Meiyume (Hong Kong) Ltd
Replenish Liquid Glow Bronzing Serum
This bronzing serum is formulated to boost melanin production and enhance well-being via plant-derived 7-Dehydrocholesterol, a vitamin D precursor that converts to vitamin D, improving skin protection. With this action, the formula offers the benefits of sunlight without UV exposure and can be worn alone or blended with make-up. Also among its ingredients are Japanese indigo extract to mimic the benefits of sun exposure, as it boosts melanin production and enhances the production of well-being molecules such as beta-endorphins, vitamin D, and oxytocin. 7-Dehydrocholesterol is a plant-derived sterol that converts to vitamin D3 when exposed to UV radiation, promoting skin cell differentiation and protecting against sun damage. In addition to these, hyaluronic acid helps maintain optimal hydration levels, leaving skin firm and healthy-looking. In comparison to traditional self-tanners, which employ the ingredient DHA and can cause skin dryness, this serum offers an instant, buildable color while deeply nourishing the skin.
Booth#: 6-E12a
This product is a finalist in the category Make-up Formula of Cosmopack Asia 2024
Product Headline
This bronzing serum is formulated to boost melanin production and enhance well-being via plant-derived 7-Dehydrocholesterol, a vitamin D precursor that converts to vitamin D, improving skin protection. With this action, the formula offers the benefits of sunlight without UV exposure and can be worn alone or blended with make-up. Also among its ingredients are Japanese indigo extract to mimic the benefits of sun exposure, as it boosts melanin production and enhances the production of well-being molecules such as beta-endorphins, vitamin D, and oxytocin. 7-Dehydrocholesterol is a plant-derived sterol that converts to vitamin D3 when exposed to UV radiation, promoting skin cell differentiation and protecting against sun damage. In addition to these, hyaluronic acid helps maintain optimal hydration levels, leaving skin firm and healthy-looking. In comparison to traditional self-tanners, which employ the ingredient DHA and can cause skin dryness, this serum offers an instant, buildable color while deeply nourishing the skin.
Product Description
Replenish and optimize your skin with this transformative formula that delivers a sun-kissed radiance while deeply nourishing your complexion. This serum boosts melanin production and enhances well-being with plant-derived 7-Dehydrocholesterol, which converts to Vitamin D for improved skin protection. Mimicking the benefits of sunlight without UV exposure, it's versatile enough to be worn alone or blended with makeup, providing a natural, year-round glow that elevates your skin's beauty.
Claims & Benefits
- Boosts protective melanin and well-being molecules
- Gives skin a healthy glow
- Improves skin hydration
- Contains vitamin D3 precursor
- Buildable coverage
- Gives a bronzed appearance
Technical Details
Japanese indigo extract boosts melanin production and enhances well-being molecules like beta-endorphin, vitamin D, and oxytocin, mimicking the benefits of sun exposure.
7-Dehydrocholesterol, a plant-derived sterol, converts to vitamin D3 when exposed to UV radiation, promoting skin cell differentiation and protecting against sun-related damage.
Hyaluronic Acid, a powerful humectant, helps maintain optimal hydration levels, leaving skin firm and healthy-looking.
Launch Date
09/09/2024
Price List, Target Consumer & Market Segments
Millennials
Website and Social Channel/s
Meiyume website and Linkedin
What sets your product apart and why is it innovative?
This serum is truly innovative due to its non-DHA hybrid formulation, offering both an instant, buildable color and a long-term, healthy glow for all skin types. Unlike traditional self-tanners that usually contains DHA, which is known to cause drying effects on the skin, this formula delivers immediate, hydrating results while promoting a natural radiance over time.
The transformative texture also features a unique plant sterol that converts into Vitamin D3, providing an added layer of skin protection and supporting overall skin health. By combining color-enhancing properties with hydration and skin-nourishing benefits, this serum sets a new standard in multitasking beauty products, offering a glow that’s not only beautiful but also beneficial for your skin.
How do you promote your product on multiple channels?
Tradeshows, private showcase
How does your product meet the evaluation criteria of its category?
This product exemplifies innovation and enhanced performance through its unique non-DHA hybrid formulation, designed to provide both immediate and long-term skin benefits. Unlike traditional self-tanners, which often rely on DHA and can cause skin dryness, this serum offers an instant, buildable sun-kissed color while deeply nourishing the skin. Its lightweight formula promotes a healthy glow for all skin types, delivering a hydrating, radiant finish without the drying effects associated with DHA-based products.
One of the key innovations lies in the serum’s incorporation of 7-Dehydrocholesterol from plant phytosterols, which converts to Vitamin D, mimicking the protective and well-being benefits of sunlight without exposing the skin to harmful UV rays. This feature makes the product not only a cosmetic enhancement but also a skin optimizer, supporting overall skin health and protection.
Versatile in application, the serum can be worn alone or blended with makeup for a natural, year-round glow. Its dual functionality—combining cosmetic radiance with long-term nourishment—along with its ability to support melanin and well-being molecules, sets it apart from traditional formulas. This blend of performance, hydration, and sunless protection positions the serum as a truly innovative solution.
Patents
NIL.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
At Meiyume, we are committed to sustainability across the 4Ps—Product, Process, People, and Places—with a mission to transform the beauty industry through sustainable solutions.
Product: We drive sustainable innovation by incorporating life cycle analysis into the design, materials, and processes used in our products. This ensures that sustainability is at the forefront of product development, pushing the boundaries of eco-friendly beauty solutions.
Process: We continuously engage with our partner factories to ensure that every step in the manufacturing process aligns with our sustainability goals, minimizing environmental impact and optimizing efficiency.
People: We create a safe and inclusive work environment while actively giving back to the community. By prioritizing the well-being of our people and fostering a culture of inclusivity, we support long-term sustainable growth for both our company and society.
Places: We are upgrading our facilities to improve their environmental footprint, focusing on energy-efficient solutions and greener operations. This helps us contribute to a more sustainable future for the planet.
Through these 4Ps, Meiyume is dedicated to leading the beauty industry toward a more sustainable future, transforming how beauty products are made, consumed, and disposed of.
Certifications
NIL.
Timeline
18 July 2024
Platform Opening
30 September 2024
Entries closing
21 October 2024
Finalists Announcement
13 November 2024
Awards Ceremony
Winners Announcement