. Using minerals from suppliers practicing fair trade and no use of child labor. The minerals include mica, synthetic mica, sericite, and titanium dioxide. No use of conflict minerals. TJ has increased the use of the 100% recyclable PET for its packaging. The post-consumption recycled materials used by TJ are TUV-certified. TJ offers 85% and 65% of post-consumption recycled ABS for all makeup cases. Using bioplastic and Thermoplastic Elastomer is also a measure to lower impact on the environment. The great extent to which TJ controls the safety of the packaging can be demonstrated by the number and the complexity of the regulations below that TJ adheres to : Oregon CHCC (Chemicals of High Concerns to Children) 68, USA Vermont CHCC 86, USA Washington CHCC 85, USA Main CHCC 36, USA TPCH (Toxics in Packaging Clearinghouse), USA CPSIA (The Consumer Product Safety Improvement Act), USA PPWD (Directive of Packaging and Packaging Waste), 94/62/EC, EU RoHS (Restriction of Hazardous Substances), 2015/863, EU REACH, XVII, EC 1223/2009, EU

TJ’s certifications include : SA 8000 (Social Accountability International) ISO 9001 (Quality Management Systems) GSV (Global Security Verification) ISO 22716 (Good Manufacturing Practices) This highlighter uses palm oil that has RSPO (Roundtable on Sustainable Palm Oil) certification. The following ingredients used are cosmos-certified : Emollient TEGOSOFT CT Freshwater green algae (Scenedesmus) extract Antimicrobial SOFTISAN GC 8 Palm Free Micronized apple fiber. Also, it originates from upcycled pulp residue from Marie Menard apple that is certified organic South African Resurrection Plant oil extract